[LESS INFO] 0 VIEWS | ADDED 04:01:36 11/12/09
On November 10, 2009, LiveWorld host a 1-hour webinar: "Social Everywhere 2010: How to Get Your Customers to Engage with You - on Your Site, on Facebook, and Across the Web." The webinar features three presenters:* Jeremiah Owyang, partner at the Altimeter Group, focused on customer strategy around emerging technologies (LiveWorld is a client of the Altimeter Group)* Peter Friedman, chairman and CEO of LiveWorld, Inc* Jennifer Gordon, global advertising director for the Campbell Soup Company (LiveWorld client)It is hosted by Bryan Person, LiveWorld's social media evangelist. Webinar discussion topics include: * How brand marketers can cope in an era where every web page is social* Why social brand flow represents the optimal process for brands to use when connecting to their customers--no matter where they spend their time on the social web* How brands should think about the "build vs. join" question for online communities and customer engagement* How Campbell's used community feedback to raise awareness for a new product.The final 20-25 minutes of the webinar consist of a Q%A session with all three panelists, based on questions from attendees.Highlights of the webinar can also be on Twitter, using the #Social2010 hashtag.
