[LESS INFO] 10 VIEWS | ADDED 11:02:19 01/07/08
The second part of a three-parter addressing the ever-important challenge of how to successfully innovate. Drawn from a series of client and expert roundtables in the UK and US, it starts by examining the issues and barriers that deter and prevent innovation. It then moves onto what drives successful innovation within organisations and megabrands such as Apple, Google and Procter and Gamble. And then finally, the significant role that research can play in inspiring and supporting innovation. Informative, amusing and thought-provoking, we hope you enjoy this and find it useful. A profound thanks to all of those who kindly gave up their valuable time to participate. -----TIMELINE----- PART II: SUCCESSFULLY INNOVATING 00:11 Conditions for innovation (frustration, craft, stubbornness) (Dyson) 01:03 Evangelising the brand story (Apple, Microsoft) 01:50 Challenging internally (Apple, Dyson) 02:30 Exuding confidence (Apple, Dyson) 02:59 Creating movements (Dyson, Google) 03:45 Innovating in new vs. existing categories (Celebrations) 04:25 Innovating based on short vs. long-term trends 05:13 Creating meaning (Dove, Nike) 06:05 Users vs. disciples (Apple, Dove) 06:29 "Don't worry, be crappy" 07:08 The paradox of speed 07:38 Make meaning, and the money will follow 08:48 Small innovations matter 09:15 Learning to love failure 10:24 Encouraging risk (Apple, Google) 10:19 Successful innovators (Frito Lay, Motorola, Virgin) 11:51 Open innovation (P%G vs. Unilever, Microsoft) 15:39 A diverse and tolerant workforce 16:41 Generalists vs. specialists (P%G) 17:37 Diverse teams (P%G) 18:43 The role of internal politics (Diageo) -----FEATURING----- Dr. Alex Gordon, Sign Salad; Alexandra Wren, Dove Haircare; Andrea Hickman, McCain Foods; Anne Curtis, Accenture; Bernard Elam, Mintel Inc.; Brian Tacik, Accenture; Don Moos, McCain Foods; Gaye Myatt, Fresh Insights; Iain Carruthers, Encounter Business; Jaroslav Cir, Rexona; Jeremy Linder, Firmenich; Krista Faron, Mintel Inc.; Linda Neville, Coca Cola; Michael A. Gorshe, Accenture; Olaf Willoughby, The Willoughby Partnership; Ruth Bernstein, Yard -----JUICERS----- Ari Popper, President NA; Brent Snider, Client Director; Ed Harrison, Senior Research Consultant; Eric Johnson, Research Consultant; Jim Rimmer, MD UK; John Kearon, Chief Juicer; Krishna Kabra, Research Director; Mike Riley, Senior Research Consultant; Orlando Wood, Client Director; Susan Casserly Griffin, VP Marketing.
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