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13:27:14 12/12/11
Vote Now for Your Favorite in the AT&T Power Your Future Sustainability Mobile App Contest
[LESS INFO] 0 VIEWS | ADDED 13:27:14 12/12/11
Vote Now for The Next Apps To Power Your Future AT%T Developer Program Contest Encourages Creation of Applications With Environmental and Energy-Efficient Benefits (3BL Media / theCSRfeed) Dallas, Texas - December 6, 2011 - Earlier this summer, AT%T* challenged software developers to create innovative applications that deliver an environmental or energy efficient benefit through the Power Your Future mobile app contest. Software developers submitted over 100 apps using iOS, Android and HTML5, competing for the opportunity to potentially have their app pre-loaded on future AT%T smartphones, as well as cash prizes and recognition at the 2012 AT%T Developer Summit in Las Vegas. More than a typical app contest, the Power Your Future program invites customers to download and vote on four finalists, earning even more exposure for these developers. Anyone interested in these apps is encouraged to download and vote for their favorite by visiting the Sustainability Solutionswebsite. Users can leave comments when they vote for apps, providing a valuable source of feedback for developers. Get automatically enrolled for a chance to win one of ten 00 gift cards being given away each month for three months. Entering is easy and can be done via the voting site. Now through Dec. 9, AT%T will give away 10 gift cards each month for a total of 30 winners. Finalists include: GoodGuide: GoodGuide claims its app helps consumers discover whether products are safe, produced in a sustainable manner and socially responsible. A barcode scanning feature allows users to access GoodGuide’s science-based ratings for over 120,000 products. GoodGuide’s personalization features enable users to choose issues they care about most - including nutritional value, safe ingredients and impact on climate change. GoodGuide’s mission is to help customers identify products and merchants whose values correspond to their own. Download for: iOS and Android. Light Bulb Finder: Developers of the free Light Bulb Finder claim the app makes it easy to switch from incandescent to energy-efficient lighting. With this app, consumers can find energy-saving light bulbs with the right style and light quality for their needs. Select bulbs based on financial payback and environmental impact. Buy bulbs directly from a mobile phone or at local retailers. Download for iOS and Android. Electrify: Electrify says it puts energy efficiency information and tools in consumers’ hands. With a variety of calculators to show clear savings and a wealth of information from the Department of Energy, users can see the clear upsides of green tech. Electrify is a web app (electrifyapp.com) and Android app. Download forAndroid. People Power: People Power is a free app whose developers designed it to recommend many ways users can manage their energy to save money and reduce energy waste. It tests energy knowledge and compares homes against those of other users. The app can be connected with devices that allow people to monitor and control the amount spent on electricity via the app’s dashboard view; putting energy use and monitoring at a user’s fingertips by enabling people to do such things as discover the price that a utility is charging for electricity as it changes. Download for iOS and Android. AT%T Developer Program AT%Ts Developer Program ranked highest among U.S. wireless carriers by developers for the fifth consecutive year according to Evans Data Corporation. Membership is free to all at http://developer.att.com/. Quotes “We were impressed by the responses we received. It’s great to see developers excited to create new apps to help consumers have more sustainable lives,” said Carlton Hill, vice president – device operations and developer services, AT%T Mobility and Consumer Markets. “Their efforts are solid examples of the role technology can play in changing attitudes and actions of consumers and we are proud to help spread the word.” *AT%T products and services are provided or offered by subsidiaries and affiliates of AT%T Inc. under the AT%T brand and not by AT%T Inc. About AT%T AT%T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT%T operating companies – are the providers of AT%T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT%T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT%T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT%T U-verse
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19:31:13 11/24/10
Establishing Leadership in Medical Technology
[LESS INFO] 0 VIEWS | ADDED 19:31:13 11/24/10
To establish Medtronic as a leader in medical technology in Argentina and also debut its new corporate offices and training center, Edelman developed a three-phase communications program to strengthen the relationship between Medtronic and its stakeholders. The team developed locally relevant communications tools, as well as established consistent engagement with influencers through KOL relationship-building efforts, content development, patient testimonials, media outreach and events. Results included a 230% return on investment âÃÂàan ad equivalency of 75,000 pesos, 300,000+ media impressions and 100% impact on target media. Allan McCrea Steele, Managing Director, Buenos Aires, provides further insights into the campaign.
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19:31:13 11/24/10
Establishing Leadership in Medical Technology
[LESS INFO] 0 VIEWS | ADDED 19:31:13 11/24/10
To establish Medtronic as a leader in medical technology in Argentina and also debut its new corporate offices and training center, Edelman developed a three-phase communications program to strengthen the relationship between Medtronic and its stakeholders. The team developed locally relevant communications tools, as well as established consistent engagement with influencers through KOL relationship-building efforts, content development, patient testimonials, media outreach and events. Results included a 230% return on investment âÃÂàan ad equivalency of 75,000 pesos, 300,000+ media impressions and 100% impact on target media. Allan McCrea Steele, Managing Director, Buenos Aires, provides further insights into the campaign.
75 Views
03:26:40 11/06/10
TWC9: Phone Updates, BizSpark graduation, PDC Videos and WCF
[LESS INFO] 75 VIEWS | ADDED 03:26:40 11/06/10
This week on Channel 9, Dan is joined by Clint Rutkas to discuss the week's top developer news, including:
* David Anson - Windows Phone 7 Toolkit November release includes new controls, and pre-built page animations [ watch ]
* Windows Phone 7 October Update - Includes map control, wp connect and capability detection tool [ watch ]
* Free Programming Windows Phone 7 ebook by Charles Petzold! [ watch ]
* Phil Haack - The .NET community has voted and NuPack is officially renamed to NuGet , pronounced "New Get" [ watch ]
* Somasegar - BizSpark Graduation offer for startups , provides free use of software they have, waived exit free, and a 50% discount for software assurance [ watch ]
* PDC 10 Session Video list by Greg Duncan [ watch ]
* Windows Azure Team Blog - Recap of Windows Azure announcements from PDC [ watch ]
* Glenn Block - A summary of the changes and new features coming to WCF including JSON, oData and full HTTP support, (see his PDC 2010 talk for full details or the WCF CodePlex project ) [ watch ]
* Xbox Engineering Blog: One of the most detailed articles on Network Address Translation (NAT) and how Xbox automatically configures this to work through firewalls [ watch ]
Picks of the week!
* Clint's pick: Jaime Rodriguez - Debugging WP7 Media Apps with WPConnect [ watch ]
* Dan's pick: Sigurd Snorteland - How I made the myChannel9 Windows Phone 7 app (m yChannel9 CodePlex Project ) [ watch ]
And for the record, Dan LOVES candy corn
31 Views
03:26:40 11/06/10
TWC9: Phone Updates, BizSpark graduation, PDC Videos and WCF
[LESS INFO] 31 VIEWS | ADDED 03:26:40 11/06/10
This week on Channel 9, Dan is joined by Clint Rutkas to discuss the week's top developer news, including:
* David Anson - Windows Phone 7 Toolkit November release includes new controls, and pre-built page animations [ watch ]
* Windows Phone 7 October Update - Includes map control, wp connect and capability detection tool [ watch ]
* Free Programming Windows Phone 7 ebook by Charles Petzold! [ watch ]
* Phil Haack - The .NET community has voted and NuPack is officially renamed to NuGet , pronounced "New Get" [ watch ]
* Somasegar - BizSpark Graduation offer for startups , provides free use of software they have, waived exit free, and a 50% discount for software assurance [ watch ]
* PDC 10 Session Video list by Greg Duncan [ watch ]
* Windows Azure Team Blog - Recap of Windows Azure announcements from PDC [ watch ]
* Glenn Block - A summary of the changes and new features coming to WCF including JSON, oData and full HTTP support, (see his PDC 2010 talk for full details or the WCF CodePlex project ) [ watch ]
* Xbox Engineering Blog: One of the most detailed articles on Network Address Translation (NAT) and how Xbox automatically configures this to work through firewalls [ watch ]
Picks of the week!
* Clint's pick: Jaime Rodriguez - Debugging WP7 Media Apps with WPConnect [ watch ]
* Dan's pick: Sigurd Snorteland - How I made the myChannel9 Windows Phone 7 app (m yChannel9 CodePlex Project ) [ watch ]
And for the record, Dan LOVES candy corn
7 Views
16:53:00 01/10/10
Plant A Million Trees By Surfing the Web - Mokugift
[LESS INFO] 7 VIEWS | ADDED 16:53:00 01/10/10
Nerd Stalker interview with co-founder Hans Chung of Mokugift at a recent Failcon conference in San Francisco.
http://www.mokugift.com/ About mokugift
Our Mission
* To create fun and meaningful gift experiences that benefit the environment.
Our name
Definition: mokugift [mōe-koo gift]
* moku means "tree" in Japanese.
* moku means "island" in Hawaiian.
Our mission
Our mission is to foster environmental solidarity by making it easy and rewarding for anyone to fight climate change and by providing the tools to inspire others to do the same. Mokugift makes it possible for concerned citizens, even those lacking access to planting space, to plant real trees for $1 apiece, either for themselves or as gifts to others. Gifting a mokugift tree is similar to sending an e-card, and recipients can display their trees online at Facebook, MySpace, MyYahoo, iGoogle and other popular Web sites. Award-winning nonprofit organizations specializing in agroforestry project—which restore depleted lands and boost the agricultural productivity and incomes of indigenous peoples in some of the poorest parts of the world—plant the actual trees purchased via mokugift.
Why trees?
Trees and forests help regulate the climate by absorbing heat-trapping carbon gasses, and there's a growing consensus that tree planting in tropical latitudes is one of the most efficient way to remove CO2 from the atmosphere. On average, each tree planted in the humid tropics absorbs 50 pounds of carbon dioxide every year for at least 40 years, amounting to one ton over the course of the tree's lifetime.
In addition, although the majority of carbon dioxide in the atmosphere comes from burning fossil fuels, unsustainable, slash-and-burn agriculture and other poor land-management practices have resulted in forestry itself becoming a leading source of greenhouse gas emissions. Restoring tree cover through agroforestry programs, and ensuring that local communities receive a fair share of the benefits, is the most effective long-term approach to the problems of deforestation and land degradation.
Our platform
Mokugift is not just a Web site for planting/"gifting" trees but also a platform that enables individuals to inspire others to plant trees. Visual and interactive elements make receiving a mokugift tree fun, uplifting and memorable. Businesses and nonprofits can also leverage this technology to reward and motivate customers, donors or employees. As an eco-reward, mokugift is a great way to motivate up-sells and tap into growing environmental awareness and interest in sustainable lifestyles.
Mokugift provides personal Web pages (Tree Islands) that track and display tree-planting achievements. As individuals plant trees themselves or "gift" trees to friends and associates (who in turn receive their own Tree Islands), the system tracks how inspiration spreads from one person to another. You receive recognition not only for the trees you've planted but also for those planted by your friends and their inspired friends (3 degrees). You can see the total number of people you've inspired and the total number of trees planted by them. You can also see which friends you've inspired and their individual achievements. Active promoters of tree planting are rewarded with free tree planting.
Mokugift is an excellent fit for companies looking to reinforce a brand's environmental equity and reward customers for making environmentally responsible choices. To learn more about how businesses and institutions can use mokugift for rewards and incentive programs, click here .
Mokugift provides a fast and easy fundraising option for schools, religious groups and non-profits. Your members can promote tree planting online in support of your organization and mokugift takes care of all order taking and processing. Your organization will receive 50% of all proceeds. Focusing on online promotion makes it easier and more effective for your members.
Partnerships
Mokugift is an official partner of the United Nations Environment Programme's "Plant for the Planet: Billion Tree Campaign. Launched at the Climate Convention meeting in Nairobi in 2006, the campaign originally set a goal of planting one billion trees but has since issued a new target of seven billion trees—roughly one tree for every living person on the planet.
"We are honored to partner with mokugift as part of the UNEP Billion Tree Campaign. Mokugift is taking creative approaches with its online gifting service and iPhone application to help the Billion Tree Campaign achieve a target of seven billion trees. In the spirit of the Billion Tree Campaign, mokugift empowers ordinary people to be part of the solution." — Satinder Bindra, Director, United Nations Environment Programme
Mokugift seeks to expand distribution through partnerships with relevant sites and services. We have, for instance, partnered with eBase Solutions in a joint venture to bring mokugift to Japan (mokugift.jp). Please contact us about partnerships via our contact form, and we will get back to you promptly.
Artists & Athletes Program
The idea: to inform, inspire and empower fans to plant trees in support of UNEP's Billion Tree Campaign. By visiting Artist & Athlete Tree Islands on mokugift.com, fans can plant trees and send a message to the artist or athlete. Anyone planting a tree with a participating artist or athlete can see their message posted on the Tree Island, along with the number of trees they've planted. For their part, artists and athletes can build goodwill by offering to plant a tree for each tree they receive as a gift. To help generate awareness, mokugift is approaching media companies for PSA ad spots and encouraging interested artists and athletes to participate in the spots and assist with outreach.
News
Please refer to our blog for the latest news about mokugift: mokugift.blogspot.com
Participate
Mokugift's affiliate program offers rich media ads that are engaging and stylistically consistent with our Web site. To join our affiliate network, click here .
Founders
Mokugift co-founders Hans Chung (Idea Guy) and Krates Ng (Build-It Guy) are high school friends who both gravitated to the San Francisco Bay area's technology sector. The selling of "virtual gifts"—teddy bears on Facebook, roses on dating sites—sparked the idea for mokugift. Why not have virtual tree gifts represent real trees planted in places fighting deforestation?
Their pursuit of online tree "gifting" coincided with a growing awareness that climate change was no longer just an abstract scientific and public-policy topic, but also a lifestyle issue calling for tangible action on the part of ordinary people everywhere. In researching agroforestry and prospective tree-planting partners, they realized that planting trees not only benefits the environment (by absorbing greenhouse gas emissions) but also can serve as a foundation for sustainable economic development for communities that have been adversely affected by poor land-management practices. Conceived as a social venture focused on customer experience, profit and tangible, positive benefit to the environment and society, mokugift launched on November 20, 2007.
Prior to mokugift, Hans founded CrispAds, a blog advertising network that wound up being acquired by a lead-generation company. He also worked at consulting firms such as The McKenna Group, as a strategy consultant for technologies companies including Japan's NTT. Hobbies: martial arts, cooking, furniture design. Residing in San Francisco's SOMA District, Hans has been on a mission to reduce his apartment's power consumption. He takes public transportation to work and the gym, and shops for local groceries at the farmers' market and Mission District grocery stores.
Krates is a typical startup engineer, preferring to join a team early on. Prior to mokugift, he was with a real-time computer server monitoring company, Wily Technologies, which was acquired by Computer Associates. Before that, he was an engineer at Andromedia (acquired by Macromedia, which, in turn, was acquired by Adobe). Hobbies: ice hockey, triathlon, cooking, scuba and travel. Krates lives with his wife and cats in the San Francisco Bay area, drives a Honda Civic Hybrid, eats less meat than before, recycles everything he can, and shops for local groceries at the farmers' market.
