Video Episodes:
0 Views
08:12:58 07/29/08
Bloggom About Our Children with Special Needs
[LESS INFO] 0 VIEWS | ADDED 12:12:58 07/29/08
If parenting in general can be isolating, it can be more so when raising a child with special needs. Susan Etlinger , Shannon Des Roches Rosa aka Squid Rosenberg , Kristina Chew , Jennifer Graf Groneberg and Vicki Forman are among those MommyBloggers who are blogging their experiences...and finding both a community...and a cause. Join them. Share your story. Find out how, to quote Vicki, "...to embrace and treasure what makes us all different. And the same."
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07:58:16 07/29/08
Mirrors: Ours, the Media's, Our Cultures' and Our Kids
[LESS INFO] 0 VIEWS | ADDED 11:58:16 07/29/08
We blog about our own self-images a lot, there's no doubt about that. But a lot of us also blog about our kids’ self-images. Our kids, at some point, become aware of their own physical attributes...and the physical attributes of other people too. Often we’re in the position of reacting to negative stuff they bring home. “You’re ugly, you’re too fat, your eyes are wrong, your color is different than your mom's” etc.
Sometimes it’s really hard to help our kids if we don’t feel good about ourselves. Have you ever been afraid they're actually picking up the wrong messages from your own attitudes about yourself? And how often have you wondered how to effectively counteract the messages we all receive from a society that markets the “super model” look to 9 year old girls and plastic surgery as a Sweet 16 present?
Children of all races, sizes, ages, and body types deserve to feel good about themselves: how they look, and how their bodies feel. Moderator Laurie Toby Edison will talk with Tracee Sioux , Kelly Wickham , Glennia Campbell and the collective wisdom in the room about strategies to help our kids like themselves as they are.
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07:49:22 07/29/08
Public Parenting & Privacy
[LESS INFO] 0 VIEWS | ADDED 11:49:22 07/29/08
We'll talk to Chris Jordan about the unfortunate and very real reasons she protects her privacy online. We'll talk to Shannon Lowe , whose children are getting old enough to weigh in on what she should and should not blog about them. We'll talk to Crystal whose kids are also old enough, and who she has blogged about in a way that actually earned her hate mail! We'll talk to Shino Tanaka , a former police officer and current online community manager, about where danger lies and how to protect oneself. Shireen Mitchell will ringlead the conversation.
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07:40:54 07/29/08
Is MommyBlogging Still a Radical Act?
[LESS INFO] 0 VIEWS | ADDED 11:40:54 07/29/08
Lindsay Ferrier recently made us all stop and think about it with her post " The State of the Mommyblog ", and Lindsay is on hand to moderate this discussion with Polly Pagenhart (aka Lesbian Dad ), Maria from Immoral Matriarch and Charlene Li , who still thinks blogging of any kind is a radical act, but is having trouble figuring out out to merge her personal and professional blogging identities to feel like one whole person.
1 Views
17:25:27 07/18/08
Weber Shandwick interviews Jean Crawford
[LESS INFO] 1 VIEWS | ADDED 21:25:27 07/18/08
Weber Shandwick interviews Jean Crawford, director of PBS parents interactive. Learn more about the new SuperSister program!
1 Views
15:14:21 07/18/08
Welcome to BlogHer 08
[LESS INFO] 1 VIEWS | ADDED 19:14:21 07/18/08
Weber Shandwick is at BlogHer 08 in San Francisco and will be interviewing everyone from bloggers to sponsors. Keep checking back for more videos!
1 Views
11:38:30 04/11/08
"We don't know what to do with you" - Part 1
[LESS INFO] 1 VIEWS | ADDED 15:38:30 04/11/08
The elephant in the room is how marketers are blowing it with women outside the young, white mom demographic. This issue bubbled to the top during BlogHer 07's State of the Momosphere panel. When a couple of MommyBloggers of color voiced their dismay at feeling alternately pandered to and ignored by companies who are currently crawling the blogosphere, a marketer in the room actually uttered the now-famous words that comprise the title of this session. We have Jory Des Jardins , the moderator of that Momosphere session back to moderate again. And we have one of the bloggers who stood up to be counted back at BlogHer '07 on hand to elaborate on her perception of marketing and advertising in the blogosphere, Stefania Pomponi Butler from CityMama and KimchiMamas . The differences Stefania sees between how she is approached on those two blogs alone...one that identifies her ethnicity right in the blog name and one that does not...is part of the story. Kimberly Coleman joins the discussion with her own perspective on what tends to go right, and what opportunities tend to get missed. Finally, Laura Martinez is a journalist, editor and AdAge blogger who specializes in advertising and marketing, with a focus on reaching the Hispanic market. She joins them to talk about how marketers traditionally have carved up the diversity pie. With the blogosphere being more racially diverse than the Internet as a whole (according to Pew), we'll be asking the same question asked in Friday morning's keynote: do the old rules apply in the blogosphere?
1 Views
09:53:52 04/10/08
Who You Are, Not What You Do - Part 4
[LESS INFO] 1 VIEWS | ADDED 13:53:52 04/10/08
Social media outreach can help you do way more than sell a product or propagate messaging...it can tell your customers who you are. So, how does that help your company through good times and bad? Author and Weber-Shandwick Chief Reputation Officer, Leslie Gaines-Ross has some insight on just that. Is your company concerned with corporate social responsibility and particularly how sustainability and green initiatives fit into that? Mary Clare Hunt has some data on why it should be top of any corporate communicators mind...and priority list. Can you measure the value of creating positive reputation out in the social media world? Umbria CEO Janet Eden-Harris has some answers. Finally, what's it like to be the human face of a technology company? Tara Anderson from Lijit knows, and she and Lijit are probably like most companies out there who learned a lot as they went along. What organizational values are you incorporating into your outreach, and what good does it do you? Moderator Elana Centor will make sure you find out in this session.
1 Views
09:45:30 04/10/08
Who You Are, Not What You Do - Part 3
[LESS INFO] 1 VIEWS | ADDED 13:45:30 04/10/08
Social media outreach can help you do way more than sell a product or propagate messaging...it can tell your customers who you are. So, how does that help your company through good times and bad? Author and Weber-Shandwick Chief Reputation Officer, Leslie Gaines-Ross has some insight on just that. Is your company concerned with corporate social responsibility and particularly how sustainability and green initiatives fit into that? Mary Clare Hunt has some data on why it should be top of any corporate communicators mind...and priority list. Can you measure the value of creating positive reputation out in the social media world? Umbria CEO Janet Eden-Harris has some answers. Finally, what's it like to be the human face of a technology company? Tara Anderson from Lijit knows, and she and Lijit are probably like most companies out there who learned a lot as they went along. What organizational values are you incorporating into your outreach, and what good does it do you? Moderator Elana Centor will make sure you find out in this session.
1 Views
09:38:51 04/10/08
Who You Are, Not What You Do - Part 2
[LESS INFO] 1 VIEWS | ADDED 13:38:51 04/10/08
Social media outreach can help you do way more than sell a product or propagate messaging...it can tell your customers who you are. So, how does that help your company through good times and bad? Author and Weber-Shandwick Chief Reputation Officer, Leslie Gaines-Ross has some insight on just that. Is your company concerned with corporate social responsibility and particularly how sustainability and green initiatives fit into that? Mary Clare Hunt has some data on why it should be top of any corporate communicators mind...and priority list. Can you measure the value of creating positive reputation out in the social media world? Umbria CEO Janet Eden-Harris has some answers. Finally, what's it like to be the human face of a technology company? Tara Anderson from Lijit knows, and she and Lijit are probably like most companies out there who learned a lot as they went along. What organizational values are you incorporating into your outreach, and what good does it do you? Moderator Elana Centor will make sure you find out in this session.
1 Views
09:33:17 04/10/08
Who You Are, Not What You Do - Part 1
[LESS INFO] 1 VIEWS | ADDED 13:33:17 04/10/08
Social media outreach can help you do way more than sell a product or propagate messaging...it can tell your customers who you are. So, how does that help your company through good times and bad? Author and Weber-Shandwick Chief Reputation Officer, Leslie Gaines-Ross has some insight on just that. Is your company concerned with corporate social responsibility and particularly how sustainability and green initiatives fit into that? Mary Clare Hunt has some data on why it should be top of any corporate communicators mind...and priority list. Can you measure the value of creating positive reputation out in the social media world? Umbria CEO Janet Eden-Harris has some answers. Finally, what's it like to be the human face of a technology company? Tara Anderson from Lijit knows, and she and Lijit are probably like most companies out there who learned a lot as they went along. What organizational values are you incorporating into your outreach, and what good does it do you? Moderator Elana Centor will make sure you find out in this session.
1 Views
09:14:01 04/10/08
Morning Keynote: Talkin' 'Bout My Generation - Part 4
[LESS INFO] 1 VIEWS | ADDED 13:14:01 04/10/08
Is online technology starting to make women in traditional age band demographics look more alike than unalike? Are assumptions about interest interest and aptitude obsolete? One key thing women in all age demos have in common: They don't want to be patronized. Are marketers falling into that trap?
BlogHer co-founder Lisa Stone moderates this discussion with a trio of experts on women online:
* Maria T. Bailey , author, speaker and Founder/CEO of BSM Media
* Ellen Siminoff , once named one of eight "Masters of Information" by Forbes Magazine, former founding executive of Yahoo! and now Chairman, of Efficient Frontier
* Robin Wolaner , long-time media executive, Founder of Parenting Magazine and now Founder and CEO of TeeBeeDee
1 Views
09:06:11 04/10/08
Morning Keynote: Talkin' 'Bout My Generation - Part 3
[LESS INFO] 1 VIEWS | ADDED 13:06:11 04/10/08
Is online technology starting to make women in traditional age band demographics look more alike than unalike? Are assumptions about interest interest and aptitude obsolete? One key thing women in all age demos have in common: They don't want to be patronized. Are marketers falling into that trap?
BlogHer co-founder Lisa Stone moderates this discussion with a trio of experts on women online:
* Maria T. Bailey , author, speaker and Founder/CEO of BSM Media
* Ellen Siminoff , once named one of eight "Masters of Information" by Forbes Magazine, former founding executive of Yahoo! and now Chairman, of Efficient Frontier
* Robin Wolaner , long-time media executive, Founder of Parenting Magazine and now Founder and CEO of TeeBeeDee
2 Views
15:51:27 04/09/08
You Can't Manufacture Buzz...Or Can You? - Part 3
[LESS INFO] 2 VIEWS | ADDED 19:51:27 04/09/08
Admit it: You work with people who think social media is like magic, don't you? If you build it, they will come; you will leap to #1 in search rankings, and everyone who checks out your blog will want to write about it in theirs. The truth is that that elusive brass ring, "buzz," is usually not magic or an accident, but the result of thoughtful strategy and effective execution. Hear about a variety of ways that you, too, can become an "overnight sensation."
BlogHer co-founder Elisa Camahort Page moderates this discussion with some women who have a pretty clear idea on exactly how much work goes into creating the effortless, viral spread of a message:
* Melissa Anelli is the webmistress behind prominent Harry Potter fan site, The Leaky Cauldron . She has overseen the site's development as the premier source for Potter info, community and fanfic, and as a validated media outlet that gets the same access and treatment from the publisher, author and studio as more traditional outlets (if not better!) Lots of fans have started and maintained sites, but what has allowed this one to become the sensation it is? Content, community, charitable tie-ins...and an absolute passion doesn't hurt.
* You may know Kathryn Finney as The Budget Fashionista. She has leveraged her "love of fashion and lack of cash" into a book and into features and mentions in over 300 major print publications (New York Times, InStyle, Redbook, Wall Street Journal), and over 50 television segments including multiple appearances on NBC's TODAY Show, Good Morning America, and CNN. Now, that's some buzz!
* Kerry Miller leads a double-life. By day she is a BusinessWeek reporter , covering small businesses and start-ups...many of them web-based. But she is also the proprietress of PassiveAggressiveNotes.com . A side project that she has grown to a million page views a month by concentrating on content, community...and by getting some well-timed bumps in traffic from influential sources. Kerry believes we all need that devil's advocate who will ask: If you build that , will anyone really want to come?
1 Views
15:44:39 04/09/08
You Can't Manufacture Buzz...Or Can You? - Part 2
[LESS INFO] 1 VIEWS | ADDED 19:44:39 04/09/08
Admit it: You work with people who think social media is like magic, don't you? If you build it, they will come; you will leap to #1 in search rankings, and everyone who checks out your blog will want to write about it in theirs. The truth is that that elusive brass ring, "buzz," is usually not magic or an accident, but the result of thoughtful strategy and effective execution. Hear about a variety of ways that you, too, can become an "overnight sensation."
BlogHer co-founder Elisa Camahort Page moderates this discussion with some women who have a pretty clear idea on exactly how much work goes into creating the effortless, viral spread of a message:
* Melissa Anelli is the webmistress behind prominent Harry Potter fan site, The Leaky Cauldron . She has overseen the site's development as the premier source for Potter info, community and fanfic, and as a validated media outlet that gets the same access and treatment from the publisher, author and studio as more traditional outlets (if not better!) Lots of fans have started and maintained sites, but what has allowed this one to become the sensation it is? Content, community, charitable tie-ins...and an absolute passion doesn't hurt.
* You may know Kathryn Finney as The Budget Fashionista. She has leveraged her "love of fashion and lack of cash" into a book and into features and mentions in over 300 major print publications (New York Times, InStyle, Redbook, Wall Street Journal), and over 50 television segments including multiple appearances on NBC's TODAY Show, Good Morning America, and CNN. Now, that's some buzz!
* Kerry Miller leads a double-life. By day she is a BusinessWeek reporter , covering small businesses and start-ups...many of them web-based. But she is also the proprietress of PassiveAggressiveNotes.com . A side project that she has grown to a million page views a month by concentrating on content, community...and by getting some well-timed bumps in traffic from influential sources. Kerry believes we all need that devil's advocate who will ask: If you build that , will anyone really want to come?
1 Views
14:35:23 04/09/08
"We don't know what to do with you" - Part 4
[LESS INFO] 1 VIEWS | ADDED 18:35:23 04/09/08
The elephant in the room is how marketers are blowing it with women outside the young, white mom demographic. This issue bubbled to the top during BlogHer 07's State of the Momosphere panel. When a couple of MommyBloggers of color voiced their dismay at feeling alternately pandered to and ignored by companies who are currently crawling the blogosphere, a marketer in the room actually uttered the now-famous words that comprise the title of this session. We have Jory Des Jardins , the moderator of that Momosphere session back to moderate again. And we have one of the bloggers who stood up to be counted back at BlogHer '07 on hand to elaborate on her perception of marketing and advertising in the blogosphere, Stefania Pomponi Butler from CityMama and KimchiMamas . The differences Stefania sees between how she is approached on those two blogs alone...one that identifies her ethnicity right in the blog name and one that does not...is part of the story. Kimberly Coleman joins the discussion with her own perspective on what tends to go right, and what opportunities tend to get missed. Finally, Laura Martinez is a journalist, editor and AdAge blogger who specializes in advertising and marketing, with a focus on reaching the Hispanic market. She joins them to talk about how marketers traditionally have carved up the diversity pie. With the blogosphere being more racially diverse than the Internet as a whole (according to Pew), we'll be asking the same question asked in Friday morning's keynote: do the old rules apply in the blogosphere?