[LESS INFO] 0 VIEWS | ADDED 10:26:22 05/27/09
Dear Joseph Jaffe, We want to join the conversation. SAI Digital Marketing Students,Kauhajoki (Finland) 2009
Social Media Mistak...
20 Views 17:17:39 06/30/08
NEW YORK (AdAge.com) -- Nothing aggravates blogger Joseph Jaffe more than marketers who employ fakery, manipulation and heavy-handed lawyers in their social media ...
[LESS INFO] 20 VIEWS | ADDED 17:17:39 06/30/08
NEW YORK (AdAge.com) -- Nothing aggravates blogger Joseph Jaffe more than marketers who employ fakery, manipulation and heavy-handed lawyers in their social media interactions with consumers. Author of the books "Life After the 30-Second Spot" and "Join the Conversation," Jaffe is the head of the marketing consulting company Crayon. He also runs the JaffeJuice blog that is number 26 on Ad Age's Power 150 ranking of the top media and marketing blogs. This video contains eight minutes of his remarks at the recent Association of National Advertisers' Integrated Marketing Conference.