Harvard Business Video

Po Bronson is the author of two acclaimed novels, a book of short stories and four best-selling non-fiction books. Bronson's work is extremely varied. Not only has he written about Silicon Valley both in non-fiction and fiction, but he has also authored best selling analyses of family and, with Ashley Merryman of education and bringing up children. Now Bronson is writing about creativity itself. In a Newsweek July cover story last month Bronson and his co-author Merryman write about the crisis of creativity now affecting the American educational system. According to Bronson, the results of creativity tests for American kids has been falling since 1990 – a particularly worrying statistic for American business given that these test scores have been rising over the past twenty years in most other industrialized countries around the world. As Bronson told me when we met in San Francisco late last month, this creativity crisis may be the single most important issue facing the future of American business.Po Bronson is the author of two acclaimed novels, a book of short stories and four best-selling non-fiction books. Bronson's work is extremely varied. Not only has he written about Silicon Valley both in non-fiction and fiction, but he has also authored best selling analyses of family and, with Ashley Merryman of education and bringing up children.