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Tim Armstrong: AOL'...
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20:47:32 04/29/09

Even as he has yet to finish his first inventory of AOL's sprawling operations, new AOL CEO Tim Armstrong has concluded that marketers aren't paying enough for adv...

Tim Armstrong: AOL's Ad Prices Too Low

Added 04/29/09
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Tim Armstrong: AOL's Ad Prices Too Low

[LESS INFO] 9 VIEWS | ADDED 20:47:32 04/29/09
Even as he has yet to finish his first inventory of AOL's sprawling operations, new AOL CEO Tim Armstrong has concluded that marketers aren't paying enough for advertising on the portal. This is the third and final part of his 4As interview with Ad Age editor Jonah Bloom.

Tim Armstrong: Unta...
6 Views
20:47:30 04/29/09

Nine years ago when AOL chief Steve Case merged his company with Time-Warner, he expected to create a publishing synergy that would be larger than its parts. That ...

Tim Armstrong: Untangling AOL's Brand Mess

Added 04/29/09
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Tim Armstrong: Untangling AOL's Brand Mess

[LESS INFO] 6 VIEWS | ADDED 20:47:30 04/29/09
Nine years ago when AOL chief Steve Case merged his company with Time-Warner, he expected to create a publishing synergy that would be larger than its parts. That never happened. In this 4As interview with Ad Age editor Jonah Bloom, NEW AOL CEO Tim Armstrong details how HE plans to reorganize a digital portal viewed by many as a tangled mess of ineffective brands.

Tim Armstrong: Why ...
4 Views
20:47:26 04/29/09

When he announced his plans to leave his post as chief of Google ad sales to become CEO of the much-troubled AOL, Tim Armstrong shocked the industry. At this week'...

Tim Armstrong: Why I Left Google for AOL

Added 04/29/09
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Tim Armstrong: Why I Left Google for AOL

[LESS INFO] 4 VIEWS | ADDED 20:47:26 04/29/09
When he announced his plans to leave his post as chief of Google ad sales to become CEO of the much-troubled AOL, Tim Armstrong shocked the industry. At this week's 4As Leadership Conference in San Francisco, he took to the stage with Ad Age editor Jonah Bloom for his first public discussion of that decision. This is part one of a 3-part video series covering the entire interview.

Puncturing Myths of...
4 Views
18:59:22 04/28/09

NEW YORK (AdAge.com) -- Begging to differ with the keynote speaker as well panelists such as ABC's Mike Shaw, Crown Media CEO Henry Schleiff pumped a bit of advers...

Puncturing Myths of the TV Ad Sales Business

Added 04/28/09
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Puncturing Myths of the TV Ad Sales Business

[LESS INFO] 4 VIEWS | ADDED 18:59:22 04/28/09
NEW YORK (AdAge.com) -- Begging to differ with the keynote speaker as well panelists such as ABC's Mike Shaw, Crown Media CEO Henry Schleiff pumped a bit of adversarial energy into the recent TelevisionWeek and Ad Age Upfront Summit. Among other things, the chief of Hallmark's television operations doesn't think enough people appreciate how rapidly the traditional TV audience is aging or what that means.

Andrew Robertson's ...
4 Views
09:50:38 04/26/09

NEW YORK (AdAge.com) -- One of the ways that Omnicom's BBDO is adjusting to the digital age is by growing its Proximity network of ad agencies. Created about six y...

Andrew Robertson's Chocolate Mail and Tree-house Stories

Added 04/26/09
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Andrew Robertson's Chocolate Mail and Tree-house Stories

[LESS INFO] 4 VIEWS | ADDED 09:50:38 04/26/09
NEW YORK (AdAge.com) -- One of the ways that Omnicom's BBDO is adjusting to the digital age is by growing its Proximity network of ad agencies. Created about six years ago, the heavily digital Proximity has 2,000 employees and offices in 55 countries. It's now expanding into the U.S. with a presence in New York, Chicago, Minneapolis and Cincinnati. BBDO CEO Andrew Robertson details the recent success of its chocolate mail and tree-house campaigns.

BBDO's New World of...
21 Views
17:45:13 04/23/09

NEW YORK (AdAge.com) -- BBDO CEO Andrew Robertson, whose job responsibilities includes catapulting 287 business units around the world into the digital age, has be...

BBDO's New World of Reverse Apprenticeship

Added 04/23/09
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BBDO's New World of Reverse Apprenticeship

[LESS INFO] 21 VIEWS | ADDED 17:45:13 04/23/09
NEW YORK (AdAge.com) -- BBDO CEO Andrew Robertson, whose job responsibilities includes catapulting 287 business units around the world into the digital age, has become a proponent of reverse apprenticeship. In part one of a two-part series, he briefly discusses the giant agency's efforts to up the digital-savvy quotient of all its far-flung parts.

Re-inventing Cable ...
4 Views
17:38:47 04/21/09

NEW YORK (AdAge.com) -- Dave Morgan, who previously launched two companies that became online advertising powerhouses, has launched a third. This new one is called...

Re-inventing Cable TV Program Promotions

Added 04/21/09
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Re-inventing Cable TV Program Promotions

[LESS INFO] 4 VIEWS | ADDED 17:38:47 04/21/09
NEW YORK (AdAge.com) -- Dave Morgan, who previously launched two companies that became online advertising powerhouses, has launched a third. This new one is called Simulmedia and it differs from his earlier RealMedia or Tacoda ventures in that it is focused on traditional cable TV rather than the Internet. Similar to an ad-serving network, it is being designed to deliver TV program promotions to targeted audience segments using existing cable TV technology.

Are Big Ad Agencies...
4 Views
14:50:29 04/19/09

NEW YORK (AdAge.com) -- The emerging forces of set-top box and Internet Protocol TV interactivity are soon expected to change the nature of television-based advert...

Are Big Ad Agencies Ready for Interactive TV?

Added 04/19/09
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Are Big Ad Agencies Ready for Interactive TV?

[LESS INFO] 4 VIEWS | ADDED 14:50:29 04/19/09
NEW YORK (AdAge.com) -- The emerging forces of set-top box and Internet Protocol TV interactivity are soon expected to change the nature of television-based advertising. But are the country's big advertising agencies ready to lead the way into this totally new environment? Speaking at the Age Age Digital Conference, Verizon Communications CMO John Stratton pointedly said he doesn't think they are.

Behind E-Trade's Vo...
20 Views
14:05:53 04/19/09

NEW YORK (AdAge.com) -- One of the most memorable and talked about commercials to ever appear in the Super Bowl was E-Trade's vomiting baby spot aired during the 2...

Behind E-Trade's Vomiting Baby Ads

Added 04/19/09
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Behind E-Trade's Vomiting Baby Ads

[LESS INFO] 20 VIEWS | ADDED 14:05:53 04/19/09
NEW YORK (AdAge.com) -- One of the most memorable and talked about commercials to ever appear in the Super Bowl was E-Trade's vomiting baby spot aired during the 2008 game. Created by the Grey agency it proved wildly successful at driving new customers to the online financial services portal. And, as E-Trade CMO Nicholas Utton explains in this ten-minute video interview, it also quickly became an icon of the brand and spawned an ongoing series of new ads featuring the financially savvy toddler.

Does IP TV Threaten...
7 Views
18:05:54 04/14/09

NEW YORK (AdAge.com) -- Internet Protocol TV sites like Hulu, iTunes, Amazon Video and TV.com are rapidly evolving into a game-changing force for the television in...

Does IP TV Threaten The Cable Subscription Model?

Added 04/14/09
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Does IP TV Threaten The Cable Subscription Model?

[LESS INFO] 7 VIEWS | ADDED 18:05:54 04/14/09
NEW YORK (AdAge.com) -- Internet Protocol TV sites like Hulu, iTunes, Amazon Video and TV.com are rapidly evolving into a game-changing force for the television industry. Even before the recession forced growing numbers of consumers to cancel their cable TV subscriptions and explore online alternatives, this new trend was clear. At Ad Age's Digital Conference, Verizon CMO John Stratton was asked if this exploding new world of IP TV wasn't a serious threat to traditional subscription TV.

'Analog Dollars to ...
19 Views
11:29:53 04/11/09

NEW YORK (AdAge.com) -- The commonly used maxim that comparing print and digital ad revenue is a matter of analog dollars and digital dimes, is really a false one....

'Analog Dollars to Digital Dimes' a False Comparison?

Added 04/11/09
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'Analog Dollars to Digital Dimes' a False Comparison?

[LESS INFO] 19 VIEWS | ADDED 11:29:53 04/11/09
NEW YORK (AdAge.com) -- The commonly used maxim that comparing print and digital ad revenue is a matter of analog dollars and digital dimes, is really a false one. That's according to Vivek Shah, president of digital publishing for Time Inc.'s Business and Finance Network. Speaking at Ad Age's Digital Conference, Mr. Shah pointed out that many in the industry ignore the "time spent" factor which skews every other aspect of the comparison between print and online content consumption. And this critically affects the pricing of online advertising.

Why Turner Entertai...
20 Views
16:19:55 04/08/09

NEW YORK (AdAge.com) -- One way to spice up an Ad Age Digital Conference panel is to pair an ad network mogul with a media company sales exec who has dumped his on...

Why Turner Entertainment Dumped Third-Party Ad Networks

Added 04/08/09
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Why Turner Entertainment Dumped Third-Party Ad Networks

[LESS INFO] 20 VIEWS | ADDED 16:19:55 04/08/09
NEW YORK (AdAge.com) -- One way to spice up an Ad Age Digital Conference panel is to pair an ad network mogul with a media company sales exec who has dumped his online ad networks. The the clash between Turner Sports & Entertainment SVP Walker Jacobs and 24/7 Real Media chairman David Moore provided further insights into one of the more contentious aspects of the online advertising business. Ad Age's two-day conference took place in New York's Metropolitan Pavilion.

Building a Twitter ...
21 Views
15:29:20 04/08/09

NEW YORK (AdAge.com) -- In the wake of her high-profile promotion of AMC's "Madmen" show on Twitter, Carrie Bugbee is building a Twitter-based ad agency for entert...

Building a Twitter Ad Agency for Entertainment Companies

Added 04/08/09
21 Views

Building a Twitter Ad Agency for Entertainment Companies

[LESS INFO] 21 VIEWS | ADDED 15:29:20 04/08/09
NEW YORK (AdAge.com) -- In the wake of her high-profile promotion of AMC's "Madmen" show on Twitter, Carrie Bugbee is building a Twitter-based ad agency for entertainment clients. In February, the first annual Knight Foundation-backed Shorty Awards honored Ms. Bugbee's "Madmen" character tweets as the year's best Twitter advertising campaign. In this nine-minute video interview, she discusses the details of how she did it as well as how she's working to parlay that success into an expansion of her 15-year-old PR business.

The Dawn of Cable T...
5 Views
17:10:27 04/07/09

NEW YORK (AdAge.com) -- Canoe, the technology consortium backed by the country's six largest cable media companies, will launch the television industry's first nat...

The Dawn of Cable TV's Addressable Advertising Nears

Added 04/07/09
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The Dawn of Cable TV's Addressable Advertising Nears

[LESS INFO] 5 VIEWS | ADDED 17:10:27 04/07/09
NEW YORK (AdAge.com) -- Canoe, the technology consortium backed by the country's six largest cable media companies, will launch the television industry's first national addressable advertising system next month. A long-talked about concept, national addressable advertising means a single advertiser with a single placement can simultaneously target different versions of a commercial at different demographics of cable subscribers across the entire country. The move is a major step toward a TV experience that is more internet-like.

Probing Religious M...
3 Views
16:14:06 04/05/09

NEW YORK (AdAge.com) -- In an admittedly controversial undertaking, Martin Lindstrom's consumer brain-scanning project has probed the "branding" secrets of Christi...

Probing Religious Minds for Branding Secrets

Added 04/05/09
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Probing Religious Minds for Branding Secrets

[LESS INFO] 3 VIEWS | ADDED 16:14:06 04/05/09
NEW YORK (AdAge.com) -- In an admittedly controversial undertaking, Martin Lindstrom's consumer brain-scanning project has probed the "branding" secrets of Christianity. The findings were a major part of his recent Buyology Symposium in New York. There, he presented data correlations between twelve cult-like brands, including Harley Davidson and Ferrari, and the emotional drivers of the world's largest religion.

How Canoe's CAAS Wi...
31 Views
19:05:54 04/01/09

NEW YORK (AdAge.com) -- New media guru David Verklin, who left the ad agency business after 30 years to become CEO of Canoe, is off and running on his quest to rev...

How Canoe's CAAS Will Change Cable TV Advertising

Added 04/01/09
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How Canoe's CAAS Will Change Cable TV Advertising

[LESS INFO] 31 VIEWS | ADDED 19:05:54 04/01/09
NEW YORK (AdAge.com) -- New media guru David Verklin, who left the ad agency business after 30 years to become CEO of Canoe, is off and running on his quest to revolutionize the cable TV business. Canoe is an alliance of the country's six largest cable operators that is working to meld all their technology systems into a single national advertising platform. In his talk at Tuesday's Advertising Research Foundation convention, Mr. Verklin detailed how the new CAAS system will dramatically change the industry.

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Turning Massive Layoffs Into Marketing Profits

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Turning Massive Layoffs Into Marketing Profits
02/24/09

NEW YORK (AdAge.com) -- Marc Cenedella is one of those rare marketers who's doing well as a result of the recession. He's CEO of The Ladders, an online job site that exclusively lists jobs that pay $100,000 or more. The company is awash in new business from the droves of top executives recently dumped by corporations coast to coast. In fact, The Ladders expects to grow its business by 60% during the next ten months. No wonder Cenedella smiles so much during this interview.