Campaigns, Clients & Accomplishments by EdelmanInc

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Video Episodes:

Best Buy Drives In-...
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14:02:35 10/19/11

As retailers gear up for the holiday season, April Carretta, VP and Group Director, Consumer, Chicago, shares insights about how Edelman drove in-store and online ...

Best Buy Drives In-Store and Online Traffic

Added 10/19/11
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Best Buy Drives In-Store and Online Traffic

[LESS INFO] 2 VIEWS | ADDED 14:02:35 10/19/11
As retailers gear up for the holiday season, April Carretta, VP and Group Director, Consumer, Chicago, shares insights about how Edelman drove in-store and online traffic for Best Buy during last year's Black Friday.

Highlighting the Be...
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00:32:39 09/29/11

Lisa Auslen, executive vice president in Silicon Valley, explains how Edelman ensured the successful launch of Adobe's Creative Suite 5 (CS5) by conveying the bene...

Highlighting the Benefits of Adobe's CS5 and Flash Technologies

Added 09/29/11
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Highlighting the Benefits of Adobe's CS5 and Flash Technologies

[LESS INFO] 0 VIEWS | ADDED 00:32:39 09/29/11
Lisa Auslen, executive vice president in Silicon Valley, explains how Edelman ensured the successful launch of Adobe's Creative Suite 5 (CS5) by conveying the benefits of open technology for creativity, self-expression and the free flow of ideas.

"Best Of" Edelman
2 Views
13:56:40 08/23/11

Edelman's "Best Of" video was featured in AdWeek's special advertising section titled "The Power of PR." Check out the video to see just some of the ways Edelman i...

"Best Of" Edelman

Added 08/23/11
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"Best Of" Edelman

[LESS INFO] 2 VIEWS | ADDED 13:56:40 08/23/11
Edelman's "Best Of" video was featured in AdWeek's special advertising section titled "The Power of PR." Check out the video to see just some of the ways Edelman is building communities, engaging audiences, executing global programming locally, and helping to solve societal challenges!

"Go Red" - Stay Hea...
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14:26:14 08/03/11

Find out why nearly one million women have become members of "Go Red" and are changing their lifestyle to prevent heart disease - the number one killer among women...

"Go Red" - Stay Heart Healthy

Added 08/03/11
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"Go Red" - Stay Heart Healthy

[LESS INFO] 0 VIEWS | ADDED 14:26:14 08/03/11
Find out why nearly one million women have become members of "Go Red" and are changing their lifestyle to prevent heart disease - the number one killer among women - from Jennifer Pfahler, Edelman New York's deputy general manager of healthcare.

Monsanto Plants the...
1 Views
15:07:00 07/28/11

Bob Knott, global chairman of Edelman's CSR and sustainability practice, discusses how Monsanto is leading the discussion on how the world can feed an increasing p...

Monsanto Plants the Seed for Sustainable Agriculture

Added 07/28/11
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Monsanto Plants the Seed for Sustainable Agriculture

[LESS INFO] 1 VIEWS | ADDED 15:07:00 07/28/11
Bob Knott, global chairman of Edelman's CSR and sustainability practice, discusses how Monsanto is leading the discussion on how the world can feed an increasing population with finite resources and agricultural land.

Harley Davidson Ini...
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18:49:41 07/25/11

Check out Rob Holdheim, managing director of Edelman India, as he discusses how Harley Davidson - the quintessential American lifestyle brand - kick-started its ar...

Harley Davidson Initiates Founders' Rides

Added 07/25/11
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Harley Davidson Initiates Founders' Rides

[LESS INFO] 0 VIEWS | ADDED 18:49:41 07/25/11
Check out Rob Holdheim, managing director of Edelman India, as he discusses how Harley Davidson - the quintessential American lifestyle brand - kick-started its arrival in India and initiated Founders Rides.

Raising Awareness o...
4 Views
16:18:09 05/17/11

To combine the initiatives of RAMA and the UN's World Food Programme, Edelman created "United for School Meals," a campaign to raise awareness of nutrition and wor...

Raising Awareness of World Hunger in German Schools

Added 05/17/11
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Raising Awareness of World Hunger in German Schools

[LESS INFO] 4 VIEWS | ADDED 16:18:09 05/17/11
To combine the initiatives of RAMA and the UN's World Food Programme, Edelman created "United for School Meals," a campaign to raise awareness of nutrition and world hunger among children in Germany. This campaign involved a fundraising project with German schools that has resulted in more than three million school meals being donated by Rama to children in Kenya since 2007. This initiative has also provided 5,000 Euros each to 20 German schools to improve their own nutrition programs. To date there have been more than 66 million media impressions, campaign mentions in more than 430 publications and more than 10,000 visits to the website. Susann Vogel, senior account executive, Hamburg, provides further insights into the campaign.

MARS and the Cocoa ...
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15:44:10 05/02/11

After embarking on a research initiative with IBM and the U.S. Department of Agriculture that successfully mapped the preliminary sequence of the cocoa genome, Mar...

MARS and the Cocoa Genome

Added 05/02/11
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MARS and the Cocoa Genome

[LESS INFO] 0 VIEWS | ADDED 15:44:10 05/02/11
After embarking on a research initiative with IBM and the U.S. Department of Agriculture that successfully mapped the preliminary sequence of the cocoa genome, Mars tasked Edelman with communicating the results of this major scientific milestone to the world. The goal of the research effort was to improve cocoa crop quality and sustain the world's supply of the key ingredient for chocolate. In less than two weeks, the team reached out to employees, media and stakeholders on six continents and secured more than 7,300 news stories, 417 million media impressions and 2.6 million readers through blog coverage alone. Deb Fiddelke, SVP, Chicago provides further insights into the campaign.

The Pepsi Refresh P...
2 Views
15:04:08 02/04/11

To raise awareness and interest in the Pepsi Refresh Project and position Pepsi as the optimistic catalyst for idea creation, Edelman, in collaboration with other ...

The Pepsi Refresh Project

Added 02/04/11
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The Pepsi Refresh Project

[LESS INFO] 2 VIEWS | ADDED 15:04:08 02/04/11
To raise awareness and interest in the Pepsi Refresh Project and position Pepsi as the optimistic catalyst for idea creation, Edelman, in collaboration with other agency partners, continues to drive ongoing awareness and participation in the program and generate media coverage. To date, the Pepsi Refresh Project has garnered over three billion media impression. Consumers have submitted over 74 million votes through www.RefreshEverything.com and Facebook "likes" have increased by more than 600 percent (300,000 to over 2.5 million). The project has also significantly increased brand attributes including favorability, intent and trust, as well as purchase among Millennials (a key demographic), according to Dynamic Logic.

Establishing Leader...
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19:31:13 11/24/10

To establish Medtronic as a leader in medical technology in Argentina and also debut its new corporate offices and training center, Edelman developed a three-phase...

Establishing Leadership in Medical Technology

Added 11/24/10
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Establishing Leadership in Medical Technology

[LESS INFO] 0 VIEWS | ADDED 19:31:13 11/24/10
To establish Medtronic as a leader in medical technology in Argentina and also debut its new corporate offices and training center, Edelman developed a three-phase communications program to strengthen the relationship between Medtronic and its stakeholders. The team developed locally relevant communications tools, as well as established consistent engagement with influencers through KOL relationship-building efforts, content development, patient testimonials, media outreach and events. Results included a 230% return on investment ÃÂ¢ÃÂÃÂ an ad equivalency of 75,000 pesos, 300,000+ media impressions and 100% impact on target media. Allan McCrea Steele, Managing Director, Buenos Aires, provides further insights into the campaign.

Leading the Italian...
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14:08:25 10/28/10

After being the only Italian lottery and gambling company for years, Lottomatica faced new competitive challenges when regulations changed five years ago and new p...

Leading the Italian Gambling Market

Added 10/28/10
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Leading the Italian Gambling Market

[LESS INFO] 0 VIEWS | ADDED 14:08:25 10/28/10
After being the only Italian lottery and gambling company for years, Lottomatica faced new competitive challenges when regulations changed five years ago and new private players entered the space. The company needed to address these challenges while continuing to act as the market leader. Edelman helped Lottomatica engage old and new targets by specifically focusing efforts on three major brands, each with a different strategy and creative based on target audience: Gioco (game) del Lotto, Poker Club, and Skill Club. The results: 370+ articles; 15 million+ media impressions; and thousands of visitors at the Poker Club temporary stores and participants in product trials. The campaign also won the Italian Assorel Award 2009 for the best communications campaign.

Tackling Childhood ...
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20:39:28 09/16/10

For three years, Edelman has helped the National Dairy Council (NDC) develop a successful in-school nutrition and physical activity program, Fuel Up to Play 60. La...

Tackling Childhood Obesity

Added 09/16/10
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Tackling Childhood Obesity

[LESS INFO] 3 VIEWS | ADDED 20:39:28 09/16/10
For three years, Edelman has helped the National Dairy Council (NDC) develop a successful in-school nutrition and physical activity program, Fuel Up to Play 60. Launched in partnership with the NFL, the program reaches 61,000 schools and offers solutions to combat childhood obesity nationwide. Edelman helped NDC grow the effort into a robust private/public initiative and build and execute a multi-platform partnership with Newsweek. Fuel Up to Play 60 has since been recognized by First Lady Michelle Obama as a key effort to advance the objectives of her child health effort, "Let's Move."

POND'S Dream Concer...
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17:52:55 09/08/10

When POND'S Unilever Indonesia wanted to move its product into the young male market and engage more with teenagers, Edelman asked teenagers for submissions descri...

POND'S Dream Concert Drives Sales

Added 09/08/10
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POND'S Dream Concert Drives Sales

[LESS INFO] 0 VIEWS | ADDED 17:52:55 09/08/10
When POND'S Unilever Indonesia wanted to move its product into the young male market and engage more with teenagers, Edelman asked teenagers for submissions describing their ideal concert - through various social networking sites - and developed "My Dream Concert." The increased awareness and brand engagement resulted in a 40% increase of POND'S Facial Wash sales.

Surfing a Safer Web
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16:04:26 08/17/10

A rising trend in child exploitation on the web in Italy and its own decline in internet safety reputation were the call-to-action prompting Microsoft to position ...

Surfing a Safer Web

Added 08/17/10
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Surfing a Safer Web

[LESS INFO] 0 VIEWS | ADDED 16:04:26 08/17/10
A rising trend in child exploitation on the web in Italy and its own decline in internet safety reputation were the call-to-action prompting Microsoft to position itself as the responsible leader in Internet safety. The Edelman team supported Microsoft in developing SicuramenteWeb, an umbrella web safety education program aimed at kids, families, teachers and institutions. This multichannel CSR campaign included collaborations with the government, law enforcement agencies and NGO's, as well as media, employee, web, public affairs and school outreach. To date, more than one million people have participated in the award-winning campaign.

Supporting America'...
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16:26:29 07/29/10

With job growth and the economy dominating the national conversation, the Kauffman Foundation needed a strategy to showcase its entrepreneurship resources and gain...

Supporting America's Entrepreneurs

Added 07/29/10
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Supporting America's Entrepreneurs

[LESS INFO] 0 VIEWS | ADDED 16:26:29 07/29/10
With job growth and the economy dominating the national conversation, the Kauffman Foundation needed a strategy to showcase its entrepreneurship resources and gain a more prominent voice in the economic policy debate. As part of our efforts, Edelman developed the State of Entrepreneurship Event - providing an opportunity for Kauffman to put forth a call-to-action to entrepreneurs and drive the movement in support of entrepreneurship with Commerce Secretary Gary Locke and build relationships with the business community. Media included the conference broadcast on C-SPAN, as well as a CNBC segment. Kelly Rohrs, Senior Account Supervisor, Corporate & Public Affairs, Edelman New York, provides further insights in the video.

Gold Medals and Red...
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13:45:21 07/20/10

Leading up to and during the 2010 Olympic Winter Games, Edelman worked with 11 clients to ensure strategic positioning in media and on-site. Paul Welsh, co-general...

Gold Medals and Red Mittens

Added 07/20/10
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Gold Medals and Red Mittens

[LESS INFO] 0 VIEWS | ADDED 13:45:21 07/20/10
Leading up to and during the 2010 Olympic Winter Games, Edelman worked with 11 clients to ensure strategic positioning in media and on-site. Paul Welsh, co-general manager, Edelman Vancouver, discusses our work with Hudson Bay's Company -- resulting in 3.5 million pairs of red mittens sold and 800,000,000 media impressions -- and our work with LiveCity Vancouver to help position it as the place to be to experience the spirit of the games -- resulting in 300,000+ people in attendance at LiveCity Vancouver events and 30,000+ fans from 20 countries on the Facebook page.

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Harley Davidson Initiates Founders' Rides

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Harley Davidson Initiates Founders' Rides
07/25/11

Check out Rob Holdheim, managing director of Edelman India, as he discusses how Harley Davidson - the quintessential American lifestyle brand - kick-started its arrival in India and initiated Founders Rides.

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