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09:06:01 01/24/12
My Damn Channel Preps for YouTube Originals Launch
[LESS INFO] 0 VIEWS | ADDED 09:06:01 01/24/12
Digital programmer My Damn Channel is slated to launch an originals channel with YouTube in a few weeks as part of YouTube's new content programmer initiative, said Rob Barnett, CEO of My Damn Channel, in an interview with Beet.TV at CES. So far, 2012 is shaping up to be a strong year for online video with brands and marketers returning with bigger business and repeat spending in online video, he said. What's more, distributors are starting to pay more for original programming.
10 Views
22:00:00 11/17/11
Act Today To Save The Internet - Oppose SOPA
[LESS INFO] 10 VIEWS | ADDED 22:00:00 11/17/11
The House Judiciary Committee held a hearing today on the "Stop Internet Piracy Act" (aka SOPA). In typical Republican fashion, it was not broadcast on CSPAN and many interested parties were excluded from the proceedings. In fact, the only technology company allowed to testify was Google , who opposes the proposed law along with a coalition of companies which includes Facebook, eBay and Zynga , along with others.
If ever there were a law designed to fatten the pockets of intellectual property attorneys, it is this proposed law. It has the potential to change the Internet, and not for the better. Written by and for large media companies like Comcast, it places full responsibility for intellectual property piracy on the shoulders of site owners rather than users.
As currently written, any website that quoted another site's content, or linked to a site that quoted another site's content could be declared a rogue site by the content owner, whether or not that content is subject to fair use rules. Once declared "rogue", companies like Paypal and Visa could then cut off payments immediately without the benefit of a hearing or due process of law. Fair use? Free speech? Forget about it. Here is the official summary from the House Judiciary Committee site. >
This bill focuses not on technology but on preventing those who engage in criminal behavior from reaching directly into the U.S. market to harm American consumers.
We cannot continue a system that allows criminals to disregard our laws and import counterfeit and pirated goods across our physical borders.
Nor can we fail to take effective and meaningful action when criminals misuse the Internet.
The problem of rogue websites is real, immediate and wide-spread. It harms all sectors of the economy.
And its scope is staggering. One recent survey found that nearly one quarter of global Internet traffic infringes on copyrights.
A second study found that 43 sites classified as ‘digital piracy’ generated 53 billion visits per year and that 26 sites selling just counterfeit prescription drugs generated 51 million hits annually.
Since the United States produces the most intellectual property, our country has the most to lose if we fail to address the problem of these rogue websites.
Responsible companies and public officials have taken note of the corrosive and damaging effects of rogue sites.
That last line is dripping with finger-pointing, as the announcement goes on to extol the virtuous Mastercard company while excoriating Google. Mastercard, of course, supports this wholeheartedly, while Google opposes it, along with Facebook and other websites. The Electronic Frontier Foundation points out that s ites like Vimeo, Flickr and Etsy would likely die as a result of this legislation.
Rebecca MacKinnon, former CNN reporter and senior fellow at the New America Foundation, had this to say : >
The bills would empower the attorney general to create a blacklist of sites to be blocked by Internet service providers, search engines, payment providers and advertising networks, all without a court hearing or a trial. The House version goes further, allowing private companies to sue service providers for even briefly and unknowingly hosting content that infringes on copyright — a sharp change from current law, which protects the service providers from civil liability if they remove the problematic content immediately upon notification. The intention is not the same as China’s Great Firewall, a nationwide system of Web censorship, but the practical effect could be similar.
Abuses under existing American law serve as troubling predictors for the kinds of abuse by private actors that the House bill would make possible. Take, for example, the cease-and-desist letters that Diebold, a maker of voting machines, sent in 2003, demanding that Internet service providers shut down Web sites that had published internal company e-mails about problems with the company’s voting machines. The letter cited copyright violations, and most of the service providers took down the content without question, despite the strong case to be made that the material was speech protected under the First Amendment.
Indeed. MacKinnon goes on to point out that this bill goes far beyond intellectual property protection. In particular, the House bill is set up to hold companies liable for users' actions. That would kill YouTube forever, but more importantly, it sets up an environment where power is freely wielded by those with the resources to shut down those without resources. Imagine Fox News declaring this site "rogue", for example. Search engines would block all traffic and results, and our right to speak freely (and criticize them freely) would be infringed upon. The same is true of Media Matters. Those with the lawyers and the money would win by default.
The Occupy movement? Dead. They'd shut down the Facebook and Twitter accounts along with the live stream without cause. Simply call it "rogue" and be done. That's how totalitarian societies operate and it's anathema to anyone who understands the Internet.
BusinessWeek : >
As Brad Burnham of Union Square Ventures says in a blog post, what these bills do is expose a fundamental disconnect between proponents of an open Internet and companies and legislators who would rather create their own kind of Internet: a version of the Web that’s less chaotic, more respectful, and most importantly, a lot easier to control. As Burnham notes, that kind of Internet would make things a lot easier for content producers and entertainment conglomerates, but it would remove or imperil a lot of the things that make the Internet so valuable:
“The Internet is not just a series of pipes. Its core architecture embeds an assumption about human nature.
> The Internet is designed to empower individuals, not control them. It assumes that the if individuals are empowered, they will do the right thing the vast majority of the time.
”
Over the past few days, I've seen reports that this bill is dead and other reports that it's alive and kicking. There are many who are raising their voices against it, including Oregon Senator Wyden, who has placed a hold on it. Unfortunately, it's a bipartisan bill. It shouldn't be. No Democrat should support this kind of suppression online. None. No conservative with true respect for the Constitution should support this kind of suppression, and indeed, one of those who oppose it is Ron Paul, to his credit.
As much as it pains me to admit this, I find myself on the same side as Darrell Issa. Via The Hill : >
Issa said the rush to hold the hearing was based on the flawed assumption that the bipartisan bill would quickly become law and said the sponsors didn’t want to hear from opponents, but must now accept that there is real opposition to their bill.
“What they’re realizing is there are so many unintended consequences that they can’t just use Google as a piñata and bash on it here,” he said, citing the broad coalition of opposition encompassing the tech industry, the left and the right.
“I don’t believe this bill has any chance on the House floor,” Issa added when asked about the odds of the bill moving forward after passing the Judiciary Committee. “I think it’s way too extreme, it infringes on too many areas that our leadership will know is simply too dangerous to do in its current form.”
The bottom line here? Many of these lawmakers don't know enough about the Internet to understand the issues at stake. Further, as companies like Amazon, Apple, Spotify, Hulu and others develop ways to stream their content at affordable prices to users, piracy will likely decline. Dropping a nuclear bomb on the Internet is unnecessary to prevent piracy. This is really about control. Comcast wants control of what users can see and stream on their pipes, something I predicted back when they first proposed merging with NBC-Universal.
This attempt by mega-corporations to take control of the Internet needs to be stopped cold. There has been a huge online response expressing opposition, but it needs to continue. Please sign the EFF petition here , or call your representatives to register your opposition to a law which is unnecessarily draconian and serves only the interests of corporations who do not serve yours.
22 Views
22:00:00 11/17/11
Act Today To Save The Internet - Oppose SOPA
[LESS INFO] 22 VIEWS | ADDED 22:00:00 11/17/11
The House Judiciary Committee held a hearing today on the "Stop Internet Piracy Act" (aka SOPA). In typical Republican fashion, it was not broadcast on CSPAN and many interested parties were excluded from the proceedings. In fact, the only technology company allowed to testify was Google , who opposes the proposed law along with a coalition of companies which includes Facebook, eBay and Zynga , along with others.
If ever there were a law designed to fatten the pockets of intellectual property attorneys, it is this proposed law. It has the potential to change the Internet, and not for the better. Written by and for large media companies like Comcast, it places full responsibility for intellectual property piracy on the shoulders of site owners rather than users.
As currently written, any website that quoted another site's content, or linked to a site that quoted another site's content could be declared a rogue site by the content owner, whether or not that content is subject to fair use rules. Once declared "rogue", companies like Paypal and Visa could then cut off payments immediately without the benefit of a hearing or due process of law. Fair use? Free speech? Forget about it. Here is the official summary from the House Judiciary Committee site. >
This bill focuses not on technology but on preventing those who engage in criminal behavior from reaching directly into the U.S. market to harm American consumers.
We cannot continue a system that allows criminals to disregard our laws and import counterfeit and pirated goods across our physical borders.
Nor can we fail to take effective and meaningful action when criminals misuse the Internet.
The problem of rogue websites is real, immediate and wide-spread. It harms all sectors of the economy.
And its scope is staggering. One recent survey found that nearly one quarter of global Internet traffic infringes on copyrights.
A second study found that 43 sites classified as ‘digital piracy’ generated 53 billion visits per year and that 26 sites selling just counterfeit prescription drugs generated 51 million hits annually.
Since the United States produces the most intellectual property, our country has the most to lose if we fail to address the problem of these rogue websites.
Responsible companies and public officials have taken note of the corrosive and damaging effects of rogue sites.
That last line is dripping with finger-pointing, as the announcement goes on to extol the virtuous Mastercard company while excoriating Google. Mastercard, of course, supports this wholeheartedly, while Google opposes it, along with Facebook and other websites. The Electronic Frontier Foundation points out that s ites like Vimeo, Flickr and Etsy would likely die as a result of this legislation.
Rebecca MacKinnon, former CNN reporter and senior fellow at the New America Foundation, had this to say : >
The bills would empower the attorney general to create a blacklist of sites to be blocked by Internet service providers, search engines, payment providers and advertising networks, all without a court hearing or a trial. The House version goes further, allowing private companies to sue service providers for even briefly and unknowingly hosting content that infringes on copyright — a sharp change from current law, which protects the service providers from civil liability if they remove the problematic content immediately upon notification. The intention is not the same as China’s Great Firewall, a nationwide system of Web censorship, but the practical effect could be similar.
Abuses under existing American law serve as troubling predictors for the kinds of abuse by private actors that the House bill would make possible. Take, for example, the cease-and-desist letters that Diebold, a maker of voting machines, sent in 2003, demanding that Internet service providers shut down Web sites that had published internal company e-mails about problems with the company’s voting machines. The letter cited copyright violations, and most of the service providers took down the content without question, despite the strong case to be made that the material was speech protected under the First Amendment.
Indeed. MacKinnon goes on to point out that this bill goes far beyond intellectual property protection. In particular, the House bill is set up to hold companies liable for users' actions. That would kill YouTube forever, but more importantly, it sets up an environment where power is freely wielded by those with the resources to shut down those without resources. Imagine Fox News declaring this site "rogue", for example. Search engines would block all traffic and results, and our right to speak freely (and criticize them freely) would be infringed upon. The same is true of Media Matters. Those with the lawyers and the money would win by default.
The Occupy movement? Dead. They'd shut down the Facebook and Twitter accounts along with the live stream without cause. Simply call it "rogue" and be done. That's how totalitarian societies operate and it's anathema to anyone who understands the Internet.
BusinessWeek : >
As Brad Burnham of Union Square Ventures says in a blog post, what these bills do is expose a fundamental disconnect between proponents of an open Internet and companies and legislators who would rather create their own kind of Internet: a version of the Web that’s less chaotic, more respectful, and most importantly, a lot easier to control. As Burnham notes, that kind of Internet would make things a lot easier for content producers and entertainment conglomerates, but it would remove or imperil a lot of the things that make the Internet so valuable:
“The Internet is not just a series of pipes. Its core architecture embeds an assumption about human nature.
> The Internet is designed to empower individuals, not control them. It assumes that the if individuals are empowered, they will do the right thing the vast majority of the time.
”
Over the past few days, I've seen reports that this bill is dead and other reports that it's alive and kicking. There are many who are raising their voices against it, including Oregon Senator Wyden, who has placed a hold on it. Unfortunately, it's a bipartisan bill. It shouldn't be. No Democrat should support this kind of suppression online. None. No conservative with true respect for the Constitution should support this kind of suppression, and indeed, one of those who oppose it is Ron Paul, to his credit.
As much as it pains me to admit this, I find myself on the same side as Darrell Issa. Via The Hill : >
Issa said the rush to hold the hearing was based on the flawed assumption that the bipartisan bill would quickly become law and said the sponsors didn’t want to hear from opponents, but must now accept that there is real opposition to their bill.
“What they’re realizing is there are so many unintended consequences that they can’t just use Google as a piñata and bash on it here,” he said, citing the broad coalition of opposition encompassing the tech industry, the left and the right.
“I don’t believe this bill has any chance on the House floor,” Issa added when asked about the odds of the bill moving forward after passing the Judiciary Committee. “I think it’s way too extreme, it infringes on too many areas that our leadership will know is simply too dangerous to do in its current form.”
The bottom line here? Many of these lawmakers don't know enough about the Internet to understand the issues at stake. Further, as companies like Amazon, Apple, Spotify, Hulu and others develop ways to stream their content at affordable prices to users, piracy will likely decline. Dropping a nuclear bomb on the Internet is unnecessary to prevent piracy. This is really about control. Comcast wants control of what users can see and stream on their pipes, something I predicted back when they first proposed merging with NBC-Universal.
This attempt by mega-corporations to take control of the Internet needs to be stopped cold. There has been a huge online response expressing opposition, but it needs to continue. Please sign the EFF petition here , or call your representatives to register your opposition to a law which is unnecessarily draconian and serves only the interests of corporations who do not serve yours.
0 Views
09:55:40 10/24/11
What Is New Marketing
[LESS INFO] 0 VIEWS | ADDED 09:55:40 10/24/11
Nic Windley answers a question about what’s happening in the world of business, marketing and sales when it comes to engaging customers and generating leads, sales and loyalty especially in the digital space. The biggest challenge especially in the B2B world is being able to communicate with people when they actually need you, instead of throwing message at large audiences in the hope that some might be in a position to buy. Buyers have new processes today and make decisions in very different ways than they did before and now is the time to realign your business generation activities so that they are more aligned with your buyers allowing you to be more relevant and ditch the waste.
0 Views
20:21:50 08/18/11
Marketing Strategies With Cdtv Net Feat Building Your Business In The Digital Marketplace
[LESS INFO] 0 VIEWS | ADDED 20:21:50 08/18/11
We have Ari Kaplan, Author of Reinventing Professional Services: Building Your Business in the Digital Marketplace. The book is about how professionals (including bankers, brokers, accountants, doctors, lawyers, etc.) must transform the way they market themselves and their work in the digital economy. The book is available on www.amazon.com For more information, visit www.arikaplanadvisors.com and www.cdtv.net About Marketing Strategies. Marketing Strategies is a new section where we will discuss different marketing strategies for your business and your professional career. Our guests are authors of books about Marketing, Advertising and Public Relations. The extended Marketing Strategies interviews for premium members will cover more topics, ideas and more marketing strategies. We will have contact information about the marketing authors so you can contact them for more details about their marketing services. About Premium Memberships. This interview is part of the complete interview available to our premium members. Premium Membership gain access to extended and exclusive insights. For more information, visit http://www.cdtv.net/users/content/tip-jar
194 Views
03:59:24 12/11/09
Kraft Foods as Home Life Publishing Company
[LESS INFO] 194 VIEWS | ADDED 03:59:24 12/11/09
NEW YORK (AdAge.com) -- Although still widely thought of as just a food marketing giant, Kraft Foods is ratcheting up its already-substantial activities as a serious magazine and web content publisher. Its innovative moves in this area are one of the reasons that VP for Global Media Services Mark Stewart was honored as an Ad Age Media Maven this year. In his remarks at Wednesday's ceremony, he underscored Kraft's determination to do even more of what it formerly depended on traditional magazine publishers to do.
9 Views
04:23:57 11/06/09
Martin Sorrell: Newspaper/Magazine Contraction Must Continue
[LESS INFO] 9 VIEWS | ADDED 04:23:57 11/06/09
NEW YORK (AdAge.com) -- WPP Group CEO Martin Sorrell not only thinks the contraction of the newspaper and magazine industry will continue, but that it NEEDS to continue. In keynote remarks that opened this week's Ad-Tech in New York, Sorrell cited the over-capacity of supply and inventory as a major problem holding back the re-stabilization of the media business. He also predicted that ad agencies would be getting "very much more involved" in the development of content and that the lines between advertising and editorial are going to get "much more blurred" than they already are today.
5 Views
00:23:14 10/05/09
Ken Burns on The Power of History and Creativity
[LESS INFO] 5 VIEWS | ADDED 00:23:14 10/05/09
NEW YORK (AdAge.com) -- Few television content producers can top Ken Burns for the worldwide acclaim and audiences their creations have drawn. Over the last 30 years, Burns has produced 20 major documentaries -- some of them as long as eighteen hours. And, beginning with his 1990 "The Civil War," they have also included some of the most remembered media events of the entire age of television. Burns appeared at the Grand Hyatt New York last week to be honored in the seventh annual "Giants of Broadcasting" awards ceremony.
5 Views
01:35:02 09/02/09
Building Your Own App With NYT Content
[LESS INFO] 5 VIEWS | ADDED 01:35:02 09/02/09
NEW YORK (AdAge.com) -- Much like a software company, The New York Times is courting outside developers to design their own applications for its content. Quietly launched a year ago, the program has resulted in the creation of eleven web feeds from which developers can access and manipulate streams of Times' articles, best seller lists, movie reviews and other materials. Appearing at the recent Creativity and Technology conference, Times programmer Derek Gottfrid provided an update on the web and mobile phone apps built so far by outsiders.
8 Views
03:03:45 08/13/09
'People' Logs 18 Million Mobile Page Views Monthly
[LESS INFO] 8 VIEWS | ADDED 03:03:45 08/13/09
NEW YORK (AdAge.com) -- Skeptics who are still not sure about the real potential for building large-scale mobile phone audiences for content and ads would do well to take a look at People.com. The mobile channel of that Time Inc. magazine site is now logging 18 million mobile page views a month. And that horde of on-the-go readers and viewers seeking celebrity news via their mobile phones is just the beginning, says Fran Hauser, president of the digital side of Time Inc.'s Style and Entertainment Group.
9 Views
22:33:26 07/09/09
Mainstream Media Companies' Biggest Content Crisis
[LESS INFO] 9 VIEWS | ADDED 22:33:26 07/09/09
NEW YORK (AdAge.com) -- Advertisers have largely abandoned the sponsorship of objective journalism and the country's most powerful newsrooms are increasingly unable to fund the basic gathering and reporting of real, original news. That bleak picture was the subject of a Gotham Media seminar earlier this week. The former president of CBS News, president of the Newspaper National Network and CEO of Air America Media explored what the panel characterized as the mainstream media business' biggest content crisis.
5 Views
03:46:53 06/26/09
TiVo's Ongoing Battle with Ad Agencies
[LESS INFO] 5 VIEWS | ADDED 03:46:53 06/26/09
NEW YORK (AdAge.com) -- Things have never been smooth between TiVo and advertising agencies since that company rose to fame by popularizing ad-zapping DVRs. But now TiVo has changed into a home entertainment utility with video content from more than a hundred sources and an ad sales department. But, as VP for Ad Sales and Content Services Tara Maitra explained at the recent Advertising 2.0 conference, the company still gets no respect in ad agency land.
7 Views
23:02:37 06/14/09
Bloomberg's Digital Expansion Strategies
[LESS INFO] 7 VIEWS | ADDED 23:02:37 06/14/09
NEW YORK (AdAge.com) -- Bloomberg's digital future will heavily involve distribution of original video news content to mobile phone users around the world, according to Andrew Lack. The former president of NBC News was named CEO of Bloomberg's new Multimedia Group eight months ago. And ever since, industry watchers have been speculating on Bloomberg's digital expansion strategy. At last week's Advertising 2.0 event, Lack detailed some of his visions.
4 Views
20:27:26 06/06/09
Inside the Mommy Blogging Business
[LESS INFO] 4 VIEWS | ADDED 20:27:26 06/06/09
NEW YORK (AdAge.com) -- Despite their lightweight moniker, mommy bloggers have become marketing business heavyweights. Now numbering in the millions, these online women have cobbled together content networks that rival some mainstream media companies. They are now a force that retailers underestimate at their own peril. In this "About Digital" report, we talk to a retail giant, an analyst, major publisher and a PR agency to better understand how various segments of the industry are adjusting to this phenomenon.
8 Views
13:48:10 05/27/09
China's 'Ugly Betty' is One Long Product Placement China's 'Ugly Betty' is One Long Product Placement China's 'Ugly Betty' is One Long Product Placement China's 'Ugly Betty' is One Long Product Placement
[LESS INFO] 8 VIEWS | ADDED 13:48:10 05/27/09
NEW YORK (AdAge.com) -- As it goes into its third season as a smash TV hit across the mainland, the Chinese version of "Ugly Betty" is also pioneering new levels of product placement clutter. The show is set in an advertising agency rather than a fashion magazine and, so, enables the program to focus on all manner of products and their attributes. Mateo Eaton, who heads the branded content division of Mindshare North Asia, admits that the dense placements are a bit over the top, but advertisers -- and the TV producers they're paying -- aren't complaining at all.
7 Views
01:57:34 05/09/09
Inside an Emerging Twitter-Based Media Company
[LESS INFO] 7 VIEWS | ADDED 01:57:34 05/09/09
NEW YORK (AdAge.com) -- February's Shorty Awards event, which honored the best creators of 26 categories of Twitter content, was just one part of Gregory Galant's strategy for building a twitter-based media company. In this nine-minute "About Digital" video interview, the Brooklyn entrepreneur discusses his own Sawhorse Media as well as other companies that are actually generating revenue from Twitter-based marketing activities.



