[LESS INFO] 10 VIEWS | ADDED 08:36:52 11/06/07
Problem Rolling TV News and live radio are great services for discovering and following breaking news and sport. There have been a number of attempts to deliver a similarly engaging service online, but these solutions have met with limited success. There must be better solutions. It must be possible to design a natural breaking news service online and attract new audiences. Question Can you identify the problems with discovering and following a breaking news story on the internet? What are the best online platforms for online breaking news (html, images, widgets/apps, mobile, AV, feeds, BBCi etc)? We need to get high quality, reliable information to our audience quickly where they are and in a way that they can effortlessly evaluate and choose to follow a story, if interested. Can you produce a prototype that demonstrates a solution to one of the problems you have identified? Explain why the platform you have chosen is the best for breaking news and which audience it serves? Demonstrate your solution by showing how it would have improved our coverage of TWO breaking news/sports stories/events; a large scale international event such as the 7/7 bombings and a smaller story/event of limited interest. Constraints • You must clearly define the deficiency in the existing breaking news/sports services • Product must be deliverable within 6-12 months • Compatible with our existing News and Sport services Recommend Next Steps • Find out how breaking news is delivered on the BBC News site. • Find out how breaking news is delivered on BBC News 24. • Find out how breaking news is delivered on other sites.
