[LESS INFO] 1 VIEWS | ADDED 19:40:30 04/20/11
Clara Shih, CEO of Hearsay Corporation, sits down with Faith Merino from VatorNews to discuss lessons learned from Google, Microsoft, Salesforce, and Facebook
Clara Shih
Author, The Facebook Era and Founder/CEO of Hearsay Corporation
Clara is founder and CEO of Sequoia-backed Hearsay Corporation, which has built the the first social media platform for "corporate/local" organizations. Its flagship product Hearsay Social provides compliance, analytics, content management and marketing automation for these businesses with local branches or reps such as banks, insurance companies, retail or restaurant franchises, chains, and direct selling organizations. For more info, see http://hearsaysocial.com .
Clara's bestselling social media business book, The Facebook Era has been featured in The New York Times, Fast Company, CRM Magazine, Selling Power Magazine, and is being used as a marketing textbook at Harvard Business School. In 2007, Clara created the first business application on Facebook with her Faceconnector application, which integrates Facebook and Salesforce CRM.
Previously, Clara was a marketing and alliances executive at salesforce.com, where she led the company's social networking initiatives. Clara has also worked in corporate strategy and software development at Google and Microsoft. Clara has a BS in computer science and economics and MS in computer science from Stanford University, as well as a MS in internet studies from Oxford, where she studied as a US Marshall Scholar. She is a frequently invited keynote speaker on social media at global conferences including AlwaysOn, Web 2.0 Expo, Enterprise 2.0, CRM Evolution, Direct Marketing Association, American Marketing Association, Toronto TechWeek, and Social Ad Summit. Clara blogs at http://thefacebookera.com and is @clarashih on Twitter.
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