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Some Good News: Dig...
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17:40:54 12/18/08

NEW YORK (AdAge.com) -- Although the recent stream of news from media and marketing companies has been something of a depressing dirge, not all is bad. At the IAB'...

Some Good News: Digital Media's Core Strength

Added 12/18/08
18 Views

Some Good News: Digital Media's Core Strength

[LESS INFO] 18 VIEWS | ADDED 17:40:54 12/18/08
NEW YORK (AdAge.com) -- Although the recent stream of news from media and marketing companies has been something of a depressing dirge, not all is bad. At the IAB's recent forum, Manish Bhatia, president of global and US sales at Nielsen Online, ticked off the latest data points documenting the core strength of internet media. One statistic that should warm the cockles of many online marketing and media executives' hearts is this: online video viewing increased by 46% during the last year and continues to climb.

IAB CEO Rants Again...
1 Views
16:50:37 12/08/08

NEW YORK (AdAge.com) -- Online and bricks-and-mortar marketing are being crippled by a "crisis of complexity," according to Interactive Advertising Bureau chief Ra...

IAB CEO Rants Against Audience Measurement Complexity

Added 12/08/08
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IAB CEO Rants Against Audience Measurement Complexity

[LESS INFO] 1 VIEWS | ADDED 16:50:37 12/08/08
NEW YORK (AdAge.com) -- Online and bricks-and-mortar marketing are being crippled by a "crisis of complexity," according to Interactive Advertising Bureau chief Randall Rothenberg. Speaking at yesterday's Audience Measurement Leadership Forum at the Roosevelt Hotel, the IAB president and CEO went on a bit of a rant. He called on the industry to address the fact that audience measurement concepts and techniques have become so incomprehensively complicated, that the majority of marketers still use guesswork to determine their annual media strategies.

CBS Digital Chief: ...
1 Views
17:17:39 06/30/08

NEW YORK (AdAge.com) -- The traditional television business has no choice but to ultimately find ways to embrace online fans who copy, re-edit and upload networks'...

CBS Digital Chief: Networks Must Embrace 'User Editors'

Added 06/30/08
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CBS Digital Chief: Networks Must Embrace 'User Editors'

[LESS INFO] 1 VIEWS | ADDED 17:17:39 06/30/08
NEW YORK (AdAge.com) -- The traditional television business has no choice but to ultimately find ways to embrace online fans who copy, re-edit and upload networks' copyrighted content, CBS digital chief Quincy Smith told the IAB Leadership Forum his week. President of CBS Interactive who oversees all the company's digital efforts, Mr. Smith said the "users have seen what they can do with" video and its "ridiculous" to think anything will stop them. "Media needs to be more comfortable with users as editors," he said. He also slammed the wireless industry for making the U.S. like a "sixth-world nation" with consumer-unfriendly mobile phone systems.

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Some Good News: Digital Media's Core Strength

IAB CEO Rants Against Audience Measurement Complexity

CBS Digital Chief: Networks Must Embrace 'User Editors'