New Media Minute

New media expert Daisy Whitney talks about the trends and news in online video, video blogging and new media.
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Video Episodes:

How to Optimize You...
390 Views
21:08:26 05/03/11

Smartphone users are much more likely to take action, such as buying a product, after seeing a mobile ad. And that action, usually starts with mobile search. Accor...

How to Optimize Your Site for Mobile Search

Added 05/03/11
390 Views

How to Optimize Your Site for Mobile Search

[LESS INFO] 390 VIEWS | ADDED 21:08:26 05/03/11
Smartphone users are much more likely to take action, such as buying a product, after seeing a mobile ad. And that action, usually starts with mobile search. According to a new study from Google, about 71 percent of smartphone users search for related content on their Smartphones after being exposed to ads online and offline. Here's what you need to know about mobile habits and how to maximize your brand for the new consumer mobile behavior.

Four Digital Media ...
156 Views
19:32:47 04/26/11

Want to know which digital media startups to keep your eye on? The New Media Minute says to watch for innovation from Rich Relevance, Yinzcam, Klout and Tynt. For ...

Four Digital Media Startups to Watch

Added 04/26/11
156 Views

Four Digital Media Startups to Watch

[LESS INFO] 156 VIEWS | ADDED 19:32:47 04/26/11
Want to know which digital media startups to keep your eye on? The New Media Minute says to watch for innovation from Rich Relevance, Yinzcam, Klout and Tynt. For all the details, check out this week's episode with Daisy Whitney giving the details!

How to Grow Your Yo...
105 Views
15:36:25 04/18/11

Want to know the secrets to success on YouTube? Then you'll want to watch this exclusive New Media Minute interview with YouTube exec Bing Chen who offers tips on ...

How to Grow Your YouTube Audience: Tips from a YouTube Executive

Added 04/18/11
105 Views

How to Grow Your YouTube Audience: Tips from a YouTube Executive

[LESS INFO] 105 VIEWS | ADDED 15:36:25 04/18/11
Want to know the secrets to success on YouTube? Then you'll want to watch this exclusive New Media Minute interview with YouTube exec Bing Chen who offers tips on brand identity, how to use your dashboard to improve your videos, how to tag and annotate YouTube videos for the best results, and how to truly engage with viewers to ensure "stickiness" of content.

How to Enchant Cust...
61 Views
04:01:48 04/14/11

Author and venture capitalist Guy Kawasaki spoke at the ad:tech SF conference on the Art of Enchantment, sharing his tips on how to "enchant" audiences, customers,...

How to Enchant Customers, Audiences, and Viewers

Added 04/14/11
61 Views

How to Enchant Customers, Audiences, and Viewers

[LESS INFO] 61 VIEWS | ADDED 04:01:48 04/14/11
Author and venture capitalist Guy Kawasaki spoke at the ad:tech SF conference on the Art of Enchantment, sharing his tips on how to "enchant" audiences, customers, viewers, your boss, employees and more! Here are his tips.

New Media Ad Deals ...
69 Views
21:57:17 04/05/11

The biggest TV ad buying season of the year is now upon us in the upfront - and new media is likely to play a big role in many cable networks

New Media Ad Deals Hot in Upfront

Added 04/05/11
69 Views

New Media Ad Deals Hot in Upfront

[LESS INFO] 69 VIEWS | ADDED 21:57:17 04/05/11
The biggest TV ad buying season of the year is now upon us in the upfront - and new media is likely to play a big role in many cable networks

The Three Golden Ru...
49 Views
06:36:41 03/28/11

Social media is a powerful marketing tool, but most posts fade quickly - 92% of retweets happen in the first hour, and Facebook posts receive the most comments in ...

The Three Golden Rules of Social Media

Added 03/28/11
49 Views

The Three Golden Rules of Social Media

[LESS INFO] 49 VIEWS | ADDED 06:36:41 03/28/11
Social media is a powerful marketing tool, but most posts fade quickly - 92% of retweets happen in the first hour, and Facebook posts receive the most comments in the first few hours, says social media expert Steve Rubel. But long-term social success is possible by keeping three golden rules in mind. For details, watch this week's New Media Minute with Daisy Whitney.

How Any Brand, Comp...
49 Views
22:50:43 03/22/11

Marketers and advertisers are increasingly turning to bar codes as one of the hot new media platforms. Given the prevalence of smart phones, brands have recognized...

How Any Brand, Company or Producer Can Use Mobile Bar Codes to...

Added 03/22/11
49 Views

How Any Brand, Company or Producer Can Use Mobile Bar Codes to Market

[LESS INFO] 49 VIEWS | ADDED 22:50:43 03/22/11
Marketers and advertisers are increasingly turning to bar codes as one of the hot new media platforms. Given the prevalence of smart phones, brands have recognized the opportunity to connect with consumers via these ubiquitous codes. Startups like Shopkick and Checkpoints have jumped into the mobile bar code business, while premium networks, events companies and other brands are tapping into the power of this mobile venue as well. For more details, check out this week

Gary Vaynerchuk Tal...
58 Views
15:36:09 03/15/11

At the recent SXSW show, we caught up with Internet expert and social media impresario Gary Vaynerchuk to discuss how brands and marketers can apply the lessons of...

Gary Vaynerchuk Talks to New Media Minute about Thank You Economy

Added 03/15/11
58 Views

Gary Vaynerchuk Talks to New Media Minute about Thank You Economy

[LESS INFO] 58 VIEWS | ADDED 15:36:09 03/15/11
At the recent SXSW show, we caught up with Internet expert and social media impresario Gary Vaynerchuk to discuss how brands and marketers can apply the lessons of his latest book, The Thank You Economy.

How to Make a Great...
64 Views
16:25:36 03/08/11

Learn the secrets to iPad success! From pricing to promotion to picking the right developer, there are several best practices your brand, Web site, or company can ...

How to Make a Great iPad App

Added 03/08/11
64 Views

How to Make a Great iPad App

[LESS INFO] 64 VIEWS | ADDED 16:25:36 03/08/11
Learn the secrets to iPad success! From pricing to promotion to picking the right developer, there are several best practices your brand, Web site, or company can follow when making an iPad or tablet app.

How to Increase Vid...
56 Views
17:01:35 02/28/11

If you

How to Increase Video Views

Added 02/28/11
56 Views

How to Increase Video Views

[LESS INFO] 56 VIEWS | ADDED 17:01:35 02/28/11
If you

How to Stream Video...
70 Views
21:36:44 02/14/11

With the rapid rise in tablet and smartphone adoption, a number of apps and tech tools have emerged that allow users to stream videos from their mobile devices bac...

How to Stream Videos from your Smartphone or iPad to your TV

Added 02/14/11
70 Views

How to Stream Videos from your Smartphone or iPad to your TV

[LESS INFO] 70 VIEWS | ADDED 21:36:44 02/14/11
With the rapid rise in tablet and smartphone adoption, a number of apps and tech tools have emerged that allow users to stream videos from their mobile devices back to the TV. They include Airplay, Skifta, Eyecon, Rovi and Snapstick. For the rundown on how to stream your smartphone videos on your TV, check out this week's New Media Minute.

When Cell Phones Be...
35 Views
23:26:06 02/07/11

Near Field Communications is growing fast and a number of cell phone makers, providers and technologists are rolling out the capability on cell phones that can tur...

When Cell Phones Become Virtual Wallets - It's a Near Field Co...

Added 02/07/11
35 Views

When Cell Phones Become Virtual Wallets - It's a Near Field Communications World

[LESS INFO] 35 VIEWS | ADDED 23:26:06 02/07/11
Near Field Communications is growing fast and a number of cell phone makers, providers and technologists are rolling out the capability on cell phones that can turn a mobile device into a virtual wallet. Here's the rundown on efforts by Apple, Google, Visa, LG, O2 and others.

Augmented Reality G...
46 Views
04:48:04 01/31/11

Augmented reality is one of the sexy new areas of the digital marketing business and may be shifting away from gimmicky uses and to practical world applications. F...

Augmented Reality Gets Practical and Social Gaming Ads Get Big

Added 01/31/11
46 Views

Augmented Reality Gets Practical and Social Gaming Ads Get Big

[LESS INFO] 46 VIEWS | ADDED 04:48:04 01/31/11
Augmented reality is one of the sexy new areas of the digital marketing business and may be shifting away from gimmicky uses and to practical world applications. For more details, watch the New Media Minute, where you'll also learn about the ad growth in social games and why big brands are liking the ad environments in them.

Real-time Bidding -...
56 Views
21:05:17 01/24/11

One of the hottest areas in the digital ad business is real-time bidding and it

Real-time Bidding - The Hot New Online Ad Growth Sector

Added 01/24/11
56 Views

Real-time Bidding - The Hot New Online Ad Growth Sector

[LESS INFO] 56 VIEWS | ADDED 21:05:17 01/24/11
One of the hottest areas in the digital ad business is real-time bidding and it

Checking In To TV S...
92 Views
17:25:23 01/18/11

Social media has become the new watercooler for TV shows and that

Checking In To TV Shows

Added 01/18/11
92 Views

Checking In To TV Shows

[LESS INFO] 92 VIEWS | ADDED 17:25:23 01/18/11
Social media has become the new watercooler for TV shows and that

The Five Best Pract...
42 Views
14:29:00 01/11/11

One of the biggest uses of social media has been philanthropy -- studies show brands can raise a tremendous amount of money AND get people involved in worthy cause...

The Five Best Practices for Brands Partnering with Charities v...

Added 01/11/11
42 Views

The Five Best Practices for Brands Partnering with Charities via Social Media

[LESS INFO] 42 VIEWS | ADDED 14:29:00 01/11/11
One of the biggest uses of social media has been philanthropy -- studies show brands can raise a tremendous amount of money AND get people involved in worthy causes through Facebook campaigns. The social media software company Context Optional shared its best practices and tips for how brands can get the most out of a charitable partnership in this week's New Media Minute.

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How to Optimize Your Site for Mobile Search

Show: New Media Minute

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How to Optimize Your Site for Mobile Search
05/03/11

Smartphone users are much more likely to take action, such as buying a product, after seeing a mobile ad. And that action, usually starts with mobile search. According to a new study from Google, about 71 percent of smartphone users search for related content on their Smartphones after being exposed to ads online and offline. Here's what you need to know about mobile habits and how to maximize your brand for the new consumer mobile behavior.

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