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Intel, LEGO, & Metaio Demonstrate Augmented Reality at IDF2011 The concept is simple, we've all been there - LEGO is a wonderful toy, allowing kids to unfurl their imagination & creativity - but the boxes with LEGO inside are only so detailed - they are simply 2 dimensional pictures. So, the quandary is: How to you get a better appreciation for how the final project would look? Sure, a store could have some of the models assembled, but some stores could have as many as 200 LEGO projects on sale. Not only is that a lot of shelf space (which then displaces space for merchandise), but there also the cost & time for the store to assemble the pieces that eat into a store's profitability. And customers still won't be able to see it in "full" 3 Dimensions because the store will likely have to put it behind glass so that people don't pick it up every day, thereby risking breakage or the losing of pieces. So what is a store to do? Riding into the Rescue is: Augmented Reality - as shown in the video, a customer need only hold up the box of the project in question, and then the Augmented Reality system will actually build the project on top of the box, complete with animations, if desired. The customer can then turn the box, to get a feeling for all the angles the final product would have. The customer gets a better appreciating for the project being considered & the store gets a more interactive & engaging shopping experience. Everyone comes out a winner! All thanks to the 2nd Generation Intel® Core™ i7 Processors ( ark.intel.com ) and work ... From: channelintel Views: 576 17 ratings Time: 01:32 More in Science & Technology