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Local Knowledge By Local Na8ion Com
Local Na8ion features how-to information and guides on free or low-cost methods of marketing your small business to local customers. We c...Video Episodes:
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02:39:26 03/23/10
An Easy Way To Build Google Rankings
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The problem: You're on page 10 of Google search results for your city & keyword combination. Solution: You need more links pointing to your website from other sites around the web. They're called backlinks. How to get there: Using Yahoo!'s free Site Explorer utility you can find out the most valuable backlinks your competitors are using and then get them for your own site. With some elbow grease and consistent effort you can still turn this old SEO tactic into a page 1 Google ranking.
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21:35:25 03/11/10
Get On Page One Of Google With J Query
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jQuery is the holy grail of web design and search engine optimization.
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19:06:26 02/24/10
Think Global Market Local | Episode 23 Local Knowledge
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For those of you who have products or services that can be sold anywhere the Internet has opened up new revenue and growth opportunities to small business that never existed before. But just because you can get business from anywhere doesn't mean that your marketing effort should be similarly broad. While I encourage you to think globally when it comes to your ideas and marketing differentiation I would strongly suggest that you act locally when it comes time for targeting your message and advertising. The money you can make from competing aggressively in your local market can fuel your ambition to expand regionally or nationally. In the mean time you'll spend MUCH less time on your internet marketing, see results faster and things like social media outreach and search engine optimization are childs-play at a local level as compared to similar national/global efforts.
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12:48:17 09/16/09
How To Edit Photos For Your Website Using Picnik | Local Knowledge Episode 22
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Need to prepare your photos or images for your website? You bet you do! Episode 22 of Local Knowledge shows you how to edit the dimensions (pixel size) of your photo/image, crop your photo and also reduce the file size of your photo so your website loads faster. You can use common photo editing software that comes with your camera or computer to do this but these programs often lack the ability to change file size, a critical component of web images. Not only that, PC and Mac software is often overly complex due to its myriad functionality. One free solution to this problem is to use Picnik.com (not affiliated in any way with Local Knowledge). Picnik.com is easy to use and their free version gives you the ability to quickly change your photo/image dimensions, crop, and reduce file size. Watch our how-to video in HD to learn how. - JulianJulian Seery Gudeeditor Local KnowledgeLOCALNa8ion.com
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17:39:19 08/13/09
What Every Small Business Should Know About Word Press Episode 21 Part Ii Ib
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Today's Local Knowledge video tutorial is a two-parter (this is part 2 of 2) so be sure to catch the first half by watching here.This lesson shows you how to add a new blog post to your WordPress small business website while also optimizing your post for search engine optimization. You'll love this informaiton if you're a small business owner who wants to generate more sales leads from search engines like Google. To accomplish this, you'll want to pair frequent website updates with our search-engine savvy blog post formatting tips. Julian Seery Gudeeditor, LOCAL Na8ionwww.localna8ion.com
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17:43:53 08/12/09
What Every Small Business Should Know About Word Press Episode 21 Part Ii Ia
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Today's Local Knowledge video tutorial is a two-parter so be sure to catch the second half by watching the next video as well. This lesson shows you how to add a new blog post to your WordPress small business website while also optimizing your post for search engine optimization. If you want to connect with more customers on search engines to generate more leads you'll want to pair frequent website updates with our search-engine savvy formatting tips. Julian Seery Gudeeditor, LOCAL Na8ionwww.localna8ion.com
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20:42:03 07/17/09
Part Ii What Every Small Business Should Know About Word Press
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Episode 20 continues our Local Knowledge video series on basic skills you’ll need in order to run your small business Website using WordPress.Our lesson today kicks off with some background on how your normal website (the frontend of your website) relates with the WordPress Dashboard (the backend of WordPress) and concludes by hightlighting the most often used parts of WordPress. Our examples even give you a sneak peak of editing and adding a blog post and page - something we will cover in greater depth in our next video lessons. This lesson assumes you have a working WordPress installation and that you have logged in.You may want to check out these related:How to log in to WordPress (Part 1 of this video lesson series)Update your website for more sales leadsA Website that generates sales leadsWe Recommend WordPress for Small Business
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13:01:21 07/15/09
What Every Small Business Should Know About Word Press | Local Knowledge Episode 19
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In this session and video lesson I talk about using WordPress to power a typical small business website. I conclude the session with a lesson on how to login to WordPress. Future lessons will cover the main activities a small business owner would have when keeping their own WordPress website up-to-date, such as editing pages and putting up new website posts about their business. Stay tuned to LOCAL Knowledge for more video lessons on WordPress and other small business Internet marketing tools and methods...
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03:39:44 06/25/09
Local Knowledge Episode 18 Access Mens Big Change Fast
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In today’s episode of Local Knowledge I talk with viewers about how access to technology for small to medium sized businesses is creating big change fast in local online marketing. I cover easy-to-update websites and low cost online video to how Smartphones like the iPhone 3GS should be in the pockets of businesses like yours right NOW. Access to high quality low cost tools to make websites and online video offer companies with small budgets the chance to participate in marketing that used to just be for those with deep pockets. This is truly the age of The David’s triumphing over the Goliath’s. Here’s the link I mention in my video about the local CBS Television affiliate in Miami who used an iPhone 3GS to shoot, edit and upload his story to his station that broadcast it over the air.
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20:31:39 06/22/09
Keep Your Website Fresh Local Knowledge Episode 17
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Video Summary: If you’re like most small to medium sized businesses you either don’t update your website at all or you don’t update it frequently enough. This hampers your online marketing results in key areas like search engine optimization and building better customer relationships. In this six-minute video I talk about the two primary benefits of updating your website more frequently and then share a golden tip on how to create content for your website more efficiently and consistently.
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20:04:53 03/04/09
Online Reputation Management For Small Business | Episode 16 Local Knowledge
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Episode 16 | Local Knowledge - How-to videos on Local Internet Marketing Tools and MethodsPeople are already talking about your small business online - learn how to monitor and respond to this opportunity and threat.Show Summary | 11:57 Run TimePrimer about Online Reputation ManagementDemo of setting up Google Alerts and BackTypeHow to combat bad reviews on sites like Google Local (Google Maps)In our how-to video today I will give introduce you to online reputation management for small business owners. After we cover some quick basics I show you how to use Google Alerts and BackType.com to scour the Internet for news, comments, reviews, raves and rants about your company, products or services.I'll demonstrate how it only takes 5 minutes to set up a Google Alert or BackType account and start monitoring your reputation. Both Google Alerts and BackType.com are free and easy-to-use. When used in concert together, Google Alerts and Backtype catch and report on what people are saying about you and sends that info to you in a daily email.I'll conclude today's session by reviewing a real world example of how to combat negative reviews on Google Local (Google Maps) that might otherwise scare new customers away from buying from you.Online reputation management gives your small business the opportunity to spot sales leads and market niches you may have been unaware of. Perhaps even more importantly, you'll learn when something's gone wrong with a customer who may not have told you directly that they're dissatisfied with your business but don't shy away from telling the world about their complaint.A major benefit of managing your reputation online is the ability to interject your own voice in these online conversations that can transform bad situations into customer service wins. Best of all, your good work will be rewarded when all your responses are cataloged on the Internet for new and future customers to see. Or, not. You can just stick your head in the sand and hope for the best. :-)Show LinksGoogle AlertsBackType.com | Find, Follow and Share Comments Mashable Article: Top 10 Free Internet Tools for Monitoring your Brand's ReputationJulian, edLocal Internet Marketing for Small Business | LocalNa8ion.comWhere you are is where it's at
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20:23:09 02/26/09
Local Knowledge Episode 15 | Distraction Free Writing Using Word Press
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We could all use less distractions when we're writing updates for our small business web site. After all, the more frequently we write content and publish it on our websites, the better our local search engine rankings will be. Today, there are tools called full screen editors, writing tools that are specifically designed to remove distractions like email and instant messenger notifications from your computer. I use and recommend programs like WriteRoom for the Mac and WriteMonkey for Windows. What many people don't realize is that there is a similar full browser window text editor right inside WordPress that will help you focus on your writing. This episode of Local Knowledge contains an educational screencast that shows you two workflows for using these full screen editors in your writing and publishing on WordPress 2.7. The first method pairs up a dedicated full screen editor like WriteRoom with WordPress. The second method lets you do ALL your work right within WordPress. Both methods work, you decide which is best for you. Remember, local search marketing is free and any tools and tricks we can use to make it easier for us to market our business are powerful tools. You know the saying 'Don't sweat the small stuff....It's all small stuff!' Modifying your workflow using these methods may seem like a small thing (and it is) but it's chock full of positive results. Julian Seery Gude Local Knowledge | Local Internet Marketing for Small Business ed, LocalNa8ion.com | Where you are is where it's at
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21:37:24 11/25/08
Episode 14 You Can Do It All With The Internet
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Local Knowledge Show Notes - Episode 14 Today on Local Knowledge I discuss four main topics, including: Batch your work using time, tools & technologyEdit a Wordpress post or page (see LocalNa8ion.com for full video)Update your site once per month to maintain reader/viewer interest and improve your search engine resultsPromote other content on the web to save your own time when blogging or creating web contentLooking for the link for 100+ Wordpress Video Tutorials? Here's SpeckyBoy.com's post 100+ Wordpress Video Tutorials, from Basic to AdvancedHow to edit Wordpress Posts & Pages Now, here's that videoTutorial by iThemes.com and ScreenTutorial.com on how to edit Wordpress posts and pages. Thanks for watching Local Knowledge, the world's first video podcast dedicated to Local Internet Marketing Julian Seery Gude, ed LocalNa8ion.com Where you are is where it's at
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14:44:10 06/10/08
Episode 13 Where In The World Is Julian
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Today I say "Hi!" to viewers who've been with us for our first 12 episodes and "Hola" to our new YouTube viewers. First, I catch you up on what I've been doing and then...I figured I'd name our show since I'm in it for the long haul:Local Knowledge. The World's First Video Podcast dedicated to Local Internet Marketing. Our next sessions will cover web design.If you haven't seen our previous episodes be sure to check them out on our site at http://www.localna8ion.com/category/b... or subscribe to iTunes at http://phobos.apple.com/WebObjects/MZ...Julian Seery Gudeed, Local Na8ionwww.localna8ion.com
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22:44:16 04/27/08
Episode 12 Win New Customers Using Local Online Newspaper Ads
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The allure of local online newspapersIf you're wondering if an online news site is a good bet for your ad dollars I'm going to save you a lot of money by sharing some money-saving secrets with you. Done the right way an ad on your local newspaper web site can be effective but there are some major pitfalls that you need to know or else you'll get burned - your ad dollars that is.On April 9th, 2008 Borrell Research, a well known firm that collects and sells their research primarily to newspaper companies reported that NEWSPAPER-OWNED WEB SITES EARN MORE REVENUE THAN ALL LOCAL MEDIA COMPANIES COMBINED (capturing 26.9 percent of the market). The underlying message your local newspaper web site hopes you hear in this news is that their web site is the best vehicle to advertise on to attract new local business.I spent five and a half years on the online advertising side of the nation's second largest newspaper publisher where we had over forty online web sites. One of my jobs was to build their online ad operations where we used sophisticated ad targeting software to deliver over a billion ads per month across our network of sites. You really get to know what works and what doesn't work when you're running hundreds of ad campaigns at a time across a diverse set of web sites spanning small towns to major cities.Reach Does your product or service appeal to the majority of your local population? If so, it's hard to beat the broad reach of an online newspaper. You can really blanket a large segment of the population in your market, reach multiple ethnicities, age groups, and other demographics. If you answered no, then stop reading and start researching targeted online marketing methods like e-mail or blog marketing where you can dial up direct response and niche audiences with comparable ease.TargetingAs I mention above, a newspaper web site's real strength lies in its broad reach. The problem with that reach is that it's out of reach of your marketing budget. Even a week long ad campaign on a local news web site that's big enough to demand attention could run you $10,000 or more. The answer to this is to use targeting. Targeted ads do cost more but they're still way more efficient than an untargeted ad and almost always a lot less money in the long run. Using targeting does mean that you're no longer going to reach as BIG of an audience but that's OK - leave that to Circuit City who has the bucks for it. You can still reach a very diverse and large audience, and one that uses the online newspaper for local buying information.First, get rid of all those out-of-towners that can't buy from youLocal Na8ion is all about local online marketing which means that you're likely the type of business that gets all, or the vast majority of your business from people who live or work in your town or city.Newsflash: Local Newspapers aren't as Local as you think!Here's a big secret that is true of local online newspapers: up to 50% of the viewers are from outside the main area served by the paper's web site. Big city newspaper web sites typically have larger out-of-town web readership whereas small towns tend to have less out of town readership (expect 70-80% of your small town paper web site to be local viewers). This means there is a tremendous amount of built-in waste for any ad you run on a local newspaper web site. No sense washing your visiting Uncle's car with your garden hose if he just has to drive home on a dirt road.Think of it this way, if you sell exclusively to people in your town or city only $50 to $80 of every $100 you spend in your local online newspaper advertising will be seen by people who can actually buy your product.Let's talk about specific targeting methods to address thisThe best way to beat these poor odds is to ask your local online newspaper for your ad to be geo-targeted. Geo-targeting banner ads doesn't cost any more than other forms of ad targeting (e.g appearing on just the Real Estate section). Geo-targeting is highly efficient because your ads only get shown to locals that visit your local newspaper site. In this case, less is more! There are two kinds of geo-targeting: IP based geo-targeting and user-registration based geo-targeting. Typically only major web publishers like Yahoo! offer the latter and most newspaper web site will offer you IP based geo-targeting. Ask which version of targeting your local newspaper web site offers and chose user-registration based geo-targeting if it is available as it is more accurate. But don't fret that the more common IP based geo-targeting is less accurate, it's still miles ahead of delivering un-targeted ads to people who won't be interested in them.Here are some other tactics to target your ad or run effective banner ads on your local online newspaper web siteask if your newspaper has any fixed monthly sponsorships where you pay a monthly set dollar amount (e.g. $500 a month). These sponsorships can be a good value in high traffic areas of your local newspaper (even without geo-targeting) if you're looking to reach a big audience. Hint, local news sites get most of their traffic on sports and news. Ask to see a traffic report by section of the online newspaper (e.g. sports, business, travel, news, etc.) to get the specifics.buy a small ROS campaign (run-of-site) to test which areas of your local newspaper site actually perform for your business. Review the click-through rates of each section (the newspaper should give you an ad report free of charge) and then buy a geotargeted banner ad campaign on that section. Better yet, buy a geo-targeted fixed sponsorship where you pay a set monthly amount on that section.See if your local newspaper sells text link ads as they often perform better for direct response ads then banner ads do. Conversely, text ads DON'T work well for branding efforts (no logo or imagery to visually communicate your image, or an emotion that you're trying to tap into). If they sell text links, buy them geo-targeted.Don't worry about designing your banner ad, most newspapers will make your banner ad for your as part of their service.Ask your newspaper rep what e-mail sponsorships they offer. Because newspapers typically have strong trusted brands people don't mind giving them their email address. Better yet, many consumers opt in to receive 'special offers' from newspaper partners (that's you if you buy an email sponsorship). That means you can send out a tailored offer to your market and ride along on the coattails of your local newspaper's brand. Like Martha Stewart says "It's a good thing."If this sounds all together crazy, you'd be mostly right. Online newspaper advertising makes more sense for larger regional companies with bigger ad budgets or national advertisers with a local footprint. As a small business you can do much better with performance based methods of attracting new visitors to your web site like optimizing your site to increase your natural or organic search engine rankings. Buy ads on the major search engines with paid search engine marketing (SEM).If you want a free method to brand your business use blog marketing, it's the best branding tool around and it only costs your business the time you put into it. That can add up to a lot of time but if you're smart you'll read about "The best kept secret for quickly creating new content for your blog and web site." The specific content you put on your blog attracts people with very specific like interests - that's the kind of efficient targeting and branding you want! Just don't forget to put all your location information on your site or you'll get visitors from areas you may not be able to sell too!Lastly, if you have a small town, neighborhood, or community newspaper web site that competes with the 'big' newspaper in town they can occasionally present very good advertising options at substantially reduced rates. Give these a try to test effectiveness with a small ad buy.To comment or read more from Local Nation visit our post "Win new customers using local online Newspaper ads"Julian Seery Gude editor, Local Na8ionWhere you are is where it's at
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17:34:32 04/04/08
Episode 11 Local Search Engine Optimization In Three Easy Steps
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Want to appear towards the top of local search engine rankings on Google and Yahoo! when a buyer searches online in your city for your product or service? Sure you do - it is free search engine marketing after all.Today in Episode 11 on Local Na8ion (run time 9:57) we feature a video lesson on three quick and easy steps to optimize your web site for local search engines. Using non-technical methods, we will demonstrate three ways to hardwire your web site to increase local sales with something called a title tag, and your web site footer (the bottom of your site).Our three Local SEO tips can be implemented on your WordPress site in less than 10 minutes, even if you don't know a lick of HTML.Click to play play_blip_movie_805528(); Want some good tips optimizing your title tag? These recommendations from Google will come in pretty handy.Don't have an easy-to-update WordPress web site and blog? Why on earth not! Well, in the mean time, here's a link to the old not-so-easy way to change the title tag on your web site. You would use the same method to update your footer of your index.html file to put your physical street address in your web site footer.Want to save yourself time and headaches and upgrade to WordPress for less than $100 a yearUpgrade to WordPress today and you'll save yourself a lot of headaches and avoid the technical mumbo jumbo that old web sites require you to learn. WordPress is a tremendous platform to build your local online sales on. Here's how you can get started with Wordpress for less than $100 year.Julian, editor Local Na8ionWhere you are is where it's at
03/23/10