New Media Minute

New media expert Daisy Whitney talks about the trends and news in online video, video blogging and new media.
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Mobile Marketing - ...
211 Views
01:30:44 02/29/12

More than half of U.S. smartphone users turned to their phone to perform retail-related activities while in a store, according to comScore. That could be taking a ...

Mobile Marketing - How to Reach Consumers in Retail Stores

Added 02/29/12
211 Views

Mobile Marketing - How to Reach Consumers in Retail Stores

[LESS INFO] 211 VIEWS | ADDED 01:30:44 02/29/12
More than half of U.S. smartphone users turned to their phone to perform retail-related activities while in a store, according to comScore. That could be taking a picture of a product, comparing prices or scanning bar codes for coupons. How can smart brands and retailers take advantage of this behavior and reach consumers at that point of purchase? For all the details, check out this week's New Media Minute.

How to Build a Loya...
206 Views
15:18:55 02/22/12

So you’re a marketer or a small business or indie producer and you want people to watch your videos. Making a video go viral is probably out of your control, but m...

How to Build a Loyal Video Audience - Making Your Videos Popular

Added 02/22/12
206 Views

How to Build a Loyal Video Audience - Making Your Videos Popular

[LESS INFO] 206 VIEWS | ADDED 15:18:55 02/22/12
So you’re a marketer or a small business or indie producer and you want people to watch your videos. Making a video go viral is probably out of your control, but making it good isn’t. For any brand or Web series producers, here are five best practices for how to build a strong and loyal video audience over time, courtesy of Jay Miletsky, CEO of online network MyPod Studios and an author of several branding books.

Cord Cutting: Truth...
162 Views
03:41:53 02/15/12

More consumers are relying on broadband-only connections in their homes, but that doesn't necessarily mean they're cutting the cord. Nielsen's lates...

Cord Cutting: Truth or Lie?

Added 02/15/12
162 Views

Cord Cutting: Truth or Lie?

[LESS INFO] 162 VIEWS | ADDED 03:41:53 02/15/12
More consumers are relying on broadband-only connections in their homes, but that doesn't necessarily mean they're cutting the cord. Nielsen's latest three-screen report reveals that there are now 5.1 million broadcast only/broadband homes in the United States, up 23% from last year. Those are homes with Internet connectivity but not cable TV channels. But the growth may be coming from homes that never had broadband in the first place rather than homes cutting back. For more details, check out this week's New Media Minute.

Cross-Platform Camp...
149 Views
18:47:29 02/08/12

Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perf...

Cross-Platform Campaigns Boost Brand Recall 9 Times; Mobile Bu...

Added 02/08/12
149 Views

Cross-Platform Campaigns Boost Brand Recall 9 Times; Mobile Bumps Interaction 4 Times

[LESS INFO] 149 VIEWS | ADDED 18:47:29 02/08/12
Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perform? They’re not all created equally and mobile phones generate a much higher click through - or interaction rate - 4 and a half times -- that online video does. For more details on how new media outlets can help each other, check out this week's New Media Minute.

How to Measure Soci...
157 Views
06:30:53 02/01/12

Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin la...

How to Measure Social Buzz for a TV Show - Bluefin Labs

Added 02/01/12
157 Views

How to Measure Social Buzz for a TV Show - Bluefin Labs

[LESS INFO] 157 VIEWS | ADDED 06:30:53 02/01/12
Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs. Every where I turn, I hear this company's name mentioned and here’s why - Bluefin Labs is helping marketers pinpoint the precise social buzz of a TV show and the ads within it, and that's why agencies like Starcom, MediaVest and Mediacom have signed on to use the company's metrics to inform its online and TV buys. For more details, check out this week's New Media Minute.

How to Integrate On...
150 Views
11:00:26 01/25/12

What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% red...

How to Integrate Online Video and TV Ads

Added 01/25/12
150 Views

How to Integrate Online Video and TV Ads

[LESS INFO] 150 VIEWS | ADDED 11:00:26 01/25/12
What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online video network that partnered with Nielsen to study effectiveness of a cross-platform campaign. For details on how online video boosted the efficiency of TV, check out this week's New Media Minute.

How Consumers Use T...
154 Views
14:22:27 01/17/12

Like most TV networks, Scripps Networks has launched programming on mobile devices and tablets. So far, the programmer has found that tablet usage is four to five ...

How Consumers Use Tablets, Mobile Devices in the Home - Words ...

Added 01/17/12
154 Views

How Consumers Use Tablets, Mobile Devices in the Home - Words from a TV Exec

[LESS INFO] 154 VIEWS | ADDED 14:22:27 01/17/12
Like most TV networks, Scripps Networks has launched programming on mobile devices and tablets. So far, the programmer has found that tablet usage is four to five times that of the other devices. We caught up with Scripps executive Jeff Meyer and he shared insights on what this means and where networks will go next with new media devices, as well as what the mobile market needs from advertising. For more details, check out this week’s New Media Minute.

CES 2012 Outlook: C...
138 Views
04:31:28 01/11/12

The annual Consumer Electronics show has kicked off this week in Las Vegas, with gadgets and TV galore. CE makers from Samsung to LG are rolling out new connected ...

CES 2012 Outlook: Connected TVs

Added 01/11/12
138 Views

CES 2012 Outlook: Connected TVs

[LESS INFO] 138 VIEWS | ADDED 04:31:28 01/11/12
The annual Consumer Electronics show has kicked off this week in Las Vegas, with gadgets and TV galore. CE makers from Samsung to LG are rolling out new connected TV partnerships, as these smart sets accounted for 52 million sets sold last year. Now, in 2012, manufacturers are promoting Internet-capable TVs even more to distinguish themselves from the competition. For more on what's on the connected TV horizon, and whether 9% of consumers really have cut the cord, watch this week's New Media Minute.

Pre-rolls, Mobile V...
146 Views
20:15:35 01/04/12

After a robust 2011, online video should enjoy another year of rapid growth. eMarketer has said online video ad spend should rise 40% this year. Marketers say they...

Pre-rolls, Mobile Video Ads to Drive Online Video Spend 40% in...

Added 01/04/12
146 Views

Pre-rolls, Mobile Video Ads to Drive Online Video Spend 40% in 2012

[LESS INFO] 146 VIEWS | ADDED 20:15:35 01/04/12
After a robust 2011, online video should enjoy another year of rapid growth. eMarketer has said online video ad spend should rise 40% this year. Marketers say they'll move money from TV budgets and non-video display budgets, but they're also expecting organic growth, according to a Break Media report. Look for pre-roll formats and mobile video formats to drive the business. For more details, check out this week's New Media Minute.

Three New Media Pre...
146 Views
01:19:00 12/21/11

In many ways, 2011 was the year of the tablet, while social TV and online video partnerships enjoyed a robust twelve months as well. Looking ahead to 2012, keep an...

Three New Media Predictions for 2012

Added 12/21/11
146 Views

Three New Media Predictions for 2012

[LESS INFO] 146 VIEWS | ADDED 01:19:00 12/21/11
In many ways, 2011 was the year of the tablet, while social TV and online video partnerships enjoyed a robust twelve months as well. Looking ahead to 2012, keep an eye out for standards in tablet measurement, advanced online video deals in measurement, and an increased use of social TV for Web TV discovery. For details on my 2012 predictions, check out this week's New Media Minute.

Three Lessons Learn...
144 Views
20:45:56 12/14/11

What lessons did 2011 teach us about the new media business? Daisy Whitney shares three lessons learned in online video, social media and connected TV ads in this ...

Three Lessons Learned in New Media in 2011

Added 12/14/11
144 Views

Three Lessons Learned in New Media in 2011

[LESS INFO] 144 VIEWS | ADDED 20:45:56 12/14/11
What lessons did 2011 teach us about the new media business? Daisy Whitney shares three lessons learned in online video, social media and connected TV ads in this week's episode, drawing from Shira Lazar's What's Trending, the Old Spice Guy, and research on connected TVs.

Online Video Ad Vie...
151 Views
15:06:20 12/06/11

Online video advertising is finally catching up to consumer viewing habits. The growth rate of video ad views in the third quarter outpaced the growth rate for vid...

Online Video Ad Views Skyrocket in Q3

Added 12/06/11
151 Views

Online Video Ad Views Skyrocket in Q3

[LESS INFO] 151 VIEWS | ADDED 15:06:20 12/06/11
Online video advertising is finally catching up to consumer viewing habits. The growth rate of video ad views in the third quarter outpaced the growth rate for video views for the first time, according to new data from video technology company Freewheel. Freewheel also found that completion rates for ads were highest in long-form videos that had more ads, a promising sign for the online TV business. For more details, check out this week's New Media Minute.

Four Digital Media ...
141 Views
18:15:23 11/21/11

Which digital media startups are poised for success? The New Media Minute has scoured the ranks of new players in shopper marketing, social media, gaming and mobil...

Four Digital Media Startups to Watch

Added 11/21/11
141 Views

Four Digital Media Startups to Watch

[LESS INFO] 141 VIEWS | ADDED 18:15:23 11/21/11
Which digital media startups are poised for success? The New Media Minute has scoured the ranks of new players in shopper marketing, social media, gaming and mobile. In this week's New Media Minute, Daisy Whitney tell us why to watch Bluefin Labs, Sonar, GoldRun and Steelhouse.

NBCU's iVillage to ...
150 Views
15:10:34 11/16/11

NBCU-owned iVillage has steadily grown the frequency and amount of video across its site and is now generating more than 4 million video views each month, with pla...

NBCU's iVillage to Expand Online Video in 2012; What Works for...

Added 11/16/11
150 Views

NBCU's iVillage to Expand Online Video in 2012; What Works for Brands & Consumers

[LESS INFO] 150 VIEWS | ADDED 15:10:34 11/16/11
NBCU-owned iVillage has steadily grown the frequency and amount of video across its site and is now generating more than 4 million video views each month, with plans to expand the video on its site in 2012. Kelly Wallace, the site's head of video and chief correspondent, said advertisers are keen on integrations into the content, and that viewers like daily franchises. Look for more of that in the year ahead, with more details in this week's New Media Minute.

How to Measure ROI ...
149 Views
04:33:29 11/02/11

About 40% of media buyers at marketers and agencies say that measuring ROI in online video is hard to do. That’s why marketers should outline goals up front so the...

How to Measure ROI in Online Video

Added 11/02/11
149 Views

How to Measure ROI in Online Video

[LESS INFO] 149 VIEWS | ADDED 04:33:29 11/02/11
About 40% of media buyers at marketers and agencies say that measuring ROI in online video is hard to do. That’s why marketers should outline goals up front so they can better measure ROI against the cost per view in online video. For tips on how to do so, check out this week’s edition of the New Media Minute with ROI insights for online video.

Retailers like Sear...
147 Views
20:48:05 10/25/11

One of the most anticipated books of the year in the Walter Isaacson Steve Jobs biography hits bookstores this week, and that's why the New Media Minute is ta...

Retailers like Sears, Puma, Burberry Turn to iPads; Four Shopp...

Added 10/25/11
147 Views

Retailers like Sears, Puma, Burberry Turn to iPads; Four Shopper Marketing Startups to Watch

[LESS INFO] 147 VIEWS | ADDED 20:48:05 10/25/11
One of the most anticipated books of the year in the Walter Isaacson Steve Jobs biography hits bookstores this week, and that's why the New Media Minute is taking a look at some of the most innovative uses brands are making of iPads in retail stores, such as Sears, Burberry and Puma. In addition, the episode take a quick look at four shopper marketing startups poised for success: Zazum, Choozon, Steelhouse and Nearbuy.

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Groundswell's Charlene Li Chats with New Media ...

Show: New Media Minute

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Groundswell's Charlene Li Chats with New Media Minute
04/14/09

Are online video metrics a blessing or a curse? What type of tools and features should surround your online videos? How are Hulu and YouTube doing and who will win? Author, thinker and social media visionary Charlene Li, author of Groundswell, shares her thoughts with the New Media Minute this week.

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