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Smarter Marketing: ...
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21:38:16 07/24/12

Smarter Marketing: Finding Credibility in Sentiment At the IBM CMO CIO Leadership Exchange in New York Deepak Advani, IBM's VP, Business Analytics Products and S...

Smarter Marketing: Finding Credibility in Sentiment

Added 07/24/12
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Smarter Marketing: Finding Credibility in Sentiment

[LESS INFO] 3 VIEWS | ADDED 21:38:16 07/24/12
Smarter Marketing: Finding Credibility in Sentiment At the IBM CMO CIO Leadership Exchange in New York Deepak Advani, IBM's VP, Business Analytics Products and Solutions, talks about how CMOs can now show how ... From: IBM Views: 661 3 ratings Time: 01:09 More in Science & Technology

Smarter Marketing: ...
1 Views
21:38:16 07/24/12

Smarter Marketing: Fostering Two-Way Conversations At the IBM CMO CIO Leadership Exchange in New York, Seth Farbman, Global CMO of The Gap, Inc., talks about how...

Smarter Marketing: Fostering Two-Way Conversations

Added 07/24/12
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Smarter Marketing: Fostering Two-Way Conversations

[LESS INFO] 1 VIEWS | ADDED 21:38:16 07/24/12
Smarter Marketing: Fostering Two-Way Conversations At the IBM CMO CIO Leadership Exchange in New York, Seth Farbman, Global CMO of The Gap, Inc., talks about how social media has allowed his brand to become l... From: IBM Views: 15495 13 ratings Time: 01:10 More in Science & Technology

Smarter Marketing: ...
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21:38:16 07/24/12

Smarter Marketing: Serving Customers With Analytics At the IBM CMO CIO Leadership Exchange in New York, Yuchun Lee, IBM's VP and General Manager, Enterprise Mark...

Smarter Marketing: Serving Customers With Analytics

Added 07/24/12
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Smarter Marketing: Serving Customers With Analytics

[LESS INFO] 0 VIEWS | ADDED 21:38:16 07/24/12
Smarter Marketing: Serving Customers With Analytics At the IBM CMO CIO Leadership Exchange in New York, Yuchun Lee, IBM's VP and General Manager, Enterprise Marketing Management, talks about using analytics to... From: IBM Views: 756 5 ratings Time: 01:10 More in Science & Technology

Smarter Marketing: ...
1 Views
21:38:16 07/24/12

Smarter Marketing: Predicting Customer Behavior At the IBM CMO CIO Leadership Exchange in New York, IBM's VP, Brand System and IBMer Enablement Kevin Bishop disc...

Smarter Marketing: Predicting Customer Behavior

Added 07/24/12
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Smarter Marketing: Predicting Customer Behavior

[LESS INFO] 1 VIEWS | ADDED 21:38:16 07/24/12
Smarter Marketing: Predicting Customer Behavior At the IBM CMO CIO Leadership Exchange in New York, IBM's VP, Brand System and IBMer Enablement Kevin Bishop discussed predicting customer behavior by lookin... From: IBM Views: 728 0 ratings Time: 01:12 More in Science & Technology

Smarter Marketing: ...
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21:38:16 07/24/12

Smarter Marketing: Strengthening Customer Relationships At the IBM CMO CIO Leadership Exchange in New York, Adam Klaber,IBM's Managing Partner, Global Business S...

Smarter Marketing: Strengthening Customer Relationships

Added 07/24/12
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Smarter Marketing: Strengthening Customer Relationships

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Smarter Marketing: Strengthening Customer Relationships At the IBM CMO CIO Leadership Exchange in New York, Adam Klaber,IBM's Managing Partner, Global Business Services, talks about creating a better brand experie... From: IBM Views: 1379 0 ratings Time: 01:09 More in Science & Technology

Smarter Marketing: ...
3 Views
21:38:15 07/24/12

Smarter Marketing: Using Technology to Listen At the IBM CMO CIO Leadership Exchange in New York, TBC Corporation SVP/CMO Bob Crostarosa and SVP/CIO Steve Smith ...

Smarter Marketing: Using Technology to Listen

Added 07/24/12
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Smarter Marketing: Using Technology to Listen

[LESS INFO] 3 VIEWS | ADDED 21:38:15 07/24/12
Smarter Marketing: Using Technology to Listen At the IBM CMO CIO Leadership Exchange in New York, TBC Corporation SVP/CMO Bob Crostarosa and SVP/CIO Steve Smith discuss the importance of using technology... From: IBM Views: 680 1 ratings Time: 01:13 More in Science & Technology

Smarter Marketing: ...
1 Views
21:29:21 07/24/12

Smarter Marketing: Mining Data for Insights At the IBM CMO CIO Leadership Exchange in New York, a group of venture capitalists discussed how they've seen analyti...

Smarter Marketing: Mining Data for Insights

Added 07/24/12
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Smarter Marketing: Mining Data for Insights

[LESS INFO] 1 VIEWS | ADDED 21:29:21 07/24/12
Smarter Marketing: Mining Data for Insights At the IBM CMO CIO Leadership Exchange in New York, a group of venture capitalists discussed how they've seen analytics and data help brands better serve the... From: IBM Views: 2043 1 ratings Time: 01:17 More in Science & Technology

Integration Pattern...
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15:18:47 07/23/12

Integration Patterns - IBM Expert Integrated Systems Integration patterns are the key to expert integrated systems. The hardware systems integrate with software ...

Integration Patterns - IBM Expert Integrated Systems

Added 07/23/12
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Integration Patterns - IBM Expert Integrated Systems

[LESS INFO] 0 VIEWS | ADDED 15:18:47 07/23/12
Integration Patterns - IBM Expert Integrated Systems Integration patterns are the key to expert integrated systems. The hardware systems integrate with software layers and use patterns that learn over time. From: IBM Views: 611 4 ratings Time: 02:43 More in Science & Technology

Smarter Marketing: ...
4 Views
20:39:49 07/18/12

Smarter Marketing: Analytics Leads to Customer Centricity At the IBM CMO CIO Leadership Exchange in New York, a group of CMOs, CIOs, and IBM experts discussed tr...

Smarter Marketing: Analytics Leads to Customer Centricity

Added 07/18/12
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Smarter Marketing: Analytics Leads to Customer Centricity

[LESS INFO] 4 VIEWS | ADDED 20:39:49 07/18/12
Smarter Marketing: Analytics Leads to Customer Centricity At the IBM CMO CIO Leadership Exchange in New York, a group of CMOs, CIOs, and IBM experts discussed treating consumers as individuals and how analytics are ... From: IBM Views: 264884 59 ratings Time: 01:41 More in Science & Technology

Smarter Marketing: ...
1 Views
23:05:30 07/17/12

Smarter Marketing: Working Together to Serve Customers At the IBM CMO CIO Leadership Exchange in New York, Katharyn White, IBM's VP Marketing, Global Business Se...

Smarter Marketing: Working Together to Serve Customers

Added 07/17/12
1 Views

Smarter Marketing: Working Together to Serve Customers

[LESS INFO] 1 VIEWS | ADDED 23:05:30 07/17/12
Smarter Marketing: Working Together to Serve Customers At the IBM CMO CIO Leadership Exchange in New York, Katharyn White, IBM's VP Marketing, Global Business Services, talks about how, by working together, techn... From: IBM Views: 1976 3 ratings Time: 01:02 More in Science & Technology

Smarter Marketing: ...
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23:05:30 07/17/12

Smarter Marketing: Bringing Value to Customers At the IBM CMO CIO Leadership Exchange in New York, Franklin Templeton, Executive Vice President and Chief Marketi...

Smarter Marketing: Bringing Value to Customers

Added 07/17/12
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Smarter Marketing: Bringing Value to Customers

[LESS INFO] 0 VIEWS | ADDED 23:05:30 07/17/12
Smarter Marketing: Bringing Value to Customers At the IBM CMO CIO Leadership Exchange in New York, Franklin Templeton, Executive Vice President and Chief Marketing Officer, Wendy Harrington talked about u... From: IBM Views: 1018 1 ratings Time: 01:04 More in Science & Technology

Smarter Marketing: ...
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23:05:30 07/17/12

Smarter Marketing: Turning Data into Services At the IBM CMO CIO Leadership Exchange in New York, Terry Jones, founder of Travelocity.com and chairman of Kayak.c...

Smarter Marketing: Turning Data into Services

Added 07/17/12
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Smarter Marketing: Turning Data into Services

[LESS INFO] 0 VIEWS | ADDED 23:05:30 07/17/12
Smarter Marketing: Turning Data into Services At the IBM CMO CIO Leadership Exchange in New York, Terry Jones, founder of Travelocity.com and chairman of Kayak.com, talks about how companies can turn dat... From: IBM Views: 6095 1 ratings Time: 01:10 More in Science & Technology

Smarter Marketing: ...
2 Views
23:05:30 07/17/12

Smarter Marketing: Having Public Conversations At the IBM CMO CIO Leadership Exchange in New York, Plantronics CMO Marilyn Mersereau and Senior Manager of Inform...

Smarter Marketing: Having Public Conversations

Added 07/17/12
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Smarter Marketing: Having Public Conversations

[LESS INFO] 2 VIEWS | ADDED 23:05:30 07/17/12
Smarter Marketing: Having Public Conversations At the IBM CMO CIO Leadership Exchange in New York, Plantronics CMO Marilyn Mersereau and Senior Manager of Information Technology Kimberlee Day talked about... From: IBM Views: 849 2 ratings Time: 01:18 More in Science & Technology

Smarter Marketing: ...
0 Views
23:05:30 07/17/12

Smarter Marketing: Listening Instead of Broadcasting At the IBM CMO CIO Leadership Exchange in New York, Plantronics CMO Marilyn Mersereau and Senior Manager of ...

Smarter Marketing: Listening Instead of Broadcasting

Added 07/17/12
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Smarter Marketing: Listening Instead of Broadcasting

[LESS INFO] 0 VIEWS | ADDED 23:05:30 07/17/12
Smarter Marketing: Listening Instead of Broadcasting At the IBM CMO CIO Leadership Exchange in New York, Plantronics CMO Marilyn Mersereau and Senior Manager of Information Technology Kimberlee Day discussed th... From: IBM Views: 808 2 ratings Time: 01:01 More in Science & Technology

Smarter Marketing: ...
0 Views
14:06:47 07/17/12

Smarter Marketing: Maintaining Customer Relationships At the IBM CMO CIO Leadership Exchange in New York, John Kennedy, IBM's Vice President, Corporate Marketing...

Smarter Marketing: Maintaining Customer Relationships

Added 07/17/12
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Smarter Marketing: Maintaining Customer Relationships

[LESS INFO] 0 VIEWS | ADDED 14:06:47 07/17/12
Smarter Marketing: Maintaining Customer Relationships At the IBM CMO CIO Leadership Exchange in New York, John Kennedy, IBM's Vice President, Corporate Marketing, talks about customer relationships and the importance of a brand not becoming too overbearing. To learn more about Smarter Marketing, visit www.ibm.com From: IBM Views: 1664 3 ratings Time: 01:34 More in Science & Technology

Smarter Marketing: ...
2 Views
23:43:26 07/16/12

Smarter Marketing: Listening to Negative Feedback At the IBM CMO CIO Leadership Exchange in New York, founder of Travelocity.com, and chairman of Kayak.com, Terr...

Smarter Marketing: Listening to Negative Feedback

Added 07/16/12
2 Views

Smarter Marketing: Listening to Negative Feedback

[LESS INFO] 2 VIEWS | ADDED 23:43:26 07/16/12
Smarter Marketing: Listening to Negative Feedback At the IBM CMO CIO Leadership Exchange in New York, founder of Travelocity.com, and chairman of Kayak.com, Terry Jones talked about the importance of listening and responding to negative feedback about your brand. To learn more about Smarter Marketing, visit www.ibm.com From: IBM Views: 1743 14 ratings Time: 01:14 More in Science & Technology

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Smarter Analytics - Businesses Use Analytics to...

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Smarter Analytics - Businesses Use Analytics to Find Hidden Opportunities
03/28/12

Smarter Analytics - Businesses Use Analytics to Find Hidden Opportunities European stores found the hidden connection between weather and sales. IBM analytics helped them increase their profitability by up to 20%. From: IBM Views: 30301 75 ratings Time: 00:33 More in Science & Technology

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