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22:57:40 04/09/08
You Can't Manufacture Buzz Or Can You? Part 4
[LESS INFO] 0 VIEWS | ADDED 22:57:40 04/09/08
Admit it: You work with people who think social media is like magic, don't you? If you build it, they will come; you will leap to #1 in search rankings, and everyone who checks out your blog will want to write about it in theirs. The truth is that that elusive brass ring, "buzz," is usually not magic or an accident, but the result of thoughtful strategy and effective execution. Hear about a variety of ways that you, too, can become an "overnight sensation." BlogHer co-founder Elisa Camahort Page moderates this discussion with some women who have a pretty clear idea on exactly how much work goes into creating the effortless, viral spread of a message:Melissa Anelli is the webmistress behind prominent Harry Potter fan site, The Leaky Cauldron. She has overseen the site's development as the premier source for Potter info, community and fanfic, and as a validated media outlet that gets the same access and treatment from the publisher, author and studio as more traditional outlets (if not better!) Lots of fans have started and maintained sites, but what has allowed this one to become the sensation it is? Content, community, charitable tie-ins...and an absolute passion doesn't hurt. You may know Kathryn Finney as The Budget Fashionista. She has leveraged her "love of fashion and lack of cash" into a book and into features and mentions in over 300 major print publications (New York Times, InStyle, Redbook, Wall Street Journal), and over 50 television segments including multiple appearances on NBC's TODAY Show, Good Morning America, and CNN. Now, that's some buzz! Kerry Miller leads a double-life. By day she is a BusinessWeek reporter, covering small businesses and start-ups...many of them web-based. But she is also the proprietress of PassiveAggressiveNotes.com. A side project that she has grown to a million page views a month by concentrating on content, community...and by getting some well-timed bumps in traffic from influential sources. Kerry believes we all need that devil's advocate who will ask: If you build that, will anyone really want to come?
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22:51:27 04/09/08
You Can't Manufacture Buzz Or Can You? Part 3
[LESS INFO] 0 VIEWS | ADDED 22:51:27 04/09/08
Admit it: You work with people who think social media is like magic, don't you? If you build it, they will come; you will leap to #1 in search rankings, and everyone who checks out your blog will want to write about it in theirs. The truth is that that elusive brass ring, "buzz," is usually not magic or an accident, but the result of thoughtful strategy and effective execution. Hear about a variety of ways that you, too, can become an "overnight sensation." BlogHer co-founder Elisa Camahort Page moderates this discussion with some women who have a pretty clear idea on exactly how much work goes into creating the effortless, viral spread of a message:Melissa Anelli is the webmistress behind prominent Harry Potter fan site, The Leaky Cauldron. She has overseen the site's development as the premier source for Potter info, community and fanfic, and as a validated media outlet that gets the same access and treatment from the publisher, author and studio as more traditional outlets (if not better!) Lots of fans have started and maintained sites, but what has allowed this one to become the sensation it is? Content, community, charitable tie-ins...and an absolute passion doesn't hurt. You may know Kathryn Finney as The Budget Fashionista. She has leveraged her "love of fashion and lack of cash" into a book and into features and mentions in over 300 major print publications (New York Times, InStyle, Redbook, Wall Street Journal), and over 50 television segments including multiple appearances on NBC's TODAY Show, Good Morning America, and CNN. Now, that's some buzz! Kerry Miller leads a double-life. By day she is a BusinessWeek reporter, covering small businesses and start-ups...many of them web-based. But she is also the proprietress of PassiveAggressiveNotes.com. A side project that she has grown to a million page views a month by concentrating on content, community...and by getting some well-timed bumps in traffic from influential sources. Kerry believes we all need that devil's advocate who will ask: If you build that, will anyone really want to come?
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22:44:39 04/09/08
You Can't Manufacture Buzz Or Can You? Part 2
[LESS INFO] 0 VIEWS | ADDED 22:44:39 04/09/08
Admit it: You work with people who think social media is like magic, don't you? If you build it, they will come; you will leap to #1 in search rankings, and everyone who checks out your blog will want to write about it in theirs. The truth is that that elusive brass ring, "buzz," is usually not magic or an accident, but the result of thoughtful strategy and effective execution. Hear about a variety of ways that you, too, can become an "overnight sensation." BlogHer co-founder Elisa Camahort Page moderates this discussion with some women who have a pretty clear idea on exactly how much work goes into creating the effortless, viral spread of a message:Melissa Anelli is the webmistress behind prominent Harry Potter fan site, The Leaky Cauldron. She has overseen the site's development as the premier source for Potter info, community and fanfic, and as a validated media outlet that gets the same access and treatment from the publisher, author and studio as more traditional outlets (if not better!) Lots of fans have started and maintained sites, but what has allowed this one to become the sensation it is? Content, community, charitable tie-ins...and an absolute passion doesn't hurt. You may know Kathryn Finney as The Budget Fashionista. She has leveraged her "love of fashion and lack of cash" into a book and into features and mentions in over 300 major print publications (New York Times, InStyle, Redbook, Wall Street Journal), and over 50 television segments including multiple appearances on NBC's TODAY Show, Good Morning America, and CNN. Now, that's some buzz! Kerry Miller leads a double-life. By day she is a BusinessWeek reporter, covering small businesses and start-ups...many of them web-based. But she is also the proprietress of PassiveAggressiveNotes.com. A side project that she has grown to a million page views a month by concentrating on content, community...and by getting some well-timed bumps in traffic from influential sources. Kerry believes we all need that devil's advocate who will ask: If you build that, will anyone really want to come?
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22:28:29 04/09/08
You Can't Manufacture Buzz Or Can You? Part 1
[LESS INFO] 0 VIEWS | ADDED 22:28:29 04/09/08
Admit it: You work with people who think social media is like magic, don't you? If you build it, they will come; you will leap to #1 in search rankings, and everyone who checks out your blog will want to write about it in theirs. The truth is that that elusive brass ring, "buzz," is usually not magic or an accident, but the result of thoughtful strategy and effective execution. Hear about a variety of ways that you, too, can become an "overnight sensation." BlogHer co-founder Elisa Camahort Page moderates this discussion with some women who have a pretty clear idea on exactly how much work goes into creating the effortless, viral spread of a message:Melissa Anelli is the webmistress behind prominent Harry Potter fan site, The Leaky Cauldron. You may know Kathryn Finney as The Budget Fashionista. Kerry Miller leads a double-life. By day she is a BusinessWeek reporter, covering small businesses and start-ups...many of them web-based. But she is also the proprietress of PassiveAggressiveNotes.com.
