Tourism Keys
Internet Marketing Training and advice. This show features free information to assist tourism businesses and communities in marketing the...Video Episodes:
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12:22:07 08/06/09
Algonquin Park: Tour of Northern Edge Algonquin
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http://www.northernedgealgonquin.com is home to Algonquin Park solar powered retreat offering canoe trips, sea kayaking, yoga retreats and more. The Algonquin Park solar powered eco lodge is a special place for rejuvenation.
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05:58:20 07/23/09
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22:24:30 07/10/09
Mandaza
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Mandaza talks about Peace at Northern Edge Algonquin in South River, Ontario, Canada on July 10 2009.
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08:20:18 11/29/08
Travel Blogging: a conversation with Travel Bloggers about their craft
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Todd chats with Pam Mandel ( @nerdseyeview ), Seattle-based travel blogger at NerdsEyeView and Sheila Scarborough ( @sheilas ) blogger from Round Rock, Texas who pens the Family Travelogue about how they became travel bloggers and how travel, tourism, and blogging can be an essential components of marketing travel experiences.
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09:48:39 11/24/08
Why Blogging matters to Tourism?
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Ideas Chris Brogan and I discussed:
* Why blogging is good for getting your content more views.
* Bloggers and other content producers have link equity and audiences that can generate views for your social media.
* Blogging with two perspectives in mind: producing content from inside your community on a shared tourism blog in an ongoing focused way, and earning blog content from visiting bloggers who share an outside perspective on your travel region.
* How can the tourism industry engage podcasters, bloggers, video producers and photographers to work with tourism industry?
* How OMGPittsburgh got started as a way to let the city speak for itself.
* What about the economic relationship between bloggers and tourism businesses? How to provide incentive for visiting bloggers to write about your region may be less expensive than you think.
* Other types of economic relationships: be pay per post, gaining exposure for content, ie: creating a multimedia audio or video tour and getting thousands of views.
* Why social media agencies provide valuable resource of Web 2.0 content production. Where to find them? Local agencies and larger agencies can provide different types of value.
* What metrics matter?
* Chris talks about fishing where the fish are. Have a gander at this post on crosswalks and designing Web pages to understand how niche content can put your content in front of people that matter.
* Why niche, narrowcasting content can produce higher revenue for your tourism business or region.
Learn more about Chris Brogan at http://www.chrisbrogan.com.
* Podcamp Toronto: February 23-24, 2009 http://podcamptoronto.pbwiki.com/
* Podcamp Halifax: January 25, 2009 http://podcamphalifax.ca/
* Try out Twitter at http://www.twitter.com to find people engaged in social media including @Todd Lucier and @Chris Brogan .
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08:35:12 11/18/08
Are you a bridge person?
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Are you a Bridge Person?
The digital divide describes two types of people or communities.
Those who use high speed Internet and regularly post content online and those who lack one of the three pillars of an intelligent community:
* High Speed Internet access
* software and applications that take advantage of the bandwidth
* knowledge / training of how to make use of the applications
On this version of the Tourism Keys Internet Marketing Podcast Todd talks about two key trends noticed at the Web 2.0 Summit in San Francisco in early November 2008 – explosive growth in online user generated video and the rise of social web.
It’s time to bring in bridge people to help tourism businesses and regions get the coverage they need with storytelling expertise of bloggers, podcasters, photographers, and videographers.
Are you a blogger? Podcaster? Photographer, Videographer? Call your nearest destination marketing organization and let them know about the skills and services you can provide.
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04:41:39 10/20/08
Aussie & Canuck Internet Marketing for Tourism (part II of III)
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[podcast]http://www.tourismkeys.ca/aussie%202.mp3[/podcast]
Todd and Fabie continue their discussion about the digital divide, or how to bridge the gap which exists between the current state of online marketing and the capacity of tourism operators to take advantage of it.
Fabie has been heavily involved in the Australian tourism e-kit - a series of 37 tutorials about Internet Marketing for tourism operators available for free : http://www.atdw.com.au/tourism_e_kit.asp and is seeking advice from Todd on how to get the support from the Aussie government to move to the next logical step: face to face training.
The Canuck and the Aussie tourism geeks also address and propose solutions to the following challenges: Guiding small tourism operators to create new Internet content for their region
"Get together with a whole bunch of other operators and skilled people such as your local photographers, writers, multimedia students and get your hands on the case to create a whole bunch more content to be available on the Internet"... Why you shouldn't give Martha from your local tourism association $253 for an advertisement in their new brochure
"If zero phone calls were generated from the ad, why would you invest those dollars again? - invest them in your own time to become better at understanding how visitors search for you and what they want to read. Your future visitors look for you online and want to read, view images, videos about you and not simply another ad in the paper quoting your rates, showing a 10 year old photo and your opening hours".
So next time Martha rings, ask her to help you to get better at providing the content a potential customer wants to see online. Tell Martha about how many bookings you got from your TripAdvisor listing! Tracking the origin of your enquiries and bookings
"Get your pen ready, Todd will tell you exactly which questions to ask a visitor on the phone to track where they heard from you - was it on your Website, or somewhere else?"
What are your thoughts? Have you been getting many phonecalls from Martha? Or do you want a few tips on how to get your message across to the Marthas of the world? Leave your comments so we have some "meat" to lobby for more training programs both in Canada and Australia
Stay tuned for part III of our Travelling Podcast...
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04:05:34 10/17/08
From Canada to Australia: Podcast part I of 3
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Todd chats with Fabienne Rabbiosi of Untangle My Web, from Queensland, Australia about:
* bridging the digital divide
* providing broadband Internet access and access to training
* making training less scary with images
* thinking like your Ideal Guest
* using questions to brainstorm and design Web pages
* feeling sad for Aussie's - they don't celebrate a Thanksgiving Holiday! See also RenovateQueenslander.com
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08:47:53 10/15/08
Climb the CRM Ladder and Grow your Tourism Business
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Getting your Guests to the top of the Customer Relationship Management Ladder is easier if you know that you get them there one step at a time.
Podcast Links:
* Keywords Lesson
* SEO Lesson
* How (as a fan) I raved about my Halifax Java
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18:37:03 10/05/08
Bridging the Digital Divide
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How does the digital economy create wealth?
Todd talks about Ontario's Digital Economy Conference Highlights.
The three areas where our communities create wealth by moving to a digital economy:
* economic impact
* social and cultural impacts
* environmental - climate related impacts
Successfully moving your community and businesses to the digital economy can increase sustainability and increase revenue 100%. Businesses with high speed access earn twice as much money as those without!
Necessary factors that need to be found in sustainable communities:
* broadband access
* training / education to create a knowledgeable workforce
* business tools and community applications that communities can use.
In order to make the best use of these three factors communities need to have champions who are willing to make it happen for you community, and people willing to create partnerships and be bold to do things they can't do on their own.
What are the factors that create the conditions for collaborative partnerships?
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08:02:54 09/26/08
Grow tourism in your community in 5 minutes today!
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Big promise, but social media can deliver on it. Today, dip your toe into social media and benefit a business in your community. In the process, you'll see how social media is the most powerful internet marketing tool available.
If you are in the tourism business, it's in your best interest to spend 5 minutes today increasing the exposure of your community online by trying on of the following social media suggestions. If you can recruit others in your community to spend even a minute or two a day, implimenting one or more of these tips, you'll see your community grow in online exposure and earn Web site visits, inquiries, and visits to your community.
You don't need to do them all. If one or more of these appeal to you, make a commitment to spending time using your favourite social media tools on a regular basis.
If you are interested in growing visitation to your community, share your voice by reviewing the businesses in your community.
* Get a google account and search for local businesses on Google Local / Google Maps and comment and rate other businesses in your community .
* Get an account at Youtube and search for local businesses, place names and rate and comment on their videos.
* Get an account at Stumbleupon and use the free toolbar to vote up the Web sites of local businesses.
* Use your facebook account (what? you don't have one? why not? stop reading and get an account now!). Use the facebook to post links to the local businesses in your community. Join local groups and become a fan of local businesses.
* Bookmark the Web sites of local businesses on Delicious . Tell others what you like about them.
* Visit the blogs of local businesses and leave comments (go ahead start here by sharing how you share social media!)
Upcoming Events :
* Ontario's Digital Economy
* Edge of the Wedge
* My Manitoulin Experience
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09:08:29 09/12/08
Power to the People
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The Brothers are back chatting about the way ordinary people are transforming news by commenting on news web sites and blogs and making their voices heard.
Learn about the Telemegaphone Project in a short clip from CBC's Spark and Rodd has an idea for what could be a really excellent Website. Anyone want to invest?
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17:34:19 09/05/08
Connectivism: earn a university credit by connecting online
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Rodd and Todd Lucier chat about CCK08
The online course presented by University of Manitoba is open to anyone interested in how technology helps people connect online. The brothers discuss how course participants are creating communities of learning using a variety of Web 2.0 tools including blogs, google maps, facebook and twitter among other tools.
6 Degrees of Separation become 3 with Twitter and the number of connections gets magnified by each person joining the conversation.
Join the Clever Sheep and Tourism Keys for this insightful conversation in Connectivism.
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09:26:11 08/07/08
Give location specific travel advice to visitors via cellphone
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This version of the Internet Marketing Podcast asks tourism regions and businesses to consider the value of delivering location specific audio information to travellers in your area. A new service that links your cell phone, it's gps coordinates, and internet maps, Geograffiti.com gives travellers instantaneous access to audio messages that are tagged to geo-tagged locations anywhere in the world.
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12:55:44 07/20/08
Internet Marketing is like a Playground
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Internet marketing should be fun. So it's no surprise that on this version of the Tourism Keys Internet Marketing podcast Todd compares online opportunities to a Playground.
* Hop on the Slide and tell others and go for another ride
* Make use of dozens of free online distribution channels to get your message out on the merry-go-round of social services
* Join the fun on the Monkey Bars and create content that inspires folks to hang out.
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11:53:31 07/20/08
Prove your Worth: Share your Assets
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What your return on investment? It's time to rethink that question.
Instead, consider your ROA - Return on Assets.
Successful Internet Marketing = Publishing Remarkable Content
Don't hire marketers or people who can answer the phone. Basic customer service and marketing can be taught. Instead, hire people who can produce valuable content whether they are writers, photographers, videographers or audio producers, the quality of your content will impress your ideal clients.
Your assets may be the most important way to get hyperlinks to your Web site. Instead of spending your time seeking links, post remarkable content and the links will follow.
Fairmont Hotels Green Guide is a perfect example. Fairmont leads in sustainable operations and gives away the guide!
Your business likely has a number of assets that are underutilized. What do your ideal clients find remarkable about your tourism business?
Do you have:
* great photos
* inspiring video
* powerpoint presentations with educational content
* how-to documents: ie: Event Planning
* great people: staff expertise that is valued by your ideal clients?
Information is free on the Internet! Sharing your Remarkable assets online has direct benefits to your bottom line. Your ideal guest uses the Internet to find solutions. If you can provide information that helps them solve their problem, you'll build a relationship.
Make use of your Assets:
* Put your resources online!
* Track the number of views they generate.
* Invite those who make use of your assets to partake in your business offerings.