[LESS INFO] 0 VIEWS | ADDED 22:11:15 06/28/08
Oliver Obst
Medical Library, University and Regional Library, Muenster, Germany
Marketing of virtual services
[ slides ]
For medical libraries marketing and public relations are essential factors, which are important for
strategic planning. They positively affect the imbedding into the organization and the customer
relationship. The decrease of the information monopoly, the flood of information, and the
increasing competition strengthen the necessity for marketing activities. This is especially true
for virtual services, services that are electronic-only and are growingly used remote, like
eJournals, eBooks, eReference, Portals etc. Fundamental principles of marketing and public
relations are described and illustrated with examples from the Branch Library of Medicine at
Münster. New methods for target marketing of virtual services are presented.
