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03:45:30 11/09/10
METal Breakfast 11/06/2010
[LESS INFO] 1 VIEWS | ADDED 03:45:30 11/09/10
METal Breakfast 11/06/2010
Goodbye To Gutenberg More than any other technology, the printing press has shaped our understanding of the world. The impact of the printed word is much bigger than we realize. For the past 500 years, human culture has been dominated by a print metaphor that began with Gutenberg's invention of the printing press, a metaphor that is encoded in nearly every modern human invention, from the assembly line to packaged goods to mass media and entertainment. Our tools, our politics, our health care and education systems, and our consumer products and mass marketing are the artifacts of the Gutenberg revolution. And all of these are now undergoing a process of radical transformation, all at once. The end of the Gutenberg era is at hand. Today's chaos and cultural turbulence signal the transition to a new era. This era will be shaped by two-way media, dynamic feedback loops, collaborative knowledge-sharing, virtualization, and ultra-flexible production. Our future will be determined by the way we manage and exploit the explosive increase in information. Today, as the print era comes to a close, we can get a glimpse of the way our world is being shaped by new communications technology. This METal talk, by a veteran of digital media, provides vivid illustrations and metaphors to reveal the hidden power of the technology platforms that define the scope of innovation and social progress. This change is way bigger than the end of TV or 500 million Facebook friends. This Week's Guest ... From: kenradio Views: 119 1 ratings Time: 01:54 More in People & Blogs
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10:48:00 09/08/09
The Future Of Blogging As A Marketing & Communications Tool
[LESS INFO] 0 VIEWS | ADDED 10:48:00 09/08/09
Note and slides of this presentation are available here: http://www.andreavascellari.com/?p=3038 VMC - Vascellari Media Channel - AndreaVascellari.comBlogging as core part of the communication strategy of organizations. Soon will be time to stop getting trapped into the shiny object syndrome. Blogs have the potential to become the future central hubs of the communication strategies of small and large organizations.In future mobile and real-time web will open new doors and enable us to publish, start, join and manage the conversation whenever we want/need and from wherever we are. Restrictions that are still present in today's technology, applications, platforms and devices will gradually fade away.Blogs will have to reflect and stay tuned with the future share economy trends. 'Free' models are here to stay. Your target audience will increasingly want to taste your products and services before sitting down for an entire meal.What will not change in future it will be the need of transparent and honest communication. Disclosure is needed and always will. Future successful organizations will not embrace ghost-blogging and 'if' they will choose to navigate in those waters they will have to disclose who's blogging on behalf of who and why.Blogs will take new forms and shapes thanks to new and better technology. Blogging activity through lifestreams and mashups platforms will grow and will enable us to extend and join the conversation on a totally different level then the one we are experiencing today.Few years ago the closest we could come to reach out from a blog pages or a post was through links. Today we can use our blogs for inbound marketing, social media releases, reputation management, branding, product launches, we can even use blog platforms to host entire live events. In future we'll see more of this. Blogs will become the brain that will coordinate our tactics and strategic moves.New ROI measurement. Today there's often a myopic view centralized on 'media measurement' of blogs (clicks, mentions, views), but this is a measurement that stops just on superficial outputs. We are already starting to see this change but especially in future we'll start to deal more with social business (next point) focusing on 'relationship measurement' (on/offline) and thanks to new technology we'll better monitor, track and analyze consumer behaviors that can translate into concrete 'business results'.Social business. Cultivate dynamic relationship with you target audience rather then use blogs as another push-tool to mass-audience outreach. Since blogs are part of a growing digital landscape and considering that the conversation will take place and be fragmented also outside blogs, in future it will be important to not lose focus on the social interactions that will happen around your blog.
13 Views
01:03:17 11/20/08
CrankyGeeks 143
[LESS INFO] 13 VIEWS | ADDED 01:03:17 11/20/08
Show Guests:
Sebastian Rupley, Co-Crank, Editorial Director, PCMagCast.com
Natali Del Conte, Senior Editor, CNET TV's "Loaded"
Bill Schmelzer, Tech Analyst, Ziff Davis Media
The Topics:
Sun to Help Old Foe Microsoft Get Search Traffic
Microsoft has turned to an old rival, Sun Microsystems, for marketing help in its latest move to increase Internet search traffic. Sun will advertise a Microsoft toolbar for the Internet Explorer browser to U.S.-based Web searchers when they download Sun's Java software. This decision was made because of reserach showing that 35 percent of Web surfers are conducted from the browser's address line, built-in search boxes and add-on search toolbars.
YouTube Channels Google with Search-Driven Ads
YouTube is experiencing increased pressure to profit from its massive audience and therefore is letting advertisers promote their commercial clips alongside the search results at the Internet's most popular video site. Just as they do at Google, advertisers can now attach their commercials to specific terms entered into YouTube's search box.
Unlicensed Stories Reel In Online Readers
A study from Attributor Corp. proved that on average, the audience perusing unauthorized online copies of newspaper and magazine articles is nearly 1.5 times larger than the readership on their own Web sites. Will media companies discover a way to extract advertising revenue from the traffic swarming to their stolen articles on blogs and other sites?
Obama's Web Reach Expands
Transition officials call it Obama 2.0 -- an ambitious effort to transform the president-elect's vast Web operation into a modern new tool to accomplish his goals in the White House. Obama's team is determining how best to convert his army of online activists into a viral lobbying and communications machine. Staffers are reluctant to discuss specifics, but Obama clearly is poised to become the first truly "wired" president of the digital age.
Apple Executive Claims iPhone the Future of Portable Gaming
Apple's vice president of iPod marketing Greg Joswiak believes that the iPhone is the future of portable gameplay. He also sees the The Nintendo DS and Sony PSP becoming continually obsolete. "A big part of that is not just the device itself... but it's the electronic distribution of the apps as well," he says. Is he right?
7 Views
01:03:17 11/20/08
CrankyGeeks 143
[LESS INFO] 7 VIEWS | ADDED 01:03:17 11/20/08
Show Guests:
Sebastian Rupley, Co-Crank, Editorial Director, PCMagCast.com
Natali Del Conte, Senior Editor, CNET TV's "Loaded"
Bill Schmelzer, Tech Analyst, Ziff Davis Media
The Topics:
Sun to Help Old Foe Microsoft Get Search Traffic
Microsoft has turned to an old rival, Sun Microsystems, for marketing help in its latest move to increase Internet search traffic. Sun will advertise a Microsoft toolbar for the Internet Explorer browser to U.S.-based Web searchers when they download Sun's Java software. This decision was made because of reserach showing that 35 percent of Web surfers are conducted from the browser's address line, built-in search boxes and add-on search toolbars.
YouTube Channels Google with Search-Driven Ads
YouTube is experiencing increased pressure to profit from its massive audience and therefore is letting advertisers promote their commercial clips alongside the search results at the Internet's most popular video site. Just as they do at Google, advertisers can now attach their commercials to specific terms entered into YouTube's search box.
Unlicensed Stories Reel In Online Readers
A study from Attributor Corp. proved that on average, the audience perusing unauthorized online copies of newspaper and magazine articles is nearly 1.5 times larger than the readership on their own Web sites. Will media companies discover a way to extract advertising revenue from the traffic swarming to their stolen articles on blogs and other sites?
Obama's Web Reach Expands
Transition officials call it Obama 2.0 -- an ambitious effort to transform the president-elect's vast Web operation into a modern new tool to accomplish his goals in the White House. Obama's team is determining how best to convert his army of online activists into a viral lobbying and communications machine. Staffers are reluctant to discuss specifics, but Obama clearly is poised to become the first truly "wired" president of the digital age.
Apple Executive Claims iPhone the Future of Portable Gaming
Apple's vice president of iPod marketing Greg Joswiak believes that the iPhone is the future of portable gameplay. He also sees the The Nintendo DS and Sony PSP becoming continually obsolete. "A big part of that is not just the device itself... but it's the electronic distribution of the apps as well," he says. Is he right?
