New Media Minute

New media expert Daisy Whitney talks about the trends and news in online video, video blogging and new media.
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The Farewell Episod...
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23:12:53 04/10/12

It's the age-old question in online video - how do I make sure my videos are found? For insight into how to ensure your videos return high in search, are prop...

The Farewell Episode of the New Media Minute! Tag Your Videos,...

Added 04/10/12
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The Farewell Episode of the New Media Minute! Tag Your Videos, Boys and Girls...

[LESS INFO] 0 VIEWS | ADDED 23:12:53 04/10/12
It's the age-old question in online video - how do I make sure my videos are found? For insight into how to ensure your videos return high in search, are properly tagged and attractive to marketers, check out my interview with Metacafe CEO Erick Hachenburg. This is also the farewell episode of the New Media Minute! It's been a great four and a half years - thanks for watching!

How to Build and Bo...
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04:54:02 03/28/12

All brands should be on YouTube, but feeding a YouTube brand channel can feel like a daunting task. However, there are many ways to boost the video in your brand c...

How to Build and Boost Your Brand's YouTube Channel

Added 03/28/12
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How to Build and Boost Your Brand's YouTube Channel

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All brands should be on YouTube, but feeding a YouTube brand channel can feel like a daunting task. However, there are many ways to boost the video in your brand channel without shooting it all yourself, said YouTube executive Eric Meyerson. At a recent conference he offered several tips for brands to boost their YouTube presence through original videos, content curation and consumer content. For more details, check out this week's New Media Minute.

Social TV Buzz Doub...
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22:55:36 03/20/12

The growth of social activity in conversations and check-ins around TV programming has grown by about 91% year over year, according to a study by social TV trackin...

Social TV Buzz Doubles Year over Year; New Program Guide Weave...

Added 03/20/12
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Social TV Buzz Doubles Year over Year; New Program Guide Weaves in Real-Time Buzz

[LESS INFO] 0 VIEWS | ADDED 22:55:36 03/20/12
The growth of social activity in conversations and check-ins around TV programming has grown by about 91% year over year, according to a study by social TV tracking service Trendrr.TV. The company also uncovered several interesting trends regarding social activity for shows, news and live events, such as how Facebook is a more popular social venue for animated shows than Twitter. Meanwhile, electronic program guides are starting to incorporate social buzz about shows, such as the iPad app from TV listings service Veronica Magazine in Holland, which might prove an interesting template for how to weave social buzz into a program guide. In related news, video discovery service Digitalsmiths announced this week that it's building in real-time buzz to the recommendations it delivers to its customers. For more details, check out this week's New Media Minute.-Daisy Whitney

One-Third of U.S. A...
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02:42:40 03/14/12

Forrester expects that 112.5 million adults, or one-third of the adult population, will own a tablet by 2016, a revision of its previous forecast of 82.1 million. ...

One-Third of U.S. Adults to Own Tablet by 2016; What it Means ...

Added 03/14/12
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One-Third of U.S. Adults to Own Tablet by 2016; What it Means for Online Video Ads

[LESS INFO] 0 VIEWS | ADDED 02:42:40 03/14/12
Forrester expects that 112.5 million adults, or one-third of the adult population, will own a tablet by 2016, a revision of its previous forecast of 82.1 million. That's a huge jump, but it's not just from the iPad3 announced last week. The increase is due to the success of the Kindle Fire and Nook Tablet too, Forrester says. But what do these figures mean for online video? For more details on how tablets may usher in an era of high engagement and completion rates for online video, check out this week's New Media Minute. -Daisy Whitney

Online Video Gold R...
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21:39:41 03/06/12

As the online video business continues to grow, video vendors are racing to introduce new products, eager for a piece of the $3.1 billion ad spending pie. Companie...

Online Video Gold Rush as Vendors Race to Roll Out New Video F...

Added 03/06/12
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Online Video Gold Rush as Vendors Race to Roll Out New Video Features

[LESS INFO] 0 VIEWS | ADDED 21:39:41 03/06/12
As the online video business continues to grow, video vendors are racing to introduce new products, eager for a piece of the $3.1 billion ad spending pie. Companies from online media company Local Corporation, to ad serving platform Undertone, to ad network YuMe, to ad technology firm Adap.tv have all introduced new features in recent weeks and months. For more details on what this gold rush means, check out this week's edition of the New Media Minute.

Mobile Marketing - ...
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01:30:44 02/29/12

More than half of U.S. smartphone users turned to their phone to perform retail-related activities while in a store, according to comScore. That could be taking a ...

Mobile Marketing - How to Reach Consumers in Retail Stores

Added 02/29/12
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Mobile Marketing - How to Reach Consumers in Retail Stores

[LESS INFO] 0 VIEWS | ADDED 01:30:44 02/29/12
More than half of U.S. smartphone users turned to their phone to perform retail-related activities while in a store, according to comScore. That could be taking a picture of a product, comparing prices or scanning bar codes for coupons. How can smart brands and retailers take advantage of this behavior and reach consumers at that point of purchase? For all the details, check out this week's New Media Minute.

How to Build a Loya...
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15:18:55 02/22/12

So you’re a marketer or a small business or indie producer and you want people to watch your videos. Making a video go viral is probably out of your control, but m...

How to Build a Loyal Video Audience - Making Your Videos Popular

Added 02/22/12
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How to Build a Loyal Video Audience - Making Your Videos Popular

[LESS INFO] 0 VIEWS | ADDED 15:18:55 02/22/12
So you’re a marketer or a small business or indie producer and you want people to watch your videos. Making a video go viral is probably out of your control, but making it good isn’t. For any brand or Web series producers, here are five best practices for how to build a strong and loyal video audience over time, courtesy of Jay Miletsky, CEO of online network MyPod Studios and an author of several branding books.

Cord Cutting: Truth...
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03:41:53 02/15/12

More consumers are relying on broadband-only connections in their homes, but that doesn't necessarily mean they're cutting the cord. Nielsen's lates...

Cord Cutting: Truth or Lie?

Added 02/15/12
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Cord Cutting: Truth or Lie?

[LESS INFO] 1 VIEWS | ADDED 03:41:53 02/15/12
More consumers are relying on broadband-only connections in their homes, but that doesn't necessarily mean they're cutting the cord. Nielsen's latest three-screen report reveals that there are now 5.1 million broadcast only/broadband homes in the United States, up 23% from last year. Those are homes with Internet connectivity but not cable TV channels. But the growth may be coming from homes that never had broadband in the first place rather than homes cutting back. For more details, check out this week's New Media Minute.

Cross-Platform Camp...
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18:47:29 02/08/12

Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perf...

Cross-Platform Campaigns Boost Brand Recall 9 Times; Mobile Bu...

Added 02/08/12
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Cross-Platform Campaigns Boost Brand Recall 9 Times; Mobile Bumps Interaction 4 Times

[LESS INFO] 1 VIEWS | ADDED 18:47:29 02/08/12
Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perform? They’re not all created equally and mobile phones generate a much higher click through - or interaction rate - 4 and a half times -- that online video does. For more details on how new media outlets can help each other, check out this week's New Media Minute.

How to Measure Soci...
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06:30:53 02/01/12

Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin la...

How to Measure Social Buzz for a TV Show - Bluefin Labs

Added 02/01/12
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How to Measure Social Buzz for a TV Show - Bluefin Labs

[LESS INFO] 1 VIEWS | ADDED 06:30:53 02/01/12
Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs. Every where I turn, I hear this company's name mentioned and here’s why - Bluefin Labs is helping marketers pinpoint the precise social buzz of a TV show and the ads within it, and that's why agencies like Starcom, MediaVest and Mediacom have signed on to use the company's metrics to inform its online and TV buys. For more details, check out this week's New Media Minute.

How to Integrate On...
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11:00:26 01/25/12

What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% red...

How to Integrate Online Video and TV Ads

Added 01/25/12
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How to Integrate Online Video and TV Ads

[LESS INFO] 1 VIEWS | ADDED 11:00:26 01/25/12
What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online video network that partnered with Nielsen to study effectiveness of a cross-platform campaign. For details on how online video boosted the efficiency of TV, check out this week's New Media Minute.

How Consumers Use T...
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14:22:27 01/17/12

Like most TV networks, Scripps Networks has launched programming on mobile devices and tablets. So far, the programmer has found that tablet usage is four to five ...

How Consumers Use Tablets, Mobile Devices in the Home - Words ...

Added 01/17/12
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How Consumers Use Tablets, Mobile Devices in the Home - Words from a TV Exec

[LESS INFO] 1 VIEWS | ADDED 14:22:27 01/17/12
Like most TV networks, Scripps Networks has launched programming on mobile devices and tablets. So far, the programmer has found that tablet usage is four to five times that of the other devices. We caught up with Scripps executive Jeff Meyer and he shared insights on what this means and where networks will go next with new media devices, as well as what the mobile market needs from advertising. For more details, check out this week’s New Media Minute.

CES 2012 Outlook: C...
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04:31:28 01/11/12

The annual Consumer Electronics show has kicked off this week in Las Vegas, with gadgets and TV galore. CE makers from Samsung to LG are rolling out new connected ...

CES 2012 Outlook: Connected TVs

Added 01/11/12
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CES 2012 Outlook: Connected TVs

[LESS INFO] 1 VIEWS | ADDED 04:31:28 01/11/12
The annual Consumer Electronics show has kicked off this week in Las Vegas, with gadgets and TV galore. CE makers from Samsung to LG are rolling out new connected TV partnerships, as these smart sets accounted for 52 million sets sold last year. Now, in 2012, manufacturers are promoting Internet-capable TVs even more to distinguish themselves from the competition. For more on what's on the connected TV horizon, and whether 9% of consumers really have cut the cord, watch this week's New Media Minute.

Pre-rolls, Mobile V...
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20:15:35 01/04/12

After a robust 2011, online video should enjoy another year of rapid growth. eMarketer has said online video ad spend should rise 40% this year. Marketers say they...

Pre-rolls, Mobile Video Ads to Drive Online Video Spend 40% in...

Added 01/04/12
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Pre-rolls, Mobile Video Ads to Drive Online Video Spend 40% in 2012

[LESS INFO] 1 VIEWS | ADDED 20:15:35 01/04/12
After a robust 2011, online video should enjoy another year of rapid growth. eMarketer has said online video ad spend should rise 40% this year. Marketers say they'll move money from TV budgets and non-video display budgets, but they're also expecting organic growth, according to a Break Media report. Look for pre-roll formats and mobile video formats to drive the business. For more details, check out this week's New Media Minute.

Three New Media Pre...
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01:19:00 12/21/11

In many ways, 2011 was the year of the tablet, while social TV and online video partnerships enjoyed a robust twelve months as well. Looking ahead to 2012, keep an...

Three New Media Predictions for 2012

Added 12/21/11
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Three New Media Predictions for 2012

[LESS INFO] 1 VIEWS | ADDED 01:19:00 12/21/11
In many ways, 2011 was the year of the tablet, while social TV and online video partnerships enjoyed a robust twelve months as well. Looking ahead to 2012, keep an eye out for standards in tablet measurement, advanced online video deals in measurement, and an increased use of social TV for Web TV discovery. For details on my 2012 predictions, check out this week's New Media Minute.

Three Lessons Learn...
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20:45:56 12/14/11

What lessons did 2011 teach us about the new media business? Daisy Whitney shares three lessons learned in online video, social media and connected TV ads in this ...

Three Lessons Learned in New Media in 2011

Added 12/14/11
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Three Lessons Learned in New Media in 2011

[LESS INFO] 1 VIEWS | ADDED 20:45:56 12/14/11
What lessons did 2011 teach us about the new media business? Daisy Whitney shares three lessons learned in online video, social media and connected TV ads in this week's episode, drawing from Shira Lazar's What's Trending, the Old Spice Guy, and research on connected TVs.

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Checking In To TV Shows

Show: New Media Minute

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Checking In To TV Shows
01/18/11

Social media has become the new watercooler for TV shows and that’s why we’re seeing a number of new Fourquare-like check-in services for TV shows emerge. TV networks from HBO to NBC to OWN are pairing up with the new players in social TV like GetGlue, Philo and Miso. For more details on the ad and promotion opportunities in social TV check-ins, watch this week's New Media Minute.

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