New Media Minute

New media expert Daisy Whitney talks about the trends and news in online video, video blogging and new media.
Business, Technology

Email a friend Publisher Flag as Inappropriate

8.984 Video Episode views

« Previous 1 2 3 4 5 6 7 Next »

Video Episodes:

Online Video Looks ...
1705 Views
08:21:57 11/30/10

Online video tech firm Freewheel has found that the number of ads that run in the middle of online video shows has increased by 8 times since the start of the year...

Online Video Looks Suspiciously Like TV

Added 11/30/10
1705 Views

Online Video Looks Suspiciously Like TV

[LESS INFO] 1705 VIEWS | ADDED 08:21:57 11/30/10
Online video tech firm Freewheel has found that the number of ads that run in the middle of online video shows has increased by 8 times since the start of the year - this is the latest evidence that Internet TV is going to be chock full of commercials, just like regular TV. Also, this week's New Media Minute includes details on why the Digitalsmiths acquisition of Gotuit could potentially power recommendations for the likes of an Amazon or Netflix.

How to Get Your Vid...
568 Views
17:12:12 11/21/10

Want to get more views for your videos? Have you optimized them for search? Knowing how to get your videos found via search can make a big difference in your views...

How to Get Your Videos Found Via Search

Added 11/21/10
568 Views

How to Get Your Videos Found Via Search

[LESS INFO] 568 VIEWS | ADDED 17:12:12 11/21/10
Want to get more views for your videos? Have you optimized them for search? Knowing how to get your videos found via search can make a big difference in your views. But it's something few video producers do. So come learn the tricks of Google video search from Mark Robertson with ReelSEO!

New Media Minute - ...
392 Views
19:25:18 11/16/10

It's the New Media Minute from Napa Valley edition! Get the latest on new online video measurement tools for marketers and agencies, all while watching lush vineya...

New Media Minute - Napa Valley Edition!

Added 11/16/10
392 Views

New Media Minute - Napa Valley Edition!

[LESS INFO] 392 VIEWS | ADDED 19:25:18 11/16/10
It's the New Media Minute from Napa Valley edition! Get the latest on new online video measurement tools for marketers and agencies, all while watching lush vineyards in the afternoon sun as the backdrop. This episode includes the latest news on how brands can benchmark their "share of voice" in branded video, thanks to tools from Visible Measures. And you'll also learn about how a trio of online video networks - BBE, ScanScout, and YuMe - paired up to show how online video ads alone could significantly drive awareness for a new apparel maker.

My book is out! And...
253 Views
15:23:43 11/01/10

My debut novel THE MOCKINGBIRDS is in bookstores today! And Bravo and other brands are doing cool stuff with check-in services! In this week's New Media Minute wit...

My book is out! And the art of the check-in!

Added 11/01/10
253 Views

My book is out! And the art of the check-in!

[LESS INFO] 253 VIEWS | ADDED 15:23:43 11/01/10
My debut novel THE MOCKINGBIRDS is in bookstores today! And Bravo and other brands are doing cool stuff with check-in services! In this week's New Media Minute with Daisy Whitney.

tba
238 Views
02:32:03 10/26/10

tba

Added 10/26/10
238 Views

tba

[LESS INFO] 238 VIEWS | ADDED 02:32:03 10/26/10
tba

How to Get Viewers ...
246 Views
03:56:38 10/19/10

The digital health network HealthiNation has learned that viewers are actually more likely to finish watching an ad all the way if the ad is placed after the conte...

How to Get Viewers to Watch the Ads

Added 10/19/10
246 Views

How to Get Viewers to Watch the Ads

[LESS INFO] 246 VIEWS | ADDED 03:56:38 10/19/10
The digital health network HealthiNation has learned that viewers are actually more likely to finish watching an ad all the way if the ad is placed after the content. Completion rates for HealthiNation ads that run after a video have averaged 60%, twice as high as the industry average, said Raj Amin, the company's CEO. He attributes those numbers to the "qualifying the audience" for the ad first through the content. For more details, check out this week's New Media Minute.

How to Use Real-Tim...
168 Views
21:50:51 10/11/10

Real time data is one of the hottest new areas in the online ad business – brands and marketers want to know how to harness real-time information and interactions ...

How to Use Real-Time Data for Online Ads

Added 10/11/10
168 Views

How to Use Real-Time Data for Online Ads

[LESS INFO] 168 VIEWS | ADDED 21:50:51 10/11/10
Real time data is one of the hottest new areas in the online ad business – brands and marketers want to know how to harness real-time information and interactions with consumers to make decisions on the fly especially as it relates to social media chatter. Ad.ly is the latest company to attempt this and is having some promising results by pairing brands like Toyota, Kia, American Airlines, Microsoft and others with online celebs.

Do you look good on...
228 Views
22:51:29 10/04/10

Is your business or brand accessible on mobile phones? If it’s not it should be because consumers are increasingly accessing information and content on their cell ...

Do you look good on mobile phones?

Added 10/04/10
228 Views

Do you look good on mobile phones?

[LESS INFO] 228 VIEWS | ADDED 22:51:29 10/04/10
Is your business or brand accessible on mobile phones? If it’s not it should be because consumers are increasingly accessing information and content on their cell phones. Google has said about 20 percent of searches on Google.com are NOW related to location, which means we’re searching for things to do, eat, visit etc. when we are out and about and we’re doing that on our mobile phones. And about one-third of all Google searches via the mobile platform are related to the searcher’s local environment.

Online Video Ad Sta...
314 Views
01:03:39 09/28/10

One of the biggest challenges in the online video ad business to date has been a lack of standards for ad formats. That may change though because a far-reaching in...

Online Video Ad Standards

Added 09/28/10
314 Views

Online Video Ad Standards

[LESS INFO] 314 VIEWS | ADDED 01:03:39 09/28/10
One of the biggest challenges in the online video ad business to date has been a lack of standards for ad formats. That may change though because a far-reaching industry coalition called Rising Tide Coop is rolling out one of the first industry-wide ad formats this month. The ad format is ASQ and it could usher in a lot more dollars and brands into online video. Companies such as Publicis, Panache and Visible Measures are behind the effort.

The Future of Media...
237 Views
04:06:56 09/20/10

Media is changing so we might as well get good at it. That's what David Pescovitz, founder of Boing Boing and a thought leader at the Institute for the Future says...

The Future of Media - Yep, All of It!

Added 09/20/10
237 Views

The Future of Media - Yep, All of It!

[LESS INFO] 237 VIEWS | ADDED 04:06:56 09/20/10
Media is changing so we might as well get good at it. That's what David Pescovitz, founder of Boing Boing and a thought leader at the Institute for the Future says. I had a chance to nab an interview with this visionary mind and asked him what we should be afraid of and what we should be embracing when it comes to the future of media. Here's his answer in this week's New Media Minute.

The Hyperlocal Onli...
150 Views
18:47:13 09/13/10

As journalism changes and newspapers undergo seismic shifts, big media companies are setting up local shops, and they’re hoping to win local online ad dollars as a...

The Hyperlocal Online Ad Business

Added 09/13/10
150 Views

The Hyperlocal Online Ad Business

[LESS INFO] 150 VIEWS | ADDED 18:47:13 09/13/10
As journalism changes and newspapers undergo seismic shifts, big media companies are setting up local shops, and they’re hoping to win local online ad dollars as a result. AOL, ESPN, New York Times and NPR are all expanding quickly in the hyperlocal online business. Local online advertising has grown 45% each year for the last five years. Here's a look at the opportunities and pitfalls.

New Tools for Onlin...
189 Views
05:31:08 08/31/10

Everyone from TV networks to indie web producers want to know how to get more viewers for their videos, because more viewers in turn means more advertisers. Keep a...

New Tools for Online Video Advertisers

Added 08/31/10
189 Views

New Tools for Online Video Advertisers

[LESS INFO] 189 VIEWS | ADDED 05:31:08 08/31/10
Everyone from TV networks to indie web producers want to know how to get more viewers for their videos, because more viewers in turn means more advertisers. Keep an eye then on some of the new tools from online video tech firms Taboola and Adap.TV and the work they're doing. For more details, check out Daisy Whitney in this week's New Media Minute.

Purple Hair, Cell P...
246 Views
16:11:30 08/24/10

As publishers continue to wrap their arms around digital books and as high-profile authors like Seth Godin announce their departure from traditional publishing, th...

Purple Hair, Cell Phone Novels, and YouTube for Writing

Added 08/24/10
246 Views

Purple Hair, Cell Phone Novels, and YouTube for Writing

[LESS INFO] 246 VIEWS | ADDED 16:11:30 08/24/10
As publishers continue to wrap their arms around digital books and as high-profile authors like Seth Godin announce their departure from traditional publishing, the book business is quickly experimenting with new media platforms. So keep an eye on an intriguing new company launching officially this fall called Figment Fiction, that marries social networking, community and both user-generated and professional writing. It’s an offshoot of the cell phone novel writing that’s become popular in Japan and is attracting some heavyweights in the publishing business, such as Chronicle Books, PGW and Perseus. For more details on how the book business is tapping into social media, check out Daisy Whitney's report in this week's New Media Minute.

The Social Media Ri...
269 Views
11:20:06 08/15/10

Does online buzz equate to better ratings for a TV show? Not always. But it can lead to more engagement and now advertisers can measure that engagement thanks to a...

The Social Media Ripple Effect

Added 08/15/10
269 Views

The Social Media Ripple Effect

[LESS INFO] 269 VIEWS | ADDED 11:20:06 08/15/10
Does online buzz equate to better ratings for a TV show? Not always. But it can lead to more engagement and now advertisers can measure that engagement thanks to a tool from Networked Insights. In related news, this week's New Media Minute includes updates on other social-meets-TV efforts from Oxygen network and new tech company Philo.

Take a Trip to the ...
203 Views
22:48:18 08/09/10

Marketing through virtual goods and worlds can increase purchase intent by three times and brand awareness by ten times, according to a recently released study by ...

Take a Trip to the Virtual Mall

Added 08/09/10
203 Views

Take a Trip to the Virtual Mall

[LESS INFO] 203 VIEWS | ADDED 22:48:18 08/09/10
Marketing through virtual goods and worlds can increase purchase intent by three times and brand awareness by ten times, according to a recently released study by social media services firm appssavvy. The news comes as marketers continue to pour money into virtual goods, a medium that drew $1 billion in ad spend last year from brands such as Godiva, Anheuser Busch, H%M, Travel Channel and others, according to Daisy Whitney's report in this week's New Media Minute.

Virtual Ice Cream a...
542 Views
04:49:42 08/03/10

When it comes to emerging media one of the hottest new areas for marketer is augmented reality. It’s a digital venue that marketers such as Audi and Ben & Jerry’s ...

Virtual Ice Cream and Augmented Reality Cars

Added 08/03/10
542 Views

Virtual Ice Cream and Augmented Reality Cars

[LESS INFO] 542 VIEWS | ADDED 04:49:42 08/03/10
When it comes to emerging media one of the hottest new areas for marketer is augmented reality. It’s a digital venue that marketers such as Audi and Ben & Jerry’s are all dabbling in and offers some promising retention plays for consumers and brands. For more details on how this marriage of virtual and real world elements words, check out Daisy Whitney's report in this week's episode of the New Media Minute.

« Previous 1 2 3 4 5 6 7 Next »

Online Video Looks Suspiciously Like TV

Show: New Media Minute

Email a friend Flag Inappropriate More Info
Trouble Playing? Download Video

Online Video Looks Suspiciously Like TV
11/30/10

Online video tech firm Freewheel has found that the number of ads that run in the middle of online video shows has increased by 8 times since the start of the year - this is the latest evidence that Internet TV is going to be chock full of commercials, just like regular TV. Also, this week's New Media Minute includes details on why the Digitalsmiths acquisition of Gotuit could potentially power recommendations for the likes of an Amazon or Netflix.

About Us | News | Info for Video RSS Publishers | Copyright and Legal | FAQ