[LESS INFO] 11 VIEWS | ADDED 22:01:56 08/18/08
In April 2008 Monique Trottier from Boxcar Marketing was caught on tape making a presentation to the Vancouver League of Drupalers (the Vancouver Drupal users group). Her presentation, Email Newsletters: WTF? , is an excellent overview of the issues involved with managing an email based newsletter and a must-see for newsletter neophytes.
This presentation is not Drupal specific and not highly-technical. Show Notes
Introduction
00:00 Email Newsletters: WTF? Opening Credits
00:05 Monique Trottier introduces her talk
Monique's List of Mistakes to avoid
01:50 Mistake 1: Don't treat Email HTML like Web HTML, they're different
04:50 Mistake 2: Forgetting to design for Preview Panes
09:53 Mistake 3: Assuming your images are going to work
13:10 Mistake 4: Too many images, not enough text
16:12 Mistake 5: Not testing in different email programs
19:45 Mistake 6: Do not neglect your footer
Questions
23:35 Campaign Monitor
25:36 Email vs RSS
28:00 Newsletter Focus
30:30 Email Delivery Systems
33:50 What kinds of stats do you want to see from a delivery system
Discussion of handling bounces/unsubscribes
37:10 ISP Blacklisting
37:35 More points on newsletter forwarding
38:47 Getting content into Campaign Monitor
41:00 Outlook 2007 especially problematic
41:40 Recommendations of time/frequency/length
44:54 Jacob Neilson eye tracking study
46:48 What kind of stuff gets forwarded?
47:18 Embedding images, objects, and landing pages
Monique's notes on the presentation can be in this blog post: Drupal Meeting: Monique Presents on Email Newsletters .
You may also find this blog post interesting: More Email Marketing Tips Favourite Presentation Quotes
29:56 "I wasn’t asking demographic information about age, but I can make the best educated guess to tell you that those were actually teens because it was like 'harry plus hermoine forever', skaterchick612. You know when an adult is subscribing to a list, John Smith at gmail dot com. You know when some in their teens is subscribing, skater girls forever!!!"
41:55 "My motto is: Be brief, be brilliant, be gone." Web References
Boxcar Marketing Website: http://www.boxcarmarketing.com
Constant Contact: http://www.constantcontact.com
Campaign Monitor: http://www.campaignmonitor.com
MailChimp: http://www.mailchimp.com
