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22:48:12 11/11/11
Marketing Update:Social Objects & Marketing with @GapingVoid
[LESS INFO] 0 VIEWS | ADDED 22:48:12 11/11/11
Episode #174 - November 11th, 2011 Intro How to interact on Twtter: Include #HubSpotTV in your tweet! On the show today is Mike Volpe (@mvolpe), Karen Rubin (@KarenRubin) and special guest Hugh MacLeod (@gapingvoid) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday Special Guest: Hugh MacLeod Your Twitter bio says you are a "Cartoonist, bestselling author and marketing apostate." I had to go look up apostate and it's defined as "a person who abandons his religion, party, or cause." So have you abandoned marketing? Tell us about social objects? what is a social object and how do they relate to social networks? How should marketers think about social objects? Marketing Automation: Doing It Right http://www.hubspot.com/marketing-automation-examples/bid/28757/Great-Marketing-Automation-Ontolo-s-New-Version-Announcement I've been doing a poor job of giving you what you really, truly need as a link builder. For some reason, I thought I knew what you wanted better than you did. Because of that, we've built some of the most complex link building tools in the industry. In this letter (reprinted in part uncensored with their permission), the CEO of Ontolo, Ben Wills, apologizes for having led their product in a bad direction over their last version and explains the thought process and decisions that spurred the newest version of their product, which they are releasing next week. Ben ends the letter with a note that he will be sending a follow-up email with more product specific information on Friday morning to follow up, and thanks the community for being involved. The email never directly asks for anything except the reader's forgiveness for being subjected to sub-par software. They used this letter in other channels besides email, by publishing it on their blog and social media accounts as well. Ben sets clear expectations for his follow-up - After sending this message on Wednesday, he notes that you'll receive another email on Friday with more information about the next version of their product. On Friday morning when the next email went out, the people who received it were excited to do so: Ontolo had built up some suspense and excitement for the next version of their software. Imagine if your leads were actually EXCITED to receive their next piece of email marketing from you. Marketing Takeaway: You don't have to kill kittens when you automate your marketing efforts. Headlines Vsnap Celebrate our Vetrans http://vthankyou.com/ http://www.bostonglobe.com/business/2011/10/30/south-boston-start-arranges-social-media-tribute-veterans/5aexQZLtAAcAkTnOsglb0N/story.html Vsnap allows users to exchange brief video messages and attachments. The company, which is planning to launch a beta site in mid-November, is hoping to take advantage of the increasing capability of smartphones and computers to record and send video easily. started brainstorming about how it could be used to pay tribute to American veterans on Veterans Day, Nov. 11 and came up with the Vthankyou Each video message posted on the group’s Twitter and Facebook sites will unlock a $1 donation to the Wounded Warrior Project, a nonprofit organization that creates programs to help injured members of the military. Seen an increase from 10-100 impressions up to 500 impressions per post on Facebook. Having trouble measuring Twitter, since not everyone uses the hashtag, however impressions have have ranged from 6,000 towards the beginning of the campaign last week to 57,000 over the past couple days or so. Vsnap.com is seeing about 54% new visitors 46% returning with an average site time 5+ minutes. Coverage in the Globe, Boston Magazine, BostInno as well as others. Marketing Takeaway: Create unique social objects FTW! Google+ Launches Business Pages http://blog.hubspot.com/blog/tabid/6307/bid/28618/Google-Finally-Launches-Business-Pages.aspx Google+ Pages have a similar look and feel to Facebook Pages, allowing businesses to leverage the social network to connect with their audience, spread their messages, promote their content, and generate leads. http://blog.hubspot.com/blog/tabid/6307/bid/28624/How-to-Create-a-Google-Business-Page-in-5-Simple-Steps.aspx With a network of more than 40 million members, Google+ is indeed deserving of your marketing attention, so smart marketers should set up their Google+ Pages as soon as possible. Avoid creating your business page through just any old account, such as a personal gmail account. Instead, choose a gmail account that is accessible to multiple members of your marketing team (e.g. companymarketingteam@gmail.com), and use that account to create your page. Promoting a blank page isn't a great way to convince people that your Page is valuable enough to add to their Circles. So invest some time into optimizing your page and sharing a few links to valuable content before you start promoting it to the masses. Marketing Takeaway: Haven't set up your Google+ Business page? What are you waiting for?!?! Google Launches Think Insights for Marketers http://www.marketingpilgrim.com/2011/11/googles-think-insights-gives-marketers-plenty-to-think-about.html As if there wasn’t enough data flying around these days now Google has opened up a veritable information maniac’s fantasy land with their just out of beta Think Insights offering. Some things you can find on Think Insights Based on search history, consumer demand for pretzels peaks in what month of the year? How much (in $) does search add to the world’s GDP? In 2011, what percent of people dreamed and brainstormed about their next vacation? What percent of the daily queries on Google.com have never been seen before? A mobile example, 85% of mobile devices will be web enabled by next year. Mobile search has grown 4x in the past year. 1 in 3 mobile searches have local intent. 30% of restaurant searches are from mobile devices. Followed by related studies, articles, tools, videos & infographics Marketing Takeaway: Find interesting data and share it with everyone! Marketing Tip of the Week
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12:36:32 05/07/10
Defending Municipal Court & Traffic Court Tickets
[LESS INFO] 0 VIEWS | ADDED 12:36:32 05/07/10
WINNING TRAFFIC TICKETS BY KENNETH A. VERCAMMEN Too often lawyers throw up their hands when a client presents a ticket involving Driving While Suspended, DWI or Reckless Driving. While defense of traffic ticket charges involving serious motor vehicle charges may become an involved process requiring commitment and persistence, there are a number of viable defenses and arguments that can achieve a successful result. www.njlaws.com KENNETH VERCAMMEN & ASSOCIATES, PC ATTORNEY AT LAW 2053 Woodbridge Ave. Edison, NJ 08817 (Phone) 732-572-0500 (Fax) 732-572-0030 website: www.njlaws.com 1. The In-Office Interview at the Law Office We advise potential clients to bring in a copy of the complaint, all their papers in connection with their case, accident report, and any documents they received from the Motor Vehicle Commissions. Often times I will instruct them to write a confidential narrative if it is a case that is fact- specific or involves a great deal of detail, such as an DWI case. When the client is first in the office, we have them fill out the Confidential New Municipal Court Interview Form. We obtain background information such as their name, address, the offenses charged, date of the persons arrest, other witnesses, statements given to them by the police, their occupation and information regarding prior motor vehicle convictions. Our interview sheet also asks if there is anything else important, such as a medical condition that affects their case. This form will also let us know whether or not the client will follow instructions and cooperate with us. After reviewing the summons and the interview sheet, I ask a series of questions of the client. We request the client wait until the end of the interview before explaining their side of the story. We also ask them if there is anything else of importance in connection with the case that we should know. 2. Retaining the Attorney Rule 1:11-2 of the Rules of Professional Conduct indicate a retainer letter or written statement of fees is required for new clients. I also provide all my clients with written information explaining how to appear in court, information on surcharges, information on points, and information regarding substance abuse treatment, if applicable. Once we receive our retainer (are paid), we begin work right away. Usually while the client is still in the office, we prepare a discovery letter on the computer to the prosecutor/district attorney and court and hand a copy to the client. We occasionally call the court to advise them that we will be handling the case and to inquire who handles discovery. We check the Lawyers Diary to determine who are the judges and prosecutor/district attorneys for the county or town. It is important to learn about the judge and the prosecutor. We require a great deal of cooperation from our clients in an effort to help keep their costs reasonable. We require our clients to take photographs of accident sites and prepare diagrams and provide us with the names, addresses, and telephone numbers of witnesses. I recommend that my clients provide me with a list of between 10 to 15 reasons why they should not go to jail and why court should impose the minimum license suspension. We recommend they obtain a Motor Vehicle Abstract. This provides us with information for mitigation of penalties and also provides information to be considered by the judge in sentencing. 3. Post Interview Work We also make a Motion to Suppress where there is a question regarding the validity of a stop or search. Any other Motions to Dismiss should be made in writing such as statue of limitations or lack of jurisdiction. Oftentimes in cases that deal with just one disputed issue such as the admissibility of a blood test result in alcohol or drugs, we can make a Motion in Limine or suggest a pre-trial conference. It is often a good idea to try to know how the judge will decide in order to save us a three-hour trial on a complicated case. If the court rules against us in the Motion in Limine we can enter a guilty plea contingent upon reserving your right to appeal on that one issue. 4. Discovery Phase Oftentimes we do not receive all of the discovery that we request. We send a letter to the prosecutor requesting additional discovery and request that the discovery be provided within 10 days. If we do not receive the discovery with 10 days then we prepare a Motion to Compel Discovery. In the case involving essential witnesses, we occasionally write to the witnesses and ask them to call us so that we can find out what really happened. If possible I have a law clerk call up after we send the initial letter. The attorney cannot testify if the witness provides an inconsistent statement but our law clerks can testify. I sometimes speak to friendly witnesses myself later to make a decision to determine whether or not the witnesses are credible. Upon receiving discovery, we forward a photocopy of all discovery to our client. We then discuss with the client whether or not they have a reasonable prospect of winning. In drunk driving cases we review the videotape with the client prior to the trial date and sometimes make arrangements to retain an expert. 5. Preparing for Court If it is a DWI blood case, we should make an objection to the entry of the lab certificate as evidence at trial. We are also under a responsibility to provide any reciprocal discovery to the prosecutor. Occasionally, in a court where there is only one prosecutor you should call the criminal court prosecutor ahead of time to see if a matter can be worked out or plea bargained. Some prosecutors in lower courts work part time and are not compensated for the many telephone calls they get in their offices. If we discover a favorable case, we make a copy for the judge, prosecutor, and client. Never assume the part time prosecutor or judge is familiar with all the laws. We can prepare a Subpoena ad Testficandum for witnesses to testify and Subpoena Duces Tecum for witnesses to bring documents. We have our clients hand deliver the Subpoenas and write out their own check for the subpoena fees. It is better to be over-prepared than under-prepared. Over the years I have made it a practice to build up files on particular legal subjects with complete case law. I now have files for drunk driving, driving while suspended, drugs in motor vehicle, and careless driving. When we receive the hearing notice we send a follow up reminder to the client to be on time, bring all papers and call 24 hours ahead to confirm the case is still on the calendar. The client should be prepared and look neat. The Grateful Dead and Budweiser T-Shirts should be replaced with something that looks presentable. They should have their pregnant wives sitting next to them. Preparation is the key to winning cases or convincing the prosecutor of exceptional defenses. Upon arrival at court, we will attempt to ascertain if the police officer is available. Sometimes the police officer is on vacation, retired, or suspended. This may assist your ability to work out a satisfactory arrangement. There is no prohibition against speaking with States witnesses in a non-threatening way. Outside of the courtroom, I usually call out the name of the non-law enforcement States witnesses to determine what their version of the facts are. If we have an excellent trial issue but believe the judge is going to rule against us, we bring an appeal notice and file it with the Court on the Record. I keep in my car blank forms for Order to Compel Discovery, Order Mark Try or Dismiss, Order to be Relieved, and an Appeal Notice. 6. Plea to a Lesser Defense If the client is going to enter a guilty plea to an offense, it is important they understand what the offense is and put a factual basis on the record. The Judge will be angry if a person is pleading guilty to a drunk driving case and the judge asked them what he had to drink, the person insists he only had one beer. The judge will send us back to our seat and must refuse to take the guilty plea unless an adequate factual basis is put on the record. Having previously obtained for my clients their favorable background, I usually put on the record reasons why the judge should give them the minimum penalties. Letters of reference and character reference letters are helpful in cases where the judge has wide discretion in his sentencing. After the client pleads guilty, it is a good idea to also ask the client on the record if he has any questions of myself or of the court. 7. Conclusion Whether or not we have a trial or there is a plea to reduce the charge, I wish to walk out knowing I did the best you could for the client. Even if I lose, I want to have been such an articulate advocate that the client walks out saying my attorney is great but the judge is wrong. We try to be innovative and prepare new arguments. We handle a substantial amount of traffic court and personal injury cases and have put case law and certain legal defenses on our website: www.NJLaws.com. About the Author: Kenneth A. Vercammen is an Edison, Middlesex County trial attorney who has published 125 articles in national and New Jersey publications on criminal court and litigation topics. Kenneth A. Vercammen is an Edison, Middlesex County, NJ trial attorney who has published125 articles in national and New Jersey publications on business and litigation topics. He often lectures to trial lawyers of the American Bar Association, New Jersey State Bar Association and Middlesex County Bar Association. He is a highly regarded lecturer on litigation issues for the American Bar Association, ICLE, New Jersey State Bar Association and Middlesex County Bar Association. His articles have been published by New Jersey Law Journal, ABA Law Practice Management Magazine, and New Jersey Lawyer. He is the Editor in Chief of the New Jersey Municipal Court Law Review. Mr. Vercammen is a recipient of the NJSBA- YLD Service to the Bar Award. He has served as a Special Acting Prosecutor in nine different cities and towns in New Jersey and also successfully handled over One thousand Municipal Court and Superior Court matters in the past 12 years. In his private practice, he has devoted a substantial portion of his professional time to the preparation and trial of litigated matters. He has appeared in Courts throughout New Jersey several times each week on Criminal personal injury matters, Municipal Court trials, and contested Probate hearings. He serves as the Editor of the popular legal website
