[LESS INFO] 0 VIEWS | ADDED 11:28:56 11/06/07
he BBC sponsors and covers numerous events every year from the large (The Olympics, Glastonbury) to the niche (Radio 1’s One Big Weekend, local sporting matches). Future Media & Technology is looking for new formats that allow for interactivity around events and event-based programming, using mobile devices. These interactions can include telephony and non-telephony based service and may use any technology widely available on mobile phones (though we do not currently use Flash Lite). You may want to use: location-based services, messaging, use of BBC Big Screens, semacodes, small-screen to big-screen interactions (and vice versa), video calling, RFID, wifi hotspots. The interactions should be re-usable so that while you may model and create them around a specific event, the BBC should be able to use them for a variety of events. The interactions should enhance the offering of the event and associated programming, ideally extending reach and appreciation with audience members who are at the event and those watching or listening to it. The interactions may also lengthen or extend the event before and or after the physical event. Strong ideas will also make the audience see the BBC as innovative. BBC mobile services are always provided at the lowest possible cost to the user, so this should be kept in mind when making proposals. Proposals for projects that are solely art installations will not be selected for developments in the Labs.
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