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23:46:53 01/20/12
Quiet Company - "Fear And Fallacy Sitting In A Tree": SXSW 2012 Showcasing Artist
[LESS INFO] 0 VIEWS | ADDED 23:46:53 01/20/12
Quiet Company - "Fear And Fallacy Sitting In A Tree": SXSW 2012 Showcasing Artist
Quiet Company is from Austin , Texas %mdash a city rich in musical diversity, enormous talent and towering musical history%mdashbut the quintet brings their own unique brand of indie power pop that sets them apart. What started as a solo project of prolific frontman Taylor Muse eventually grew to a full band with the addition of Tommy Blank (Guitar), Matt Parmenter (Bass), Jeff Weathers (Drums) and Cody Ackors (Trombone). Quiet Company has forged a familiar yet unique celebratory pop-rock sound layered with introspective lyrics that explore love, death and incisive observations about human nature. 2010 was a breakout year of sorts for the five-piece group upon the release of "Songs for Staying In", which features singles that landed regular rotations on almost every rock and pop radio station in Austin, and TV placements on MTV's The Real World: New Orleans, E! Channel's Keeping Up with the Kardashians. The hard-earned buzz earned them a live taping in Austin City Limits Studio 6a, as well as acting roles (as themselves) on ABC's former documentary drama My Generation. The band's latest endeavor, "We Are All Where We Belong"%mdashmixed by legendary engineer Tim Palmer (Pearl Jam, U2, The Cure)%mdashchronicles the many different emotions that a person goes through in a break up: sadness, resentment, self-doubt, but ultimately hope and the indescribable joy and freedom that comes from the realization of making the right decision. "It is easily the most personal thing I've ever written," Muse ... From: sxsw Views: 496 24 ratings Time: 03:27 More in Music
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23:46:53 01/20/12
Quiet Company - "Fear And Fallacy Sitting In A Tree": SXSW 2012 Showcasing Artist
[LESS INFO] 0 VIEWS | ADDED 23:46:53 01/20/12
Quiet Company - "Fear And Fallacy Sitting In A Tree": SXSW 2012 Showcasing Artist
Quiet Company is from Austin , Texas %mdash a city rich in musical diversity, enormous talent and towering musical history%mdashbut the quintet brings their own unique brand of indie power pop that sets them apart. What started as a solo project of prolific frontman Taylor Muse eventually grew to a full band with the addition of Tommy Blank (Guitar), Matt Parmenter (Bass), Jeff Weathers (Drums) and Cody Ackors (Trombone). Quiet Company has forged a familiar yet unique celebratory pop-rock sound layered with introspective lyrics that explore love, death and incisive observations about human nature. 2010 was a breakout year of sorts for the five-piece group upon the release of "Songs for Staying In", which features singles that landed regular rotations on almost every rock and pop radio station in Austin, and TV placements on MTV's The Real World: New Orleans, E! Channel's Keeping Up with the Kardashians. The hard-earned buzz earned them a live taping in Austin City Limits Studio 6a, as well as acting roles (as themselves) on ABC's former documentary drama My Generation. The band's latest endeavor, "We Are All Where We Belong"%mdashmixed by legendary engineer Tim Palmer (Pearl Jam, U2, The Cure)%mdashchronicles the many different emotions that a person goes through in a break up: sadness, resentment, self-doubt, but ultimately hope and the indescribable joy and freedom that comes from the realization of making the right decision. "It is easily the most personal thing I've ever written," Muse ... From: sxsw Views: 496 24 ratings Time: 03:27 More in Music
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16:24:41 01/20/12
Sphynx - "Sha Dynasty": SXSW 2012 Showcasing Artist
[LESS INFO] 0 VIEWS | ADDED 16:24:41 01/20/12
Sphynx - "Sha Dynasty": SXSW 2012 Showcasing Artist
Cory Dennis, Todd Harris, and Aaron Miller's first glimpse of success came in high school with The El Guapos, an indie-rock outfit that disbanded after three years of packed Austin venues, a capacity performance at the 2009 NAMM SXSW-Underage showcase, and a botched European record deal. While Miller and Harris studied at The University of Texas, Dennis honed his recording and production skills, founding Indie Fort Studios and receiving acclaim for his work with award-winning baroque-pop group, Mother Falcon. The three remained best friends and it wasn't long before they embarked on another musical project, this time experimenting with pop and electronic music. They called it Sphynx. Propelled by several Austin artist collectives, Sphynx's debut single, "Razberry Wine," was released on two local compilations and picked up by University of Texas radio station, KVRX. Sphynx gained momentum with the February 2011 release of their debut EP, 'Human Beast.' Critics applauded the EP's "elaborate synth pop," and proclaimed that "here we've got a new breed, sharing a pedigree with Passion Pit and early MGMT" who "recycles a bit of history and puts a bit of soul to their songs." During the summer of 2011, 'Human Beast' charted in the top 30 on radio stations in Canada, Alaska, New York, Michigan, Florida, California, Louisiana and Texas. In September 2011, Sphynx was a featured artist on the website of nationally syndicated radio program, Loveline. The three continued to navigate ... From: sxsw Views: 239 6 ratings Time: 04:11 More in Music
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16:24:41 01/20/12
Sphynx - "Sha Dynasty": SXSW 2012 Showcasing Artist
[LESS INFO] 0 VIEWS | ADDED 16:24:41 01/20/12
Sphynx - "Sha Dynasty": SXSW 2012 Showcasing Artist
Cory Dennis, Todd Harris, and Aaron Miller's first glimpse of success came in high school with The El Guapos, an indie-rock outfit that disbanded after three years of packed Austin venues, a capacity performance at the 2009 NAMM SXSW-Underage showcase, and a botched European record deal. While Miller and Harris studied at The University of Texas, Dennis honed his recording and production skills, founding Indie Fort Studios and receiving acclaim for his work with award-winning baroque-pop group, Mother Falcon. The three remained best friends and it wasn't long before they embarked on another musical project, this time experimenting with pop and electronic music. They called it Sphynx. Propelled by several Austin artist collectives, Sphynx's debut single, "Razberry Wine," was released on two local compilations and picked up by University of Texas radio station, KVRX. Sphynx gained momentum with the February 2011 release of their debut EP, 'Human Beast.' Critics applauded the EP's "elaborate synth pop," and proclaimed that "here we've got a new breed, sharing a pedigree with Passion Pit and early MGMT" who "recycles a bit of history and puts a bit of soul to their songs." During the summer of 2011, 'Human Beast' charted in the top 30 on radio stations in Canada, Alaska, New York, Michigan, Florida, California, Louisiana and Texas. In September 2011, Sphynx was a featured artist on the website of nationally syndicated radio program, Loveline. The three continued to navigate ... From: sxsw Views: 239 6 ratings Time: 04:11 More in Music
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17:12:42 01/18/12
The Scruffs - "Kill Kill Promo": SXSW 2012 Showcasing Artist
[LESS INFO] 0 VIEWS | ADDED 17:12:42 01/18/12
The Scruffs - "Kill Kill Promo": SXSW 2012 Showcasing Artist
The Scruffs are a pop music group originally founded by writer/guitarist/vocalist Stephen Burns in Memphis, Tennessee circa 1978. The Scruffs have continued to released a number of records, up to and including a pending release in 2011 entitled "Kill! Kill!." The Scruffs and Big Star have been voted the MOST influential anglo pop bands originating in Memphis, Tennessee. The constant figure throughout has been singer/songwriter and guitarist Stephen Burns. The Scruffs recorded its material at renowned Ardent Studios in Memphis and released its first LP album in 1977 on Power Play records, entitled Wanna Meet The Scruffs?, which remains a cult classic in the genre of power pop. Although from Memphis, The Scruffs projected an English pop style and were influenced by The Beatles and The Kinks, among others. The Scruffs were occasionally accompanied on stage by former Box Tops and Big Star members, and fellow Memphis power-popper Alex Chilton. A second album was released after 20 years (although recorded in 1979-80) titled TeenAge Gurls. This release was accompanied by the first CD release of "Wanna Meet the Scruffs?" Additional collections include: Angst, The Early Years, a collection of earlier recordings and MidTown, a release of recordings made by Stephen Burns and various musicians during the 1980s. During the late 1990s, Burns moved for a time to Glasgow, Scotland, where he hooked up with local musicians to release Love, The Scruffs and Swingin' Singles. Although now ... From: sxsw Views: 62 0 ratings Time: 03:26 More in Music
1 Views
17:12:42 01/18/12
The Scruffs - "Kill Kill Promo": SXSW 2012 Showcasing Artist
[LESS INFO] 1 VIEWS | ADDED 17:12:42 01/18/12
The Scruffs - "Kill Kill Promo": SXSW 2012 Showcasing Artist
The Scruffs are a pop music group originally founded by writer/guitarist/vocalist Stephen Burns in Memphis, Tennessee circa 1978. The Scruffs have continued to released a number of records, up to and including a pending release in 2011 entitled "Kill! Kill!." The Scruffs and Big Star have been voted the MOST influential anglo pop bands originating in Memphis, Tennessee. The constant figure throughout has been singer/songwriter and guitarist Stephen Burns. The Scruffs recorded its material at renowned Ardent Studios in Memphis and released its first LP album in 1977 on Power Play records, entitled Wanna Meet The Scruffs?, which remains a cult classic in the genre of power pop. Although from Memphis, The Scruffs projected an English pop style and were influenced by The Beatles and The Kinks, among others. The Scruffs were occasionally accompanied on stage by former Box Tops and Big Star members, and fellow Memphis power-popper Alex Chilton. A second album was released after 20 years (although recorded in 1979-80) titled TeenAge Gurls. This release was accompanied by the first CD release of "Wanna Meet the Scruffs?" Additional collections include: Angst, The Early Years, a collection of earlier recordings and MidTown, a release of recordings made by Stephen Burns and various musicians during the 1980s. During the late 1990s, Burns moved for a time to Glasgow, Scotland, where he hooked up with local musicians to release Love, The Scruffs and Swingin' Singles. Although now ... From: sxsw Views: 62 0 ratings Time: 03:26 More in Music
0 Views
21:28:09 01/10/12
Wishes And Thieves - "Forest Fire": SXSW 2012 Showcasing Artist
[LESS INFO] 0 VIEWS | ADDED 21:28:09 01/10/12
Wishes And Thieves - "Forest Fire": SXSW 2012 Showcasing Artist
Wishes and Thieves is a New York based Alternative-Pop group that came together in the fall of 2010. Starting as the project of long-time friends Joe Higgins (bass) and Mike MacAllister (guitar), they sought to create music featuring modern electronic sounds without loosing the element of human performance. Completing the band was drummer Will Clark and vocalist Jolanda Porter. Their bass-heavy, female vocal driven sound has drawn comparisons to the likes of Portishead, Bjork, and Little Dragon. The group began writing and recording the music for "Lighthouse EP" throughout the winter of 2010/11. Following mastering by Jo LaPorta at the Lodge, the album was released in the spring as the group\'s debut record. The single and music video for \"Forest Fire,\" the title track off their upcoming EP was released on November 1st. They continue to write, and record in their studio located in NYC's flatiron district. From: sxsw Views: 168 6 ratings Time: 04:16 More in Music
0 Views
21:28:09 01/10/12
Wishes And Thieves - "Forest Fire": SXSW 2012 Showcasing Artist
[LESS INFO] 0 VIEWS | ADDED 21:28:09 01/10/12
Wishes And Thieves - "Forest Fire": SXSW 2012 Showcasing Artist
Wishes and Thieves is a New York based Alternative-Pop group that came together in the fall of 2010. Starting as the project of long-time friends Joe Higgins (bass) and Mike MacAllister (guitar), they sought to create music featuring modern electronic sounds without loosing the element of human performance. Completing the band was drummer Will Clark and vocalist Jolanda Porter. Their bass-heavy, female vocal driven sound has drawn comparisons to the likes of Portishead, Bjork, and Little Dragon. The group began writing and recording the music for "Lighthouse EP" throughout the winter of 2010/11. Following mastering by Jo LaPorta at the Lodge, the album was released in the spring as the group\'s debut record. The single and music video for \"Forest Fire,\" the title track off their upcoming EP was released on November 1st. They continue to write, and record in their studio located in NYC's flatiron district. From: sxsw Views: 168 6 ratings Time: 04:16 More in Music
0 Views
22:48:12 11/11/11
Marketing Update:Social Objects & Marketing with @GapingVoid
[LESS INFO] 0 VIEWS | ADDED 22:48:12 11/11/11
Episode #174 - November 11th, 2011 Intro How to interact on Twtter: Include #HubSpotTV in your tweet! On the show today is Mike Volpe (@mvolpe), Karen Rubin (@KarenRubin) and special guest Hugh MacLeod (@gapingvoid) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday Special Guest: Hugh MacLeod Your Twitter bio says you are a "Cartoonist, bestselling author and marketing apostate." I had to go look up apostate and it's defined as "a person who abandons his religion, party, or cause." So have you abandoned marketing? Tell us about social objects? what is a social object and how do they relate to social networks? How should marketers think about social objects? Marketing Automation: Doing It Right http://www.hubspot.com/marketing-automation-examples/bid/28757/Great-Marketing-Automation-Ontolo-s-New-Version-Announcement I've been doing a poor job of giving you what you really, truly need as a link builder. For some reason, I thought I knew what you wanted better than you did. Because of that, we've built some of the most complex link building tools in the industry. In this letter (reprinted in part uncensored with their permission), the CEO of Ontolo, Ben Wills, apologizes for having led their product in a bad direction over their last version and explains the thought process and decisions that spurred the newest version of their product, which they are releasing next week. Ben ends the letter with a note that he will be sending a follow-up email with more product specific information on Friday morning to follow up, and thanks the community for being involved. The email never directly asks for anything except the reader's forgiveness for being subjected to sub-par software. They used this letter in other channels besides email, by publishing it on their blog and social media accounts as well. Ben sets clear expectations for his follow-up - After sending this message on Wednesday, he notes that you'll receive another email on Friday with more information about the next version of their product. On Friday morning when the next email went out, the people who received it were excited to do so: Ontolo had built up some suspense and excitement for the next version of their software. Imagine if your leads were actually EXCITED to receive their next piece of email marketing from you. Marketing Takeaway: You don't have to kill kittens when you automate your marketing efforts. Headlines Vsnap Celebrate our Vetrans http://vthankyou.com/ http://www.bostonglobe.com/business/2011/10/30/south-boston-start-arranges-social-media-tribute-veterans/5aexQZLtAAcAkTnOsglb0N/story.html Vsnap allows users to exchange brief video messages and attachments. The company, which is planning to launch a beta site in mid-November, is hoping to take advantage of the increasing capability of smartphones and computers to record and send video easily. started brainstorming about how it could be used to pay tribute to American veterans on Veterans Day, Nov. 11 and came up with the Vthankyou Each video message posted on the group’s Twitter and Facebook sites will unlock a $1 donation to the Wounded Warrior Project, a nonprofit organization that creates programs to help injured members of the military. Seen an increase from 10-100 impressions up to 500 impressions per post on Facebook. Having trouble measuring Twitter, since not everyone uses the hashtag, however impressions have have ranged from 6,000 towards the beginning of the campaign last week to 57,000 over the past couple days or so. Vsnap.com is seeing about 54% new visitors 46% returning with an average site time 5+ minutes. Coverage in the Globe, Boston Magazine, BostInno as well as others. Marketing Takeaway: Create unique social objects FTW! Google+ Launches Business Pages http://blog.hubspot.com/blog/tabid/6307/bid/28618/Google-Finally-Launches-Business-Pages.aspx Google+ Pages have a similar look and feel to Facebook Pages, allowing businesses to leverage the social network to connect with their audience, spread their messages, promote their content, and generate leads. http://blog.hubspot.com/blog/tabid/6307/bid/28624/How-to-Create-a-Google-Business-Page-in-5-Simple-Steps.aspx With a network of more than 40 million members, Google+ is indeed deserving of your marketing attention, so smart marketers should set up their Google+ Pages as soon as possible. Avoid creating your business page through just any old account, such as a personal gmail account. Instead, choose a gmail account that is accessible to multiple members of your marketing team (e.g. companymarketingteam@gmail.com), and use that account to create your page. Promoting a blank page isn't a great way to convince people that your Page is valuable enough to add to their Circles. So invest some time into optimizing your page and sharing a few links to valuable content before you start promoting it to the masses. Marketing Takeaway: Haven't set up your Google+ Business page? What are you waiting for?!?! Google Launches Think Insights for Marketers http://www.marketingpilgrim.com/2011/11/googles-think-insights-gives-marketers-plenty-to-think-about.html As if there wasn’t enough data flying around these days now Google has opened up a veritable information maniac’s fantasy land with their just out of beta Think Insights offering. Some things you can find on Think Insights Based on search history, consumer demand for pretzels peaks in what month of the year? How much (in $) does search add to the world’s GDP? In 2011, what percent of people dreamed and brainstormed about their next vacation? What percent of the daily queries on Google.com have never been seen before? A mobile example, 85% of mobile devices will be web enabled by next year. Mobile search has grown 4x in the past year. 1 in 3 mobile searches have local intent. 30% of restaurant searches are from mobile devices. Followed by related studies, articles, tools, videos & infographics Marketing Takeaway: Find interesting data and share it with everyone! Marketing Tip of the Week
1 Views
15:25:05 10/12/11
The Art of Casting: Unraveling the Myth - SXSW 2011 Film
[LESS INFO] 1 VIEWS | ADDED 15:25:05 10/12/11
The Art of Casting: Unraveling the Myth - SXSW 2011 Film
For independent filmmaking, casting is an essential part. The casting director's role can encompass pre-production, dealing with un-financed material, and helping first time directors gain knowledge about actors, acting, and the business in general. PRESENTERS MODERATOR Suzanne Weinert Pres Flatiron Pictures Suzanne Weinert in an independent writer/producer who began her career as the VP of Shoelace Productions, participating in the development and production of more than 25 projects including Erin Brockovich, Step and the award winning wildlife documentaries Nature Series: Wild Horses of Mongolia and Orangutans of Borneo as well as the award winning short film The Call Back starring Sam Rockwell. Her recent screenplays include rewriting Shrinking Violet for Revolution Studios; Road Stories, directed by Steven Seebring and released February 2004; Good to the Last Drop, a finalist for Best Comedy at the Austin Film Festival; and ExTerminators, a dark comedy about a group of women (Heather Graham, Jennifer Coolidge, Amber Heard) who form a successful business exterminating ex-husbands and ex-boyfriends. Suzanne is currently in post-production on the western The Legends of Hell's Gate, starring Eric Balfour, Henry Thomas, Jenna Dewan, Summer Glau, Robert Buckley and Lou Taylor Pucci and is set to begin production in Sring 2011 on a race car movie, One In a Million Hero. Suzanne holds an MFA from the School of the Arts, Columbia University; a Graduate Certificate from The ... From: sxsw Views: 761 0 ratings Time: 08:12 More in Film & Animation
0 Views
15:25:05 10/12/11
The Art of Casting: Unraveling the Myth - SXSW 2011 Film
[LESS INFO] 0 VIEWS | ADDED 15:25:05 10/12/11
The Art of Casting: Unraveling the Myth - SXSW 2011 Film
For independent filmmaking, casting is an essential part. The casting director's role can encompass pre-production, dealing with un-financed material, and helping first time directors gain knowledge about actors, acting, and the business in general. PRESENTERS MODERATOR Suzanne Weinert Pres Flatiron Pictures Suzanne Weinert in an independent writer/producer who began her career as the VP of Shoelace Productions, participating in the development and production of more than 25 projects including Erin Brockovich, Step and the award winning wildlife documentaries Nature Series: Wild Horses of Mongolia and Orangutans of Borneo as well as the award winning short film The Call Back starring Sam Rockwell. Her recent screenplays include rewriting Shrinking Violet for Revolution Studios; Road Stories, directed by Steven Seebring and released February 2004; Good to the Last Drop, a finalist for Best Comedy at the Austin Film Festival; and ExTerminators, a dark comedy about a group of women (Heather Graham, Jennifer Coolidge, Amber Heard) who form a successful business exterminating ex-husbands and ex-boyfriends. Suzanne is currently in post-production on the western The Legends of Hell's Gate, starring Eric Balfour, Henry Thomas, Jenna Dewan, Summer Glau, Robert Buckley and Lou Taylor Pucci and is set to begin production in Sring 2011 on a race car movie, One In a Million Hero. Suzanne holds an MFA from the School of the Arts, Columbia University; a Graduate Certificate from The ... From: sxsw Views: 761 0 ratings Time: 08:12 More in Film & Animation
0 Views
23:00:03 08/31/11
Vahakn Matossian's Musical Chair
[LESS INFO] 0 VIEWS | ADDED 23:00:03 08/31/11
Vahakn Matossian's Musical Chair Innovation Lab - Aarhus City Hall Vahakn Matossian Art & Design Studio British-Armenian designer Vahakn Matossian has been working in the realms of interactive art and design for a number of years. Son of digital music pioneer and interactive artist Rolf Gehlhaar, he graduated from the University of Brighton's Three Dimensional Design, with exciting products and projects under his belt. He has worked with TROIKA, on the now famous 'Cloud' and 'All the Time in the World' installations at Terminal 5, among other projects, and has recently graduated from the Design Products Masters at the Royal College of Art in London. Clients include, Hulger, Glastonbury Festival, British Film Institute and Cybersonica. Vahakn's work contains a huge element of play throughout and is a mind bending look at objects we think we know well. Vahakn is currently design director at Superleggera. The NEXT 2011 Conference is a rare glimpse into the latest trends and innovations in food, green, design, health and digital. Cutting-edge and single track, the conference brings together a diverse group of speakers from a variety of industries and organizations, including AT%T, Time Inc., Google and Ferrari. This is a great chance to watch idea-driven leaders as they help shape the future of the world.
15 Views
03:00:00 08/25/11
No PS3 Cross-Game Chat and Gaming History Museum - Press Pause Daily
[LESS INFO] 15 VIEWS | ADDED 03:00:00 08/25/11
Sony finally admits that cross-game chat will not come to PS3. Also three guys are attempting to create a videogame history museum, but need your help.
SHOW NOTES:
Story 1:
During an interview with Eurogamer last week during the annual Gamescom event in Europe, Sony Worldwide Studios president Shuhei Yoshida finally laid to rest any hope of PS3 gamers gaining the ability to chat with their friends across games.
According to Yoshida, the reason for this is the amount of system RAM the system has, as well as how that memory is used. Basically all of the memory is given over to the games, and so there isn’t any left over to run something such as voice chat. Yoshida said "Once a game gets RAM we never give it back," he said. "It's not possible to retrofit something like that after the fact."
But rest easy Sony fans … their upcoming handheld the Vita will actually have more memory available to it that it will actually allow cross game chat. And five years into the PS3’s life, is the loss of something that you didn’t even have in the first place REALLY all that devastating?
http://www.eurogamer.net/articles/2011-08-19-why-the-ps3-cant-do-cross-game-voice-chat
Stor y 2:
So most thing in the world eventually get a history museum in their honor, so why shouldn’t video games? Well three guys are trying to do just that, but they need your help.
Collectors Joe Santulli, Sean Kelly and John Hardie have a combined collection of video game items, and are attempting to create a place to showcase those items. Their plan is to first create a mobile exhibit that would travel the country showing off the history of video gaming. This will hopefully drive interest and donations to help create a permanent location that would be based in Silicon Valley in California.
The group currently has a Kickstarter page set up to help raise money for this project, but are still short of their $30,000 goal. We here at Press Pause think that this could only be a good thing for gamers, and is something we should all chip in for. If you want to donate to their cause, you have until September 1st to donate.
http://kotaku.com/5832999/its-not-looking-good-for-the-videogame-history-museum
That will do it for your daily dose of Press Pause. Make sure to check out our live discussion show next Tuesday at twitch.tv/presspause at 12pm Pacific. you can also find fully edited episodes over at youtube.com/presspausemevio .
1 Views
00:27:56 08/14/11
Anarchist Community Organizer And Writer Scott Crow On Rag Radio
[LESS INFO] 1 VIEWS | ADDED 00:27:56 08/14/11
Scott Crow is an Austin-based anarchist community organizer, political activist, and writer. His grassroots organizing projects include the post-Katrina Common Ground Collective in New Orleans, which has been called the largest anarchist-influenced organization in modern U.S. history. Scott has worked with groups like Greenpeace, ACORN, and the Rainforest Action Network, and currently works at an anarchist recycling center cooperative in Austin. Scott’s political activities have led the FBI to label him a "domestic terrorist," and earlier this year he was featured in a front page article in The New York Times about FBI surveillance of political activists. Scott's book, Black Flags and Windmills: Hope, Anarchy and the Common Ground Collective, will be published by PM Press in September, 2011. Rag Radio is produced in the studios of KOOP 91.7-FM in Austin, Texas, in association with The Rag Blog (http://theragblog.blogspot.com) and the New Journalism Project. Host and producer: Thorne Dreyer; Engineer and Co-Producer: Tracey Schulz. Video produced for Austin Indymedia by Jeff Zavala. A ZGraphix video production. http://zgraphix.org http://austin.indymedia.org
55 Views
00:50:01 08/12/11
Time Spent Viewing Ads: Online vs. Television
[LESS INFO] 55 VIEWS | ADDED 00:50:01 08/12/11
comScore's video products manager Dan Piech identifies key differences in consumer reactions to online advertising opposed to television advertising. "Audiences are actually responding more positively to online advertising," explains Piech.
Complete video at: http://fora.tv/conference/l2_video_celebrity
Module 1: The Video and Celebrity Landscape
Scott Galloway, Founder, L2
"Welcome"
Dan Piech, Product Manager of comScore, Inc.
“Online Video by the Numbers: Where We’ve Come From, Where We’re Headed, and Why You Should Care"
John Eaton, Halogen
"Seeding Video via Influencer Networks"
Rick Silvestrini, Brand Engagement Products, YouTube
"Beyond Campaigns: Your Wholistic Video Strategy"
Dan manages comScore's video products and is responsible for ensuring that measurement insights support the growth and development of the online video industry. In this role, he leads comScore's video products forward by harmonizing internal development efforts with external market dynamics. Dan has spoken at a variety of conferences and events, most recently at the Digiday: Video Upfront, the NAB Show, OMMA Video, and Streaming Media West. In doing so, Dan enjoys sharing his unique insights and opinions on the state of the online video industry and how it can best be navigated, with rationales grounded in comScore's trusted data. Prior to joining comScore, Dan worked on the interactive strategy teams at McKinney and Success Communications Group and was a project manager at HG Media. Dan also operates a freelance film, photography, and web design studio: evoxio.
21 Views
22:30:00 02/15/11
Our guest in the studio: Hilmar Schneider, IZA Director of Labor Policy
[LESS INFO] 21 VIEWS | ADDED 22:30:00 02/15/11
Our studio guest talks to us about trend towards hand-manufactured products.DW-TV: Joining us now is the Director of Labor Policy at the German Institute for the Study of Labor, the I-Z-A. Hilmar Schneider, thanks for coming in. Mr. Schneider is this a definite trend, a move from mass production to specialized manufacturing? Hilmar Schneider: It is indeed indicating a very broad trend. Individualization of production and individualization of consumption is the answer to our technical facilities we have nowadays and it's also an expression of the wealth of our economies that we are able to afford this type of manufacturing. DW-TV: So would you say that companies are prepared for this? Hilmar Schneider: I think so but it seems that especially smaller companies that are more flexible are better prepared to react to these things while those big tankers, those big companies that are strictly hierarchically structures have more difficulties to react adequately to the trend. DW-TV: How can your average firm make sustainable profits from a trend like this, as it costs a lot to individualize products? Hilmar Schneider: Well it does, but people do no longer want standardized mass production, they want to express themselves by their consumption. So they want these products and firms can only survive if they are able to deliver. And it requires, of course, a certain type of worker. Workers need to be more entrepreneurial than they used to be, because the variety of possibilities, of opportunities that we have generated by this project is so huge that you need people that are able to guide customers through this jungle of opportunities. We need people who are able to give advice to customers and all that needs a new type of worker. Of course, you still need skills, technical skills, but there's something coming in addiction...entrepreneurial spirit. DW-TV: Do we those people though here in Germany at a time of skills shortages? Hilmar Schneider: We are not perfectly prepared for this, but at least we are aware of it and I think you can learn, although it's still difficult to think of it as something that you learn at school. DW-TV: So are more and more companies setting their sights on an elite group of customers with all the money? Hilmar Schneider: Well on the one hand of course you can have your individualized Bordeaux if you have the money to afford it. But it's much broader than that. Think of ring tones for your mobile phone or screen savers for your mobile phone, your muesli can be individualized via internet. This is for cheap money, it's something everybody can afford. So a very broad trend toward individualization. DW-TV: So are we moving back away from industrialization? Hilmar Schneider: No. Industrialization is still the tool that we need, but in a much more skillful manner than we are used to. It's not the same type of product for everybody, we use machines for producing individualized products for everybody. Interview: Ben Fajzulin
