[LESS INFO] 26 VIEWS | ADDED 18:00:49 09/21/12
Unilever VP of Global Media Innovation Babs Rangaiah
The Internet has transformed - from a consumer behavior standpoint - everything that consumers do, says Unilever's Babs Rangaiah. From how they read magazines, news papers and books; how they listen to music; and how they watch video. And these behaviors are global and mainstream. The implications for marketers are great. Unilver, says Rangaiah, is trying to re-imagine marketing both online and through social media channels. From: salesforce Views: 229 3 ratings Time: 06:22 More in Science & Technology