[LESS INFO] 1 VIEWS | ADDED 15:23:34 04/07/09
BlogWell is the only conference where you can hear social media case studies directly from organizations like Nokia, GE, Johnson & Johnson, Turner Broadcasting System, Coca-Cola, Microsoft, Robert Wood Johnson Foundation, and Tyson Foods.
For $250, attendees spend the afternoon discussing how to measure the ROI of social media, managing teams, legal issues, B-to-B social media, working with agencies, and creating great content.
In this video of his BlogWell Chicago presentation , "The Mayo Clinic's Natural Progression to Social Media," Lee Aase talks about how Mayo Clinic has the most powerful brand in healthcare, built over more than a century through old-fashioned word of mouth recommendations from satisfied patients, and from news media coverage. Learn how Mayo Clinic is using social media tools to cost-effectively catalyze word-of-mouth while also generating mainstream media stories, and how your company can, too.
