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Orabrush's Austin Craig: Measuring Social Video ROI reelseo.com ► Orabrush's Austin Craig -- International Man of Oral Hygeine. We're over at Search Engine Strategies Chicago, and you were on the "Screw Viral Videos" panel. Sure to get attention, bringing people in. Now, we understand that people get too fixated on the idea that video needs to "go viral" -- you know, when that's more of an end result. But, it's understandable for business who, they haven't drunk the kool-aid, who haven't bought into "why do I need to do a video?" With, how do you make the case? And it's not that easy to show financial ROI, but maybe Social ROI? So what advice do you have for companies? Maybe they're not an e-commerce or retail like Orabrush is -- to show, to make a business case for -- and say, here's the results you get for doing videos, and here's proven results? You know with just our panel on "Screw Viral Videos" -- the whole idea was there that you don't want to try to have some smash-hit, out-of-the-park, one-time, one-hit wonder video. Video is just a communication medium; and if you can do something that speaks to your audience, and speaks to your potential buyers, that's going to be a big deal. You need to be able to measure that. You need to have platform upon which you have metrics; and you know when it's working and when it's not, so you can turn the knobs and adjust little things here and there to make sure that it is going to work for you. Video doesn't do anything if you don't have that kind of foundation and that kind of ... From: reelseo Views: 88 0 ratings Time: 03:32 More in People & Blogs