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Smarter Marketing: ...
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23:05:30 07/17/12

Smarter Marketing: Listening Instead of Broadcasting At the IBM CMO CIO Leadership Exchange in New York, Plantronics CMO Marilyn Mersereau and Senior Manager of ...

Smarter Marketing: Listening Instead of Broadcasting

Added 07/17/12
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Smarter Marketing: Listening Instead of Broadcasting

[LESS INFO] 2 VIEWS | ADDED 23:05:30 07/17/12
Smarter Marketing: Listening Instead of Broadcasting At the IBM CMO CIO Leadership Exchange in New York, Plantronics CMO Marilyn Mersereau and Senior Manager of Information Technology Kimberlee Day discussed th... From: IBM Views: 969 2 ratings Time: 01:01 More in Science & Technology

Smarter Marketing: ...
3 Views
14:06:47 07/17/12

Smarter Marketing: Maintaining Customer Relationships At the IBM CMO CIO Leadership Exchange in New York, John Kennedy, IBM's Vice President, Corporate Marketing...

Smarter Marketing: Maintaining Customer Relationships

Added 07/17/12
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Smarter Marketing: Maintaining Customer Relationships

[LESS INFO] 3 VIEWS | ADDED 14:06:47 07/17/12
Smarter Marketing: Maintaining Customer Relationships At the IBM CMO CIO Leadership Exchange in New York, John Kennedy, IBM's Vice President, Corporate Marketing, talks about customer relationships and the impor... From: IBM Views: 1994 4 ratings Time: 01:34 More in Science & Technology

Smarter Marketing: ...
6 Views
23:43:26 07/16/12

Smarter Marketing: Listening to Negative Feedback At the IBM CMO CIO Leadership Exchange in New York, founder of Travelocity.com, and chairman of Kayak.com, Terr...

Smarter Marketing: Listening to Negative Feedback

Added 07/16/12
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Smarter Marketing: Listening to Negative Feedback

[LESS INFO] 6 VIEWS | ADDED 23:43:26 07/16/12
Smarter Marketing: Listening to Negative Feedback At the IBM CMO CIO Leadership Exchange in New York, founder of Travelocity.com, and chairman of Kayak.com, Terry Jones talked about the importance of listeni... From: IBM Views: 1953 17 ratings Time: 01:14 More in Science & Technology

Smarter Marketing: ...
10 Views
23:31:36 07/16/12

Smarter Marketing: Taking a Customer Centric View At the IBM CMO CIO Leadership Exchange in New York, National Geographic Society's CMO Amy Maniatis and Chief Te...

Smarter Marketing: Taking a Customer Centric View

Added 07/16/12
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Smarter Marketing: Taking a Customer Centric View

[LESS INFO] 10 VIEWS | ADDED 23:31:36 07/16/12
Smarter Marketing: Taking a Customer Centric View At the IBM CMO CIO Leadership Exchange in New York, National Geographic Society's CMO Amy Maniatis and Chief Technology Officer Stavros Hilaris talked about ... From: IBM Views: 5038 9 ratings Time: 01:20 More in Science & Technology

Smarter Marketing: ...
1 Views
23:16:09 07/16/12

Smarter Marketing: Letting Customers Have Control At the IBM CMO CIO Leadership Exchange in New York, IBM's Global Leader, Smarter Commerce, Paul Papas spoke abo...

Smarter Marketing: Letting Customers Have Control

Added 07/16/12
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Smarter Marketing: Letting Customers Have Control

[LESS INFO] 1 VIEWS | ADDED 23:16:09 07/16/12
Smarter Marketing: Letting Customers Have Control At the IBM CMO CIO Leadership Exchange in New York, IBM's Global Leader, Smarter Commerce, Paul Papas spoke about how brands today are controlled by their cu... From: IBM Views: 1720 7 ratings Time: 01:05 More in Science & Technology

Smarter Marketing: ...
0 Views
22:18:27 07/16/12

Smarter Marketing: The Customer is King At the IBM CMO CIO Leadership Exchange in New York, a group of CMOs, CIOs, and IBM experts talked about whether or not "t...

Smarter Marketing: The Customer is King

Added 07/16/12
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Smarter Marketing: The Customer is King

[LESS INFO] 0 VIEWS | ADDED 22:18:27 07/16/12
Smarter Marketing: The Customer is King At the IBM CMO CIO Leadership Exchange in New York, a group of CMOs, CIOs, and IBM experts talked about whether or not "the customer is always right" is stil... From: IBM Views: 589106 369 ratings Time: 00:51 More in Pets & Animals

Smarter Marketing: ...
2 Views
22:09:35 07/16/12

Smarter Marketing: Who Controls A Brand? At the IBM CMO CIO Leadership Exchange in New York, a group of CMOs, CIOs, and IBM experts discussed how much control cu...

Smarter Marketing: Who Controls A Brand?

Added 07/16/12
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Smarter Marketing: Who Controls A Brand?

[LESS INFO] 2 VIEWS | ADDED 22:09:35 07/16/12
Smarter Marketing: Who Controls A Brand? At the IBM CMO CIO Leadership Exchange in New York, a group of CMOs, CIOs, and IBM experts discussed how much control customers have over brands. To learn mo... From: IBM Views: 12032 19 ratings Time: 01:38 More in Science & Technology

The Future of Marke...
12 Views
21:54:33 07/16/12

The Future of Marketing: CMO + CIO Leadership Exchange In June 2012, IBM brought together leading CMOs and CIOs to discuss their ideas about how marketing and te...

The Future of Marketing: CMO + CIO Leadership Exchange

Added 07/16/12
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The Future of Marketing: CMO + CIO Leadership Exchange

[LESS INFO] 12 VIEWS | ADDED 21:54:33 07/16/12
The Future of Marketing: CMO + CIO Leadership Exchange In June 2012, IBM brought together leading CMOs and CIOs to discuss their ideas about how marketing and technology can come together to make both stronger. L... From: IBM Views: 53010 68 ratings Time: 03:53 More in Science & Technology

Building Smarter Ci...
5 Views
21:32:51 07/10/12

Building Smarter Cities video documentary Just like businesses, cities compete in a global marketplace. By leveraging technology, they can use information to eng...

Building Smarter Cities video documentary

Added 07/10/12
5 Views

Building Smarter Cities video documentary

[LESS INFO] 5 VIEWS | ADDED 21:32:51 07/10/12
Building Smarter Cities video documentary Just like businesses, cities compete in a global marketplace. By leveraging technology, they can use information to engage their communities, deliver better ... From: IBM Views: 3799 35 ratings Time: 02:30 More in Science & Technology

Integration Pattern...
12 Views
20:27:01 06/28/12

Integration Patterns - IBM Expert Integrated Systems Integration patterns are the key to expert integrated systems. The hardware systems integrate with software ...

Integration Patterns - IBM Expert Integrated Systems

Added 06/28/12
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Integration Patterns - IBM Expert Integrated Systems

[LESS INFO] 12 VIEWS | ADDED 20:27:01 06/28/12
Integration Patterns - IBM Expert Integrated Systems Integration patterns are the key to expert integrated systems. The hardware systems integrate with software layers and use patterns that learn over time. From: IBM Views: 435 5 ratings Time: 02:47 More in Science & Technology

Integrated Systems ...
1 Views
20:10:48 06/28/12

Integrated Systems Deployment - IBM Expert Integrated Systems IT application downtime and system deployment delays are huge costs for businesses. Expert integrat...

Integrated Systems Deployment - IBM Expert Integrated Systems

Added 06/28/12
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Integrated Systems Deployment - IBM Expert Integrated Systems

[LESS INFO] 1 VIEWS | ADDED 20:10:48 06/28/12
Integrated Systems Deployment - IBM Expert Integrated Systems IT application downtime and system deployment delays are huge costs for businesses. Expert integrated systems help save money and save time in the IT deploym... From: IBM Views: 656 3 ratings Time: 02:33 More in Science & Technology

Converged Coherent ...
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19:55:18 06/28/12

Converged Coherent Systems - IBM Expert Integrated Systems Converged systems plus more. Expert integrated systems are coherent systems made up of a converged inf...

Converged Coherent Systems - IBM Expert Integrated Systems

Added 06/28/12
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Converged Coherent Systems - IBM Expert Integrated Systems

[LESS INFO] 0 VIEWS | ADDED 19:55:18 06/28/12
Converged Coherent Systems - IBM Expert Integrated Systems Converged systems plus more. Expert integrated systems are coherent systems made up of a converged infrastructure and software intelligence combined. From: IBM Views: 419 6 ratings Time: 01:40 More in Science & Technology

Rethink IT - IBM Ex...
1 Views
19:40:28 06/28/12

Rethink IT - IBM Expert Integrated Systems IT roles are changing. Rethink IT with expert integrated systems where IT managers become the experts in the business....

Rethink IT - IBM Expert Integrated Systems

Added 06/28/12
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Rethink IT - IBM Expert Integrated Systems

[LESS INFO] 1 VIEWS | ADDED 19:40:28 06/28/12
Rethink IT - IBM Expert Integrated Systems IT roles are changing. Rethink IT with expert integrated systems where IT managers become the experts in the business. From: IBM Views: 1206 10 ratings Time: 04:03 More in Science & Technology

Smarter Marketing: ...
11 Views
18:35:23 06/06/12

Smarter Marketing: Meet your customer Marketers can now use data to shape everything from how brands interact with customers to the products and services they of...

Smarter Marketing: Meet your customer

Added 06/06/12
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Smarter Marketing: Meet your customer

[LESS INFO] 11 VIEWS | ADDED 18:35:23 06/06/12
Smarter Marketing: Meet your customer Marketers can now use data to shape everything from how brands interact with customers to the products and services they offer to the structure and culture of the company itself. By radically rethinking their profession, marketers today are able to understand customers as individuals, use predictive tools to get ahead of demand and design truly social businesses. Meet the challenges of the new marketing landscape. Learn more at ibm.com/smartermarketing From: IBM Views: 8387 54 ratings Time: 01:41 More in Science & Technology

Smarter Marketing: ...
17 Views
18:35:10 06/06/12

Smarter Marketing: Know your customer Today, the vast amount of data that customers are generating lets marketers understand customers not just as segments or ta...

Smarter Marketing: Know your customer

Added 06/06/12
17 Views

Smarter Marketing: Know your customer

[LESS INFO] 17 VIEWS | ADDED 18:35:10 06/06/12
Smarter Marketing: Know your customer Today, the vast amount of data that customers are generating lets marketers understand customers not just as segments or targets, but as actual individuals. Understand individual customer needs. Learn more at www.ibm.com From: IBM Views: 7038 45 ratings Time: 01:32 More in Science & Technology

Smarter Marketing: ...
11 Views
18:34:57 06/06/12

Smarter Marketing: Connect with your customer Predictive analytics brings science to the art of customer value & engagement, helping create a seamless experience...

Smarter Marketing: Connect with your customer

Added 06/06/12
11 Views

Smarter Marketing: Connect with your customer

[LESS INFO] 11 VIEWS | ADDED 18:34:57 06/06/12
Smarter Marketing: Connect with your customer Predictive analytics brings science to the art of customer value & engagement, helping create a seamless experience that can give customers what they want, when they want it. Learn more at www.ibm.com From: IBM Views: 4832 34 ratings Time: 01:15 More in Science & Technology

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Smarter Marketing: Listening Instead of Broadca...

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Smarter Marketing: Listening Instead of Broadcasting
07/17/12

Smarter Marketing: Listening Instead of Broadcasting At the IBM CMO CIO Leadership Exchange in New York, Plantronics CMO Marilyn Mersereau and Senior Manager of Information Technology Kimberlee Day discussed th... From: IBM Views: 969 2 ratings Time: 01:01 More in Science & Technology

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