FUN WITH PHONICS

Entertainment that promotes literacy. Current Objective: The mission of Fun with Phonics is to promote literacy and Scientific Awareness in Ethiopia General overview of the company Company Goals and Objectives : To produce multimedia content that facilitates the learning of English and advances basic knowledge of scientific principals. Business Philosophy : We believe that children will rise to the standard that is set for them, provided it is presented in a way that attracts and excites them. We believe that games and entertainment are ideal environments to promote learning in a fun way. By eventually engaging communities in a ' media dialog' utilizing these standards we will become eventually an integrated and trusted content provider. Our Viewers : Families and children ages two to 14 who want to become familiar with English. The 30-minute show: The format brings revolutionary educational TV programs to the viewers, teaching English and much more by using simple rhyming sound and picture associations and enabling Ethiopia’s three indigenous languages: Amarigna, Tigrigna and Oromigna. We are the only company to engage communities with multiple language populations that can be simultaneously moved into acquiring English language skills- this also serves to lessen political tensions. How we make learning English Fun Fast and simple. First : We have ingeniously transposed each letter into an actual image that you would naturally associate with that sound. These are images that are part of the 'collective consciousness' making them relevant and quickly accessible to all viewers. 1. Other methods rely upon the abstract method of “W” like in . This is not really correct, “W” is not but is rather a sound which we utilize a helicopter image to make this easily acquired. 2. Second, we help beginning readers acquire reading skills very quickly by training their brains to decipher text by realizing that most words are in actuality a composite of two, three of four simple word group sounds. As in the word STAR, which we read as . We utilize this word family group association to very quickly give the viewer real reading skills. The show utilizes these beautifully animated letters in different fun environments the animations are guaranteed to hold the attention of the viewer all the while in a very innocuous fun way assuring retention of these letters and their attendant phonetic sounds. But There is More: Science and Technology : Utilizing a serialized story Tommy and the Robots that is narrated by Captain Phonic as he sits around the Campfire, a universal symbol of sharing and brotherhood: we engage the viewer to expand their horizons and vistas to include the new inexorably developing world of advancing scientific concepts in lasers, electromagnets and bio-engineering and more.