[LESS INFO] 1 VIEWS | ADDED 20:39:00 06/20/11
Webinar: Pharmaceutical Digital Marketing: Go Beyond Traditional Targeting
Pharmaceutical Digi...
2 Views 22:02:15 05/26/11
Tanayia Washington, Head of Research, introduces the new Intelligence Report from CONTEXTWEB Research Lab: “Pharmaceutical Digital Marketing: Go Beyond Traditional...
[LESS INFO] 2 VIEWS | ADDED 22:02:15 05/26/11
Tanayia Washington, Head of Research, introduces the new Intelligence Report from CONTEXTWEB Research Lab: “Pharmaceutical Digital Marketing: Go Beyond Traditional Targeting.”
Ses New York 2011
0 Views 14:21:38 03/24/11
RTB, DSP, ATD, WTF: Finding Quality is a Sea of Solutions
[LESS INFO] 0 VIEWS | ADDED 13:29:08 03/24/11
The AAAA Digital Committee Speaks About Quality
Advertising Week 20...
1 Views 22:53:46 10/04/10
ATD, RTB, DSP, WTF: Are We All Media Traders? What role do agency trading desks play inside and outside of their agencies? Do they connect or compete with ad netwo...
[LESS INFO] 1 VIEWS | ADDED 22:53:46 10/04/10
ATD, RTB, DSP, WTF: Are We All Media Traders? What role do agency trading desks play inside and outside of their agencies? Do they connect or compete with ad networks, publishers and ad exchanges when trading digital media? Where is the money and the margin? Agency Trading Desk leaders trade Q%A with Jay Sears, GM of The CONTEXTWEB Media Ad Exchange.Introduction: Sean Finnegan, President, Chief Digital Officer at Starcom Media Vest GroupModeration: Jay Sears, GM of The CONTEXTWEB Media Ad ExchangePanelists:
Atd Rtb Dsp Wtf ...
9 Views 21:46:18 10/01/10
ATD, RTB, DSP, WTF: Are We All Media Traders?What role do agency trading desks play inside and outside of their agencies? Do they connect or compete with ad networ...
[LESS INFO] 9 VIEWS | ADDED 21:46:18 10/01/10
ATD, RTB, DSP, WTF: Are We All Media Traders?What role do agency trading desks play inside and outside of their agencies? Do they connect or compete with ad networks, publishers and ad exchanges when trading digital media? Where is the money and the margin? Agency Trading Desk leaders trade Q%A with Jay Sears, GM of The CONTEXTWEB Media Ad Exchange.Introduction: Sean Finnegan, President, Chief Digital Officer at Starcom Media Vest GroupModeration: Jay Sears, GM of The CONTEXTWEB Media Ad ExchangePanelists:
Advertising Week 20...
1 Views 20:01:16 10/01/10
Event Description: ATD, RTB, DSP, WTF: Are We All Media Traders?What role do agency trading desks play inside and outside of their agencies? Do they connect or com...
[LESS INFO] 1 VIEWS | ADDED 20:01:16 10/01/10
Event Description: ATD, RTB, DSP, WTF: Are We All Media Traders?What role do agency trading desks play inside and outside of their agencies? Do they connect or compete with ad networks, publishers and ad exchanges when trading digital media? Where is the money and the margin? Agency Trading Desk leaders trade Q%A with Jay Sears, GM of The CONTEXTWEB Media Ad Exchange.Introduction: Sean Finnegan, President, Chief Digital Officer at Starcom Media Vest GroupModeration: Jay Sears, GM of The CONTEXTWEB Media Ad ExchangePanelists:
As we move toward both better scale and better targeting, more real-time connections and more hybrid roles by industry players, networks and exchanges are morphing, and will inevitably continue to do so. Will the rise of rich media, mobility and local help or hinder the arena? Several industry experts offer their conflicting visions of the future landscape and the business models poised to emerge.Moderator: Jay Sears, General Manager, ContextWeb’s ADSDAQ ExchangeMichael Baker, President and Chief Executive Officer, DataXuSloan Broderick, Managing Director, MediaCom InteractionSteve Katelman, Vice President, Publisher Development, OmnicomPhilip Smolin, General Manager, Platform Solutions, Turn