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16:53:00 01/10/10
Plant A Million Trees By Surfing the Web - Mokugift
[LESS INFO] 7 VIEWS | ADDED 16:53:00 01/10/10
Nerd Stalker interview with co-founder Hans Chung of Mokugift at a recent Failcon conference in San Francisco.
http://www.mokugift.com/ About mokugift
Our Mission
* To create fun and meaningful gift experiences that benefit the environment.
Our name
Definition: mokugift [mōe-koo gift]
* moku means "tree" in Japanese.
* moku means "island" in Hawaiian.
Our mission
Our mission is to foster environmental solidarity by making it easy and rewarding for anyone to fight climate change and by providing the tools to inspire others to do the same. Mokugift makes it possible for concerned citizens, even those lacking access to planting space, to plant real trees for $1 apiece, either for themselves or as gifts to others. Gifting a mokugift tree is similar to sending an e-card, and recipients can display their trees online at Facebook, MySpace, MyYahoo, iGoogle and other popular Web sites. Award-winning nonprofit organizations specializing in agroforestry project—which restore depleted lands and boost the agricultural productivity and incomes of indigenous peoples in some of the poorest parts of the world—plant the actual trees purchased via mokugift.
Why trees?
Trees and forests help regulate the climate by absorbing heat-trapping carbon gasses, and there's a growing consensus that tree planting in tropical latitudes is one of the most efficient way to remove CO2 from the atmosphere. On average, each tree planted in the humid tropics absorbs 50 pounds of carbon dioxide every year for at least 40 years, amounting to one ton over the course of the tree's lifetime.
In addition, although the majority of carbon dioxide in the atmosphere comes from burning fossil fuels, unsustainable, slash-and-burn agriculture and other poor land-management practices have resulted in forestry itself becoming a leading source of greenhouse gas emissions. Restoring tree cover through agroforestry programs, and ensuring that local communities receive a fair share of the benefits, is the most effective long-term approach to the problems of deforestation and land degradation.
Our platform
Mokugift is not just a Web site for planting/"gifting" trees but also a platform that enables individuals to inspire others to plant trees. Visual and interactive elements make receiving a mokugift tree fun, uplifting and memorable. Businesses and nonprofits can also leverage this technology to reward and motivate customers, donors or employees. As an eco-reward, mokugift is a great way to motivate up-sells and tap into growing environmental awareness and interest in sustainable lifestyles.
Mokugift provides personal Web pages (Tree Islands) that track and display tree-planting achievements. As individuals plant trees themselves or "gift" trees to friends and associates (who in turn receive their own Tree Islands), the system tracks how inspiration spreads from one person to another. You receive recognition not only for the trees you've planted but also for those planted by your friends and their inspired friends (3 degrees). You can see the total number of people you've inspired and the total number of trees planted by them. You can also see which friends you've inspired and their individual achievements. Active promoters of tree planting are rewarded with free tree planting.
Mokugift is an excellent fit for companies looking to reinforce a brand's environmental equity and reward customers for making environmentally responsible choices. To learn more about how businesses and institutions can use mokugift for rewards and incentive programs, click here .
Mokugift provides a fast and easy fundraising option for schools, religious groups and non-profits. Your members can promote tree planting online in support of your organization and mokugift takes care of all order taking and processing. Your organization will receive 50% of all proceeds. Focusing on online promotion makes it easier and more effective for your members.
Partnerships
Mokugift is an official partner of the United Nations Environment Programme's "Plant for the Planet: Billion Tree Campaign. Launched at the Climate Convention meeting in Nairobi in 2006, the campaign originally set a goal of planting one billion trees but has since issued a new target of seven billion trees—roughly one tree for every living person on the planet.
"We are honored to partner with mokugift as part of the UNEP Billion Tree Campaign. Mokugift is taking creative approaches with its online gifting service and iPhone application to help the Billion Tree Campaign achieve a target of seven billion trees. In the spirit of the Billion Tree Campaign, mokugift empowers ordinary people to be part of the solution." — Satinder Bindra, Director, United Nations Environment Programme
Mokugift seeks to expand distribution through partnerships with relevant sites and services. We have, for instance, partnered with eBase Solutions in a joint venture to bring mokugift to Japan (mokugift.jp). Please contact us about partnerships via our contact form, and we will get back to you promptly.
Artists & Athletes Program
The idea: to inform, inspire and empower fans to plant trees in support of UNEP's Billion Tree Campaign. By visiting Artist & Athlete Tree Islands on mokugift.com, fans can plant trees and send a message to the artist or athlete. Anyone planting a tree with a participating artist or athlete can see their message posted on the Tree Island, along with the number of trees they've planted. For their part, artists and athletes can build goodwill by offering to plant a tree for each tree they receive as a gift. To help generate awareness, mokugift is approaching media companies for PSA ad spots and encouraging interested artists and athletes to participate in the spots and assist with outreach.
News
Please refer to our blog for the latest news about mokugift: mokugift.blogspot.com
Participate
Mokugift's affiliate program offers rich media ads that are engaging and stylistically consistent with our Web site. To join our affiliate network, click here .
Founders
Mokugift co-founders Hans Chung (Idea Guy) and Krates Ng (Build-It Guy) are high school friends who both gravitated to the San Francisco Bay area's technology sector. The selling of "virtual gifts"—teddy bears on Facebook, roses on dating sites—sparked the idea for mokugift. Why not have virtual tree gifts represent real trees planted in places fighting deforestation?
Their pursuit of online tree "gifting" coincided with a growing awareness that climate change was no longer just an abstract scientific and public-policy topic, but also a lifestyle issue calling for tangible action on the part of ordinary people everywhere. In researching agroforestry and prospective tree-planting partners, they realized that planting trees not only benefits the environment (by absorbing greenhouse gas emissions) but also can serve as a foundation for sustainable economic development for communities that have been adversely affected by poor land-management practices. Conceived as a social venture focused on customer experience, profit and tangible, positive benefit to the environment and society, mokugift launched on November 20, 2007.
Prior to mokugift, Hans founded CrispAds, a blog advertising network that wound up being acquired by a lead-generation company. He also worked at consulting firms such as The McKenna Group, as a strategy consultant for technologies companies including Japan's NTT. Hobbies: martial arts, cooking, furniture design. Residing in San Francisco's SOMA District, Hans has been on a mission to reduce his apartment's power consumption. He takes public transportation to work and the gym, and shops for local groceries at the farmers' market and Mission District grocery stores.
Krates is a typical startup engineer, preferring to join a team early on. Prior to mokugift, he was with a real-time computer server monitoring company, Wily Technologies, which was acquired by Computer Associates. Before that, he was an engineer at Andromedia (acquired by Macromedia, which, in turn, was acquired by Adobe). Hobbies: ice hockey, triathlon, cooking, scuba and travel. Krates lives with his wife and cats in the San Francisco Bay area, drives a Honda Civic Hybrid, eats less meat than before, recycles everything he can, and shops for local groceries at the farmers' market.
0 Views
10:48:00 09/08/09
The Future Of Blogging As A Marketing & Communications Tool
[LESS INFO] 0 VIEWS | ADDED 10:48:00 09/08/09
Note and slides of this presentation are available here: http://www.andreavascellari.com/?p=3038 VMC - Vascellari Media Channel - AndreaVascellari.comBlogging as core part of the communication strategy of organizations. Soon will be time to stop getting trapped into the shiny object syndrome. Blogs have the potential to become the future central hubs of the communication strategies of small and large organizations.In future mobile and real-time web will open new doors and enable us to publish, start, join and manage the conversation whenever we want/need and from wherever we are. Restrictions that are still present in today's technology, applications, platforms and devices will gradually fade away.Blogs will have to reflect and stay tuned with the future share economy trends. 'Free' models are here to stay. Your target audience will increasingly want to taste your products and services before sitting down for an entire meal.What will not change in future it will be the need of transparent and honest communication. Disclosure is needed and always will. Future successful organizations will not embrace ghost-blogging and 'if' they will choose to navigate in those waters they will have to disclose who's blogging on behalf of who and why.Blogs will take new forms and shapes thanks to new and better technology. Blogging activity through lifestreams and mashups platforms will grow and will enable us to extend and join the conversation on a totally different level then the one we are experiencing today.Few years ago the closest we could come to reach out from a blog pages or a post was through links. Today we can use our blogs for inbound marketing, social media releases, reputation management, branding, product launches, we can even use blog platforms to host entire live events. In future we'll see more of this. Blogs will become the brain that will coordinate our tactics and strategic moves.New ROI measurement. Today there's often a myopic view centralized on 'media measurement' of blogs (clicks, mentions, views), but this is a measurement that stops just on superficial outputs. We are already starting to see this change but especially in future we'll start to deal more with social business (next point) focusing on 'relationship measurement' (on/offline) and thanks to new technology we'll better monitor, track and analyze consumer behaviors that can translate into concrete 'business results'.Social business. Cultivate dynamic relationship with you target audience rather then use blogs as another push-tool to mass-audience outreach. Since blogs are part of a growing digital landscape and considering that the conversation will take place and be fragmented also outside blogs, in future it will be important to not lose focus on the social interactions that will happen around your blog.
0 Views
15:16:52 12/03/08
Social Bookmarking Part One Social Media Strategies
[LESS INFO] 0 VIEWS | ADDED 15:16:52 12/03/08
Part 1 of 2 - Social Bookmarking This series of classes covers the different aspects of the text medium in social media marketing. This class will cover demographics and the relevant marketing opportunities to be found by using bulletin boards, forums, chat rooms, instant messaging, and the ever-popular, blogging. This 10 minute chapter covers: Social bookmarking - Part OneFor more great classes on social media marketing sign up at http://xtrain.com/gio and use code "gio" for a 15% discount.
0 Views
21:37:33 09/16/08
Blogging Part One Social Media Strategies
[LESS INFO] 0 VIEWS | ADDED 21:37:33 09/16/08
Social Media Strategies with Giovanni Gallucci - Blogging Strategies Part OneOultine Also “web log”A website or online diary where entries are written in chronological order and displayed in chronological order Provides commentary, news or information on a particular subject such as food (foodies), politics, local news, or as a personal diary.Combines text, images, video and links to other blogs and web pages.Most are textual but others focus on art (artlog), photographs (photoblog), videos (vlog), audio (podcasting) and are part of a wider network of social media. Giovanni Gallucci: A recovering .NET programmer turned tech evangelist who is passionate about telling everyone about Viewzi. Giovanni designed, developed and deployed online communities when MySpace was no one's space, has used a Mac since before the “i” anything, and created vertical search engines when Larry and Sergey were still undergrads.The nexus of Giovanni's online universe can be found at gallucci.net, his blog is at blog.gallucci.net and his vlogging site at viewzi.tv. Giovanni regularly speaks at national events like ad:tech, GotSocialMedia, The eMarketing Summit, FlashForward, Macworld, PRSA, refresh, and Search Engine Watch Live! and has been covered in a variety of media outlets including AdWeek, Clickz News, CNet, The Dallas Morning News, The Houston Chronicle, iMediaConnection, Inc., InfoWorld, ITConversations, NBC, The New York Times, The London Telegraph, and USA Today among others.friend me up! friendfeed.com/giovanni | twitter.com/giovanni | flickr.com/photos/theagencyblog/Get more great online training classes at http://www.xtrain.com/giovanni
1 Views
19:33:21 07/13/08
How social media and word of mouth create sales
[LESS INFO] 1 VIEWS | ADDED 19:33:21 07/13/08
I'm just returning from Victoria, B. C. where I've been working with Royal Roads Faculty of Tourism and Hotel Management developing an Internet Marketing strategy for Hatley Park - Castle and Gardens and online and on campus Education training programs. (If you are thinking of moving up the ranks in your tourism workplace, consider a degree from Royal Roads: online learning, flexible admissions, advanced learning, and a to-die-for campus.)Yesterday, we were talking about the impact of social media to enhance sales. I'd like to share the story I used to illustrate my point that Word of Mouth, or the online version - Word of Mouse, might be the way your tourism business makes it's next sale.July 10: a user of Twitter from Aussie, fabierabbiosi from Untanglemyweb.com asks her Twitterverse for an SEO learning resource recommendation. I answer the question by proposing a visit to the Tourism Keys online lesson on SEO. Fabienne replies that she hopes to create some Screencasts and asks my opinion about a tool she's used. I suggest a fantastic screencast product called Screenflow and she replies that she'll download it and give it a try based on my recommendation.At the same time I see a message from my brother in Ontario, where it's 2 am, but Tom is online, so I invite him to join me for a Skype call where three important exchanges take place. First, Tom tells me about his recent foray into making T-shirts and I read a blog post on the Clever Sheep Blog that features a photo of the shirts. I spend a few minutes thinking about it and arrange to have some T-shirts designed for our guests. I write a quick blog post about how the t-shirts could be a business card for conference planners and when the folks at Royal Roads hear about it, enthusiastic, animated conversation takes place in our meeting about how they can use the t-shirt as part of their student orientation gatherings.Second, Tom mentions a short Hotel Nightmare video he has recorded after a nasty hotel stay. Of course, I request a copy of the video and share it with meeting attendees to reinforce the importance of Web sites like TripAdvisor to influence the travel buying decisions of other travellers.Third, Tom asks if I've seen the video posts he's been making on his blog with a cool new tool called Flip Video. He shows me the small, simple looking device on Skype Video and explains how simple it is to get video online. He excitedly explains how he posts videos promoting upcoming live music shows at Phog Lounge in downtown Windsor Ontario and how he gets over a hundred views within two hours of posting the video! He also tells me that the device has not been available in Canada until now and it is only available at one retail outlet (listen to the podcast to see where to buy Flip Video. The next morning, I take Nancy Arsenault, the dean of the faculty of Tourism and Hotel Management to see the device and we promptly purchase one, shoot a video and get it on Youtube within 30 minutes! Nancy is excited about using the simple simple video camera to capture video for marketing her offerings. Her staff are enthused too. And although I already have digital still and video cameras I am too excited to resist. I now want one too. This morning, Nancy purchased a second camera and I purchased one too. The use of Social media has made information exchanges about best tools and resources almost instantaneous and right before my own eyes I had examples of five valuable recommendations made possible by social marketing.It is interesting to note that in each case, the end user of the technology had never even heard of the tool, thought about using it, or even gone looking for it. But the personal conversations were powerful influencers on the decision-making process. in 30 minutes of conversation, perhaps $1000 of business was immediately transacted over five different products and services.Are you interested in fostering social marketing and word of mouth about your tourism enterprise? Find time to use the tools of social marketing and you might be surprised at what happens.
0 Views
19:33:21 07/13/08
How social media and word of mouth create sales
[LESS INFO] 0 VIEWS | ADDED 19:33:21 07/13/08
I'm just returning from Victoria, B. C. where I've been working with Royal Roads Faculty of Tourism and Hotel Management developing an Internet Marketing strategy for Hatley Park - Castle and Gardens and online and on campus Education training programs. (If you are thinking of moving up the ranks in your tourism workplace, consider a degree from Royal Roads: online learning, flexible admissions, advanced learning, and a to-die-for campus.)Yesterday, we were talking about the impact of social media to enhance sales. I'd like to share the story I used to illustrate my point that Word of Mouth, or the online version - Word of Mouse, might be the way your tourism business makes it's next sale.July 10: a user of Twitter from Aussie, fabierabbiosi from Untanglemyweb.com asks her Twitterverse for an SEO learning resource recommendation. I answer the question by proposing a visit to the Tourism Keys online lesson on SEO. Fabienne replies that she hopes to create some Screencasts and asks my opinion about a tool she's used. I suggest a fantastic screencast product called Screenflow and she replies that she'll download it and give it a try based on my recommendation.At the same time I see a message from my brother in Ontario, where it's 2 am, but Tom is online, so I invite him to join me for a Skype call where three important exchanges take place. First, Tom tells me about his recent foray into making T-shirts and I read a blog post on the Clever Sheep Blog that features a photo of the shirts. I spend a few minutes thinking about it and arrange to have some T-shirts designed for our guests. I write a quick blog post about how the t-shirts could be a business card for conference planners and when the folks at Royal Roads hear about it, enthusiastic, animated conversation takes place in our meeting about how they can use the t-shirt as part of their student orientation gatherings.Second, Tom mentions a short Hotel Nightmare video he has recorded after a nasty hotel stay. Of course, I request a copy of the video and share it with meeting attendees to reinforce the importance of Web sites like TripAdvisor to influence the travel buying decisions of other travellers.Third, Tom asks if I've seen the video posts he's been making on his blog with a cool new tool called Flip Video. He shows me the small, simple looking device on Skype Video and explains how simple it is to get video online. He excitedly explains how he posts videos promoting upcoming live music shows at Phog Lounge in downtown Windsor Ontario and how he gets over a hundred views within two hours of posting the video! He also tells me that the device has not been available in Canada until now and it is only available at one retail outlet (listen to the podcast to see where to buy Flip Video. The next morning, I take Nancy Arsenault, the dean of the faculty of Tourism and Hotel Management to see the device and we promptly purchase one, shoot a video and get it on Youtube within 30 minutes! Nancy is excited about using the simple simple video camera to capture video for marketing her offerings. Her staff are enthused too. And although I already have digital still and video cameras I am too excited to resist. I now want one too. This morning, Nancy purchased a second camera and I purchased one too. The use of Social media has made information exchanges about best tools and resources almost instantaneous and right before my own eyes I had examples of five valuable recommendations made possible by social marketing.It is interesting to note that in each case, the end user of the technology had never even heard of the tool, thought about using it, or even gone looking for it. But the personal conversations were powerful influencers on the decision-making process. in 30 minutes of conversation, perhaps $1000 of business was immediately transacted over five different products and services.Are you interested in fostering social marketing and word of mouth about your tourism enterprise? Find time to use the tools of social marketing and you might be surprised at what happens.
0 Views
22:57:40 04/09/08
You Can't Manufacture Buzz Or Can You? Part 4
[LESS INFO] 0 VIEWS | ADDED 22:57:40 04/09/08
Admit it: You work with people who think social media is like magic, don't you? If you build it, they will come; you will leap to #1 in search rankings, and everyone who checks out your blog will want to write about it in theirs. The truth is that that elusive brass ring, "buzz," is usually not magic or an accident, but the result of thoughtful strategy and effective execution. Hear about a variety of ways that you, too, can become an "overnight sensation." BlogHer co-founder Elisa Camahort Page moderates this discussion with some women who have a pretty clear idea on exactly how much work goes into creating the effortless, viral spread of a message:Melissa Anelli is the webmistress behind prominent Harry Potter fan site, The Leaky Cauldron. She has overseen the site's development as the premier source for Potter info, community and fanfic, and as a validated media outlet that gets the same access and treatment from the publisher, author and studio as more traditional outlets (if not better!) Lots of fans have started and maintained sites, but what has allowed this one to become the sensation it is? Content, community, charitable tie-ins...and an absolute passion doesn't hurt. You may know Kathryn Finney as The Budget Fashionista. She has leveraged her "love of fashion and lack of cash" into a book and into features and mentions in over 300 major print publications (New York Times, InStyle, Redbook, Wall Street Journal), and over 50 television segments including multiple appearances on NBC's TODAY Show, Good Morning America, and CNN. Now, that's some buzz! Kerry Miller leads a double-life. By day she is a BusinessWeek reporter, covering small businesses and start-ups...many of them web-based. But she is also the proprietress of PassiveAggressiveNotes.com. A side project that she has grown to a million page views a month by concentrating on content, community...and by getting some well-timed bumps in traffic from influential sources. Kerry believes we all need that devil's advocate who will ask: If you build that, will anyone really want to come?
0 Views
22:51:27 04/09/08
You Can't Manufacture Buzz Or Can You? Part 3
[LESS INFO] 0 VIEWS | ADDED 22:51:27 04/09/08
Admit it: You work with people who think social media is like magic, don't you? If you build it, they will come; you will leap to #1 in search rankings, and everyone who checks out your blog will want to write about it in theirs. The truth is that that elusive brass ring, "buzz," is usually not magic or an accident, but the result of thoughtful strategy and effective execution. Hear about a variety of ways that you, too, can become an "overnight sensation." BlogHer co-founder Elisa Camahort Page moderates this discussion with some women who have a pretty clear idea on exactly how much work goes into creating the effortless, viral spread of a message:Melissa Anelli is the webmistress behind prominent Harry Potter fan site, The Leaky Cauldron. She has overseen the site's development as the premier source for Potter info, community and fanfic, and as a validated media outlet that gets the same access and treatment from the publisher, author and studio as more traditional outlets (if not better!) Lots of fans have started and maintained sites, but what has allowed this one to become the sensation it is? Content, community, charitable tie-ins...and an absolute passion doesn't hurt. You may know Kathryn Finney as The Budget Fashionista. She has leveraged her "love of fashion and lack of cash" into a book and into features and mentions in over 300 major print publications (New York Times, InStyle, Redbook, Wall Street Journal), and over 50 television segments including multiple appearances on NBC's TODAY Show, Good Morning America, and CNN. Now, that's some buzz! Kerry Miller leads a double-life. By day she is a BusinessWeek reporter, covering small businesses and start-ups...many of them web-based. But she is also the proprietress of PassiveAggressiveNotes.com. A side project that she has grown to a million page views a month by concentrating on content, community...and by getting some well-timed bumps in traffic from influential sources. Kerry believes we all need that devil's advocate who will ask: If you build that, will anyone really want to come?
0 Views
22:44:39 04/09/08
You Can't Manufacture Buzz Or Can You? Part 2
[LESS INFO] 0 VIEWS | ADDED 22:44:39 04/09/08
Admit it: You work with people who think social media is like magic, don't you? If you build it, they will come; you will leap to #1 in search rankings, and everyone who checks out your blog will want to write about it in theirs. The truth is that that elusive brass ring, "buzz," is usually not magic or an accident, but the result of thoughtful strategy and effective execution. Hear about a variety of ways that you, too, can become an "overnight sensation." BlogHer co-founder Elisa Camahort Page moderates this discussion with some women who have a pretty clear idea on exactly how much work goes into creating the effortless, viral spread of a message:Melissa Anelli is the webmistress behind prominent Harry Potter fan site, The Leaky Cauldron. She has overseen the site's development as the premier source for Potter info, community and fanfic, and as a validated media outlet that gets the same access and treatment from the publisher, author and studio as more traditional outlets (if not better!) Lots of fans have started and maintained sites, but what has allowed this one to become the sensation it is? Content, community, charitable tie-ins...and an absolute passion doesn't hurt. You may know Kathryn Finney as The Budget Fashionista. She has leveraged her "love of fashion and lack of cash" into a book and into features and mentions in over 300 major print publications (New York Times, InStyle, Redbook, Wall Street Journal), and over 50 television segments including multiple appearances on NBC's TODAY Show, Good Morning America, and CNN. Now, that's some buzz! Kerry Miller leads a double-life. By day she is a BusinessWeek reporter, covering small businesses and start-ups...many of them web-based. But she is also the proprietress of PassiveAggressiveNotes.com. A side project that she has grown to a million page views a month by concentrating on content, community...and by getting some well-timed bumps in traffic from influential sources. Kerry believes we all need that devil's advocate who will ask: If you build that, will anyone really want to come?
