Video Episodes:
12 Views
20:51:57 06/29/09
031 - Mark Earls: Copy, Copy, Copy
[LESS INFO] 12 VIEWS | ADDED 20:51:57 06/29/09
Talking at the BrainJuicer innovation conference. Mark Earls, author of 'Herd', talks about why copying is the important new paradigm for encouraging behavioural change. Filmed at the BrainJuicer/HSBC London Summerfest in June 2009.
49 Views
19:51:57 06/29/09
030 - Olaf Willoughby: Story Telling
[LESS INFO] 49 VIEWS | ADDED 19:51:57 06/29/09
Talking at the BrainJuicer innovation conference. Olaf Willoughby, photographer, researcher, writer, takes us through the art and science of story telling as an alternative way to engage audiences with vast amounts of data. Filmed at the BrainJuicer/HSBC London Summerfest in June 2009.
7 Views
18:51:57 06/29/09
029 - Faris Yakob: Be Nice or Leave!
[LESS INFO] 7 VIEWS | ADDED 18:51:57 06/29/09
Talking at the BrainJuicer innovation conference. Faris Yakob, EVP and chief technology strategist at ad. agency McCann-Erickson, takes us through his six rules of social media engagement which he believes brands should follow to offer something more meaningful and powerful to people. Filmed at the BrainJuicer/HSBC London Summerfest in June 2009.
17 Views
17:51:57 06/29/09
028 - Alexander Matthews: Innovating @ HSBC
[LESS INFO] 17 VIEWS | ADDED 17:51:57 06/29/09
Talking at the BrainJuicer innovation conference. Alexander Matthews, head of customer experience at HSBC, talks about the ways in which his team innovates to improve the customer experience at the global bank. Filmed at the BrainJuicer/HSBC London Summerfest in June 2009.
10 Views
16:51:57 06/29/09
027 - John Kearon: From Me to We
[LESS INFO] 10 VIEWS | ADDED 16:51:57 06/29/09
Talking at the BrainJuicer innovation conference. John Kearon, Chief Juicer at BrainJuicer, explains how he is turning research on its head by shifting the focus from asking people to explain their own behaviour, to using peoples' innate social abilities to comment on the behaviour of others.A pioneer in the use of wisdom of crowds in research (since 2004), he also reveals the results of experiments in mass ethnography, mass anthropology and co-creation. Filmed at the BrainJuicer/HSBC London Summerfest in June 2009.
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15:51:57 06/29/09
026 - Teaser: BrainJuicer/HSBC London Summerfest '09
[LESS INFO] 7 VIEWS | ADDED 15:51:57 06/29/09
STARRING: Mark Earls, John Kearon, Alexander Matthews, Olaf Willoughby, Faris Jakob. A teaser showing tidbits from the innovation conference. Filmed at the BrainJuicer/HSBC London Summerfest in June 2009.
30 Views
21:51:57 11/11/08
025 - BrainJuicer's Oktoberfest '08
[LESS INFO] 30 VIEWS | ADDED 21:51:57 11/11/08
STARRING: Andrew Gaule, BV Pradeep, Jaroslav Cir, John Kearon, Mark Earls, Michael Spencer. Brought to you by BrainJuicer's Oktoberfest. -----PODCAST----- BrainJuicer's Chief Juicer John Kearon is a regular on the conference circuit. And seeing that many events tend to mainly attract agencies, he began to wonder whether there was a way to significantly increase the client quotient. Well, a few weeks ago he ran his inaugural Oktoberfest, a one-day event in London and Amsterdam with a hand-picked line up of 'innovators' as speakers. Each intimate gathering attracted over 100 clients. The events were free and in true bootstrap fashion John partnered with Unilever and Philips to host the events and provide refreshments. John Griffiths blogged (http://paab.typepad.com/) about the London event. And we were asked to film, the result being the 17m highlight clip below (from 6hrs worth of material) which we hope you enjoy. STARRING: - Andrew Gaule, Founder, The H-I Network (www.h-i.com). - BV Pradeep, Dove team, Unilever (www.unilever.com). - Jaroslav Cir, CMI director, Rexona (Unilever) (www.unilever.com). - John Kearon, Chief Juicer, BrainJuicer (www.unilever.com). - Mark Earls, Herdmeister, Herd Consulting (http://herd.typepad.com). - Michael Spencer, MD, Sound Strategies (www.sound-strategies.co.uk).
8 Views
11:02:19 07/21/08
023 - The BrainJuicer Story: A Metaphor
[LESS INFO] 8 VIEWS | ADDED 11:02:19 07/21/08
As part of a training session, Juicer James Kennedy presents his team's version of the BrainJuicer story as a metaphor, appropriately entitled "Dr. House and the Princess".
24 Views
11:02:19 07/14/08
022 - The BrainJuicer Story
[LESS INFO] 24 VIEWS | ADDED 11:02:19 07/14/08
BrainJuicer founder and Chief Juicer John Kearon explains the many challenges he faced while getting the agency off the ground.
8 Views
11:02:19 01/07/08
021c - The Innovation Challenge (part 3 of 3)
[LESS INFO] 8 VIEWS | ADDED 11:02:19 01/07/08
The final part of a three-parter addressing the ever-important challenge of how to successfully innovate. Drawn from a series of client and expert roundtables in the UK and US, it starts by examining the issues and barriers that deter and prevent innovation. It then moves onto what drives successful innovation within organisations and megabrands such as Apple, Google and Procter and Gamble. And then finally, the significant role that research can play in inspiring and supporting innovation. Informative, amusing and thought-provoking, we hope you enjoy this and find it useful. A profound thanks to all of those who kindly gave up their valuable time to participate. -----TIMELINE----- PART III: THE ROLE OF MR 00:12 Research companies are complicit 00:36 Research: not useful for new category NPD 01:43 Research does not inspire 02:20 Hindered by the research industry's conservatism 03:25 The beauty of smaller, specialist agencies 04:45 Little incentive for researchers to let loose 06:19 Judging that emotional consumer response 07:35 Mass ethnography 08:24 The art of interpretation 08:43 Dead on arrival - engaging marketers with findings (workshops, film, role play) -----FEATURING----- Dr. Alex Gordon, Sign Salad; Alexandra Wren, Dove Haircare; Andrea Hickman, McCain Foods; Anne Curtis, Accenture; Bernard Elam, Mintel Inc.; Brian Tacik, Accenture; Don Moos, McCain Foods; Gaye Myatt, Fresh Insights; Iain Carruthers, Encounter Business; Jaroslav Cir, Rexona; Jeremy Linder, Firmenich; Krista Faron, Mintel Inc.; Linda Neville, Coca Cola; Michael A. Gorshe, Accenture; Olaf Willoughby, The Willoughby Partnership; Ruth Bernstein, Yard -----JUICERS----- Ari Popper, President NA; Brent Snider, Client Director; Ed Harrison, Senior Research Consultant; Eric Johnson, Research Consultant; Jim Rimmer, MD UK; John Kearon, Chief Juicer; Krishna Kabra, Research Director; Mike Riley, Senior Research Consultant; Orlando Wood, Client Director; Susan Casserly Griffin, VP Marketing.
3 Views
11:02:19 01/07/08
021a - The Innovation Challenge (part 1 of 3)
[LESS INFO] 3 VIEWS | ADDED 11:02:19 01/07/08
The first part of a three-parter addressing the ever-important challenge of how to successfully innovate. Drawn from a series of client and expert roundtables in the UK and US, it starts by examining the issues and barriers that deter and prevent innovation. It then moves onto what drives successful innovation within organisations and megabrands such as Apple, Google and Procter and Gamble. And then finally, the significant role that research can play in inspiring and supporting innovation. Informative, amusing and thought-provoking, we hope you enjoy this and find it useful. A profound thanks to all of those who kindly gave up their valuable time to participate. -----TIMELINE----- PART I: BARRIERS TO INNOVATION 00:13 A - Why bother innovating? 00:34 Clorox: fewer, bigger brands 01:05 Success of HP alumni 01:43 B - Barriers to big brand innovation 01:48 1. No incentive to innovative (Scottish Courage, Heinz) 02:27 Big brands have no excuse not to innovate 03:24 2. Smaller companies are less bureaucratic, more entrepreneurial 04:00 3. Innovation is a paradox that scares big companies 05:18 Issues with Stage-Gate systems 07:13 4. Innovating the wrong way round/over centralising (Unilever) 09:14 5. Pressure for short-term payback 10:42 6. Reputational risk 12:14 7. Corporate risk 12:30 8. Information overload -----FEATURING----- Dr. Alex Gordon, Sign Salad; Alexandra Wren, Dove Haircare; Andrea Hickman, McCain Foods; Anne Curtis, Accenture; Bernard Elam, Mintel Inc.; Brian Tacik, Accenture; Don Moos, McCain Foods; Gaye Myatt, Fresh Insights; Iain Carruthers, Encounter Business; Jaroslav Cir, Rexona; Jeremy Linder, Firmenich; Krista Faron, Mintel Inc.; Linda Neville, Coca Cola; Michael A. Gorshe, Accenture; Olaf Willoughby, The Willoughby Partnership; Ruth Bernstein, Yard -----JUICERS----- Ari Popper, President NA; Brent Snider, Client Director; Ed Harrison, Senior Research Consultant; Eric Johnson, Research Consultant; Jim Rimmer, MD UK; John Kearon, Chief Juicer; Krishna Kabra, Research Director; Mike Riley, Senior Research Consultant; Orlando Wood, Client Director; Susan Casserly Griffin, VP Marketing.
10 Views
11:02:19 01/07/08
021b - The Innovation Challenge (part 2 of 3)
[LESS INFO] 10 VIEWS | ADDED 11:02:19 01/07/08
The second part of a three-parter addressing the ever-important challenge of how to successfully innovate. Drawn from a series of client and expert roundtables in the UK and US, it starts by examining the issues and barriers that deter and prevent innovation. It then moves onto what drives successful innovation within organisations and megabrands such as Apple, Google and Procter and Gamble. And then finally, the significant role that research can play in inspiring and supporting innovation. Informative, amusing and thought-provoking, we hope you enjoy this and find it useful. A profound thanks to all of those who kindly gave up their valuable time to participate. -----TIMELINE----- PART II: SUCCESSFULLY INNOVATING 00:11 Conditions for innovation (frustration, craft, stubbornness) (Dyson) 01:03 Evangelising the brand story (Apple, Microsoft) 01:50 Challenging internally (Apple, Dyson) 02:30 Exuding confidence (Apple, Dyson) 02:59 Creating movements (Dyson, Google) 03:45 Innovating in new vs. existing categories (Celebrations) 04:25 Innovating based on short vs. long-term trends 05:13 Creating meaning (Dove, Nike) 06:05 Users vs. disciples (Apple, Dove) 06:29 "Don't worry, be crappy" 07:08 The paradox of speed 07:38 Make meaning, and the money will follow 08:48 Small innovations matter 09:15 Learning to love failure 10:24 Encouraging risk (Apple, Google) 10:19 Successful innovators (Frito Lay, Motorola, Virgin) 11:51 Open innovation (P%G vs. Unilever, Microsoft) 15:39 A diverse and tolerant workforce 16:41 Generalists vs. specialists (P%G) 17:37 Diverse teams (P%G) 18:43 The role of internal politics (Diageo) -----FEATURING----- Dr. Alex Gordon, Sign Salad; Alexandra Wren, Dove Haircare; Andrea Hickman, McCain Foods; Anne Curtis, Accenture; Bernard Elam, Mintel Inc.; Brian Tacik, Accenture; Don Moos, McCain Foods; Gaye Myatt, Fresh Insights; Iain Carruthers, Encounter Business; Jaroslav Cir, Rexona; Jeremy Linder, Firmenich; Krista Faron, Mintel Inc.; Linda Neville, Coca Cola; Michael A. Gorshe, Accenture; Olaf Willoughby, The Willoughby Partnership; Ruth Bernstein, Yard -----JUICERS----- Ari Popper, President NA; Brent Snider, Client Director; Ed Harrison, Senior Research Consultant; Eric Johnson, Research Consultant; Jim Rimmer, MD UK; John Kearon, Chief Juicer; Krishna Kabra, Research Director; Mike Riley, Senior Research Consultant; Orlando Wood, Client Director; Susan Casserly Griffin, VP Marketing.
12 Views
11:02:19 01/01/08
020 - BJ Abbey Studios Day
[LESS INFO] 12 VIEWS | ADDED 11:02:19 01/01/08
A BrainJuicer Labs initiative, this is a short film from a day long experimentation with music and its potential applications in research. The day was run by Sound Strategies. -----FEATURING----- Ana Balabanovic, Cadburys; Andrew Peggie, Sound Strategies; Charlotte Kiddle, BrainJuicer; Dan O'Donoghue, Publicis; Jaap Moll, BrainJuicer Neths; Jim Rimmer, BrainJuicer UK; John Kearon, BrainJuicer; Lizza Moya, Heineken; Michael Spencer, Sound Strategies; Orlando Wood, BrainJuicer; Rachael Smith, Cadburys; Simon Godfrey, BrainJuicer; Susan Aminoff, Elias Arts.
4 Views
11:02:19 10/08/07
019 - BJ NYC Office Tour
[LESS INFO] 4 VIEWS | ADDED 11:02:19 10/08/07
Meet the Juicers at BJ's trendy Manhattan office. -----FEATURING----- Ari Popper, President; Brent Snider, Account director; Eric Johnson, Research consultant; Krishna Kabra, Research director; Mike Riley, Senior research consultant.
6 Views
11:02:19 10/01/07
018 - Communications Roundtable 2 (of 2)
[LESS INFO] 6 VIEWS | ADDED 11:02:19 10/01/07
Chief Juicer John Kearon hosts the second of two communications roundtables with client and agency folks looking into the latest thinking on communications and communications testing. -----TIMELINE [35:50]----- 00:00 Intro. 01:17 Ad. testing helps weed out 'bad' ads. 02:22 Shouldn't ad. testing help spot the 'winners'? 03:15 Why are executives less likely to override ad. test than product test results? 07:25 The impact of client culture and CMO tenure on advertising strategy and risk profile. 11:06 "You can't understand your customer overnight". 12:57 Emotional advertising doesn't play a major role across all media platforms. 14:28 John Morris: in every category, "brand attitude and purchase intent is ultimately driven by emotions". 16:31 Is 'love' really an emotion? 18:58 Leveraging the herd effect/viral behaviour (Budweiser). 21:55 Should ad. testing feedback be dichotomous rather than scalar? 22:16 Does ad. testing over-emphasise the negative (at the expense of optimisation)? 24:48 The fear of failure in creativity. 26:28 The importance of diagnostics in helping people move on to the next idea. 28:23 Communicating aspiration and status (Mercedes). 30:28 Car marketing. -----NOTABLE MENTIONS----- Audi. BMW. Budweiser. Citroen. Dairy Crest. Domestos. Guinness. John Morris ("Mild Cognitive Impairment"). John Webster. Lynx. Mark Earls ("Herd behaviour"). Mercedes. Nike. Philips. Prof. Robert Heath. Simon Clift (Unilever). Status. -----FEATURING----- Dan O'Donoghue, Publicis; David Faulkner, Dairy Crest; Denis Lawson, Burtons; Jennifer Whyte, Unilever; Jim Rimmer, BrainJuicer UK; John Kearon, BrainJuicer; Pardeep Gow, Shell; Will Goodhand, BrainJuicer.
13 Views
11:02:19 09/03/07
017 - Communications Roundtable 1 (of 2)
[LESS INFO] 13 VIEWS | ADDED 11:02:19 09/03/07
Chief Juicer John Kearon hosts the first of two communications roundtables with client and agency folks looking into the latest thinking on communications and communications testing. -----TIMELINE [32:50]----- 00:00 Intro. 00:16 Capturing the emotional response (Prof. Robert Heath). 01:07 Ad. testing: feels like it's still in the Edison era, not quite there yet. 01:57 Can you game Millward Brown's ad. pre-testing system? 02:21 Every human decision involves emotion - yet marketing fails to acknowledge this. 03:06 Passive versus active, autonomic versus reflective. 05:22 P%G ad. testing - the "list of 10". 07:18 Management response to ad. testing data. 08:46 Music and branding. 10:17 Few ad. testing systems deliver diagnostics. 12:57 Need for a robust ad. screener. 14:36 Baileys brand failed in research - but went onto become brand leader - (experiential). 16:12 Rise of experiential advertising (Gordon's gin, Philips Ambilight tv, Red Bull, Innocent, Dr. Pepper). 19:24 Integrated campaigns - Innocent gained much from this. 19:53 Rising consumer preference for pull versus push - social networks (Carling). 21:33 Critique on Tropicana NY ad. (an ad. that performed much better than ad. testing said it would). 26:52 Critique on Country Life butter ad. (an ad. that performed worse than ad. testing said it would). 30:15 Exploiting 'herd' behaviour. -----NOTABLE MENTIONS----- Andrex. Baileys. Carling. Country Life. Diageo. Dr. Pepper. Gary Lineker. Gordon's gin. Guinness. IDV. Innocent. Ipsos. Mark Earls. Millward Brown Link. Philips Ambilight. Prof. Robert Heath. Red Bull. Tropicana. Unilever. Walkers. -----FEATURING----- Alessandra Tonei, Diageo; Evert Bos, BrainJuicer Netherlands; James Kennedy, BrainJuicer; Jim Rimmer, BrainJuicer UK; John Kearon, BrainJuicer; Lindsey Reed, Coca Cola; Lizza Moya, Heineken; Orlando Wood, BrainJuicer; Sherry Robbins, Publicis.
01/07/08