[LESS INFO] 2 VIEWS | ADDED 09:12:32 08/24/09
The Ford Fiesta is Europe's best selling car right now, and the Blue Oval seems very proud of its funked-up new Fiesta. It's coming to the US in 2010, and there's a sense of excitement about the car among many of those that we speak to. Its design was the result of a 'Persona based design' approach, which you can hear Ford's chief design VP - J Mays, talk about here: http://remove.blip.tv/file/2099760/ . The Persona in question goes by the name of 'Antonella' - a 28 year old, Italian Brunette who lives with her parents in Milan.
But what do young, London-based professionals think to the car's design? Ford has made a strong play toward women, inparticular, with the interior and it's phone-inspired centre console. So while we had a new Fiesta Titanium TDCi on test last weekend, we gave rides to a bunch of the people we know, and asked them what they thought... so over to Frankie, Andrew, Amy, Dom, Robb, Sarah, Jo and Vinay. We'd love to know what Ford's design guys make of their thoughts.
