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Intelligent Software's virtual cities are the perfect place to test a population's response to policies, products and prices. Our Behavioural Business Intelligence and multi-award winning platform SimulAIt allow you to observe, predict outcomes and explore ways to influence them. The use of any resource depends on peoples' behaviour. How often a product is used, for how long, and for what purpose determines that product's environmental footprint. For improved sustainability outcomes, we need to understand people. That's where SimulAlt comes in. The real world is complex, dynamic, non-linear, and Human-centric, but our software can help you make sense of it. Households, business people and regulators- each group responds differently to policies, products and prices. Our systems integrate social, economic, environmental data and behaviours for accurate predictions of public response and behavioural change. “What-if” scenarios can be used to test, observe and influence outcomes. Cost-effective models of systems of all sizes and detail are realisable- from a business to an entire city. Driven by behavioural models, demographic data and population dynamics, SimulAIt has already been used to simulate up to 2 million households and has successfully informed Australian environmental policy Decisions. For more information, visit www.intelligentsoftware.com.au . Video produced by danimations. Distributed by Tubemogul.