Affiliate Summit
Videos from sessions at Affiliate Summit, the premiere affiliate marketing conference.Video Episodes:
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21:57:09 11/13/09
Josh Marmer on Affiliate Summit West 2010
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Murray Newlands of http://www.affiliateheat.com/ interviews Josh Marmer of http://www.aclion.com/ about Affiliate Summit West 2010.
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18:30:55 11/09/09
Bill Huff on Affiliate Summit West 2010
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Murray Newlands of http://www.affiliateheat.com/ interviews Bill Huff of http://www.undergroundelephant.com/ about Affiliate Summit West 2010.
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07:51:52 11/09/09
Michael Stark on Affiliate Summit West 2010
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Murray Newlands of http://www.affiliateheat.com/ interviews Michael Stark of http://www.postyourproperty.com/ about Affiliate Summit West 2010.
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06:47:15 11/09/09
Jim Banks on Affiliate Summit West 2010
[LESS INFO] 1 VIEWS | ADDED 11:47:15 11/09/09
Murray Newlands of http://www.affiliateheat.com/ interviews Jim Banks of http://www.unanimis.co.uk/ about Affiliate Summit West 2010.
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19:29:18 10/07/09
Developing the Right Merchant Mindset
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Andy Rodriguez, President, Andy Rodriguez Consulting Affiliate manager primer covering the ins and outs of developing the right merchant mindset for an amazing affiliate program.
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15:50:38 10/07/09
Anatomy of a Viral Video — Maximum ROI
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Todd Taylor, Business Development, TaxBrain.com TaxBrain.com gained notoriety because of a viral video that created mass attention both online and in mainstream media. Go behind the scenes to learn how it was done, the risks, and the ROI.
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20:20:15 09/30/09
Mobile Phone Affiliate Marketing
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Karen Verelley, Vice President, Marketing, LinkShare.com Explore the opportunities and challenges m-commerce provides in Affiliate Marketing to expand your footprint and monetize your engagements both in the U.S. and globally.
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09:43:27 09/30/09
Affiliate Summit West 2007 - Marketing Your Affiliate Site – Outside of the Box
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Scott Hazard, CEO/Plan Manager, Cooperative Affiliates Inc. Ideas and strategies you can use to gain new customers, build your brand and create a buzz around your site, and how to accomplish this while working within a responsible and profitable promotion budget.
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09:23:11 09/14/09
Seeds to Stalks: Cultivating your Affiliate Program
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Seeds to Stalks: Cultivating your Affiliate Program presentation from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL.
* Mike Catania, Vice President of Business Development, America One Funding The vast majority of us do not manage affiliate programs for multi-billion dollar companies. Our monthly advertising budgets might, in a good month, break into four digits.
We know the names of way too many of our affiliates and how much they made last month without having to look it up. We walk to a co-worker’s office to ask a question because we can.
With careful management and organization we still successfully compete on the highest level with Household Name Companies for the attention of affiliates; and they love us.
The basic principle for running a small affiliate program is controlling only what you can and ignoring the rest. You can control your conversion rates, your payouts, where you find affiliates and how they feel about you–so control the heck out of them.
From October 2005 through March 2006 we have been (are) running six simultaneous studies to answer six questions that are key to not only our company but any other small/medium sized affiliate program.
1) Showing them the money: Does raising the payouts really increase affiliate signups? Is “the magic formula” for determining the dollar-value accurate?
2) The Map of Doom: What do you do when something is broke and you can’t fix it?
3) SEO versus Affiliate Managers: Do more affiliates signup because you’re in the top 5 for their keyword or because one of your affiliate managers contacted them personally?
4) Custom Landing Pages: Personnel costs versus amount of revenue from affiliates with custom pages. Is it worth the trouble? What about affiliate-hosted forms? Can you trust the affiliates?
5) Transparency: How did we screw up when affiliates weren’t paid or tracked accurately? How can we fix it and ensure it wouldn’t happen again? What can you do to prove your trustworthiness in the often-deceitful world of affiliate marketing?
We have a 1200 member in-house affiliate program that we’ve been developing since 2003. The leads they provide supply about 20% of the leads we process.
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
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19:35:10 09/13/09
Building a Multi-Brand Niche Affiliate Program
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Building a Multi-Brand Niche Affiliate Program presentation from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL.
* Stephanie Schwab, Vice President, Converseon Science Kit, a 50 year old catalog company was running a niche affiliate program for their Edmund Scientifics brand (science and hobby products) on one of the major affiliate networks, but they wanted more.
They have a number of other niche sites in the science, education and hobby arena and in 2005 they predicted that if they could expand their product offering through affiliates to include more of their sites, they could not only grow their original Scientifics affiliate program, but also boost sales for their other sites as well.
The problem: not all of the sites have enough volume to warrant individual affiliate programs, in terms of technology or management.
The solution: Science Kit, who was already partnered with affiliate management agency Converseon, decided to move away from the network and build an in-house program where all of their brands could live together in a “mini-network,” the Science and Education Affiliate Network (SEAN).
Converseon transitioned the Edmund Scientifics program onto a platform that they customized for Science Kit and SEAN, and brought four (soon to be five) niche sites together with one login for affiliates. From SEAN, affiliates can promote a wide variety of products across all of the Science Kit sites from one place, through banners, text links, data feeds and PPC marketing. Costs for managing the SEAN program are now shared across all of the participating Science Kit sites, which enables great flexibility with regards to affiliate commissions, bonuses, and incentives.
The program was fully launched with four sites in November 2005. Sales for November were up 100% from the previous year, and December was up 356%; January continued the trend with 421% growth. Affiliates love the new program: the wide variety of products available, the tools and creative, the exceptional customer service, and the enhanced commissions levels and bonus programs.
This case study will provide solid examples of what to do (and what not to do) when promoting a niche program and building a multi-brand program, including all of the affiliate tools and resources used for SEAN, recruiting tips, communications materials, and stats and conversion rates.
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then
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19:33:50 09/13/09
Introduction to Affiliate Marketing for Merchants
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Introduction to Affiliate Marketing for Merchants panel from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL.
* Forrest Schaaf, Partner, Schaaf Consulting (Moderator)
* Dan Chiss, Director, Affiliate Strategy, Performics (Affiliate Segmentation – the devil is in the details)
* Peter Figueredo, CEO and Co-Founder, NETexponent (Outsourced affiliate program management)
* Rob Key, CEO, Converseon (Search engine optimization)
* Fran Maier, Executive Director and President, TRUSTe (Goodware or badware – making black and white out of gray) Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
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17:48:58 09/13/09
Straight Talk on Search Engine Optimization
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Straight Talk on Search Engine Optimization presentation from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL.
* Wil Reynolds, Associate, SEER Interactive Brief presentation on Search Engine Optimization with a heavy focus on Q%A. A very open, honest and straight to the point discussion about search engines that covers some common myths and will leave you with some information and action items as it relates to search and your business.
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
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11:41:50 09/13/09
Loyalty Affiliates: Loyal Allies or Evildoers?
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Loyalty Affiliates: Loyal Allies or Evildoers? presentation from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL.
* W. Kimathi Marangu, EVP Business Development, Mall Networks, Inc.
Discussion of the positive role that loyalty affiliates play in a merchant’s marketing program. Recently the conversation has reached a fever point with many affiliates feeling vilified for being successful in helping merchants retain customers. Kimathi will have an open conversation on this topic.
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
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11:05:41 09/13/09
eBay Web Services for Affiliates
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eBay Web Services for Affiliates presentation from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL.
* Alan Lewis, Technical Evangelist, eBay
As excitement around affiliate programs grows, people are constantly looking to increase the effectiveness of their offerings.
eBay has taken affiliate needs seriously and has opened their platform in ways that allow affiliates to successfully leverage the popularity of eBay.
Specifically, the eBay Developers Program allows people to join the Affiliate Tier, which gives members access to eBay’s API to create more powerful solutions that enrich their already robust business models.
In fact, the APIs can help create innovative solutions for any of the primary business models leveraged by the most successful affiliates including paid search and content sites.
Alan Lewis, Technical Evangelist with the eBay Developers Program, will help explain how affiliates can easily incorporate and utilize eBay’s API into their existing programs.
In addition, Lewis will show how affiliates who have joined the Developers Program have been able to earn greater commissions by retrieving real-time price and product information for all of eBay’s listings, optimizing search marketing practices with access to product details, and through access to other important resources.
By combining the benefits of the Affiliate and Developer Programs, eBay is putting the full force of the company’s technological resources in the hands of affiliates. Lewis will demonstrate how being an affiliate member of the eBay Developers Program can give a competitive advantage by helping keep costs low using reliable, scalable technology.
Affiliates can also learn how to expand into new, untapped markets through leveraging the eBay marketplace and moving quickly through development and testing with Developers Program resources.
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
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09:39:53 09/13/09
The Value of Pay Per Click Affiliates
[LESS INFO] 1 VIEWS | ADDED 13:39:53 09/13/09
The Value of Pay Per Click Affiliates panel from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL.
* Dan Murray, Internet Marketing Strategist, Ravenwood Marketing (Moderator)
* Tim Ash, President, Epic Sky and SiteTuners
* Adam Viener, President, Imwave, Inc.
* Mike Jacobs, Vice President – Search Marketing, iMarketing ltd.
Panel on the pros and cons of pay per click affiliates for an affiliate program.
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
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19:53:09 09/12/09
Blogging Best Practices: Maximizing Your Success
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Blogging Best Practices: Maximizing Your Success presentation from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL.
* Dave Taylor, Principal, Intuitive Systems, Inc.
Blogging guru Dave Taylor will take you on a controversial and entertaining tour of blog technologies, explain which are considered “critical” by the blogging community, and talk about the pros and cons of each. Then he’ll tell you what really works and why. Should you moderate comments? Should you allow trackbacks? Should you timestamp your entries? Do you need to even use the word “blog” to have a weblog? All this, and more, will be addressed in this session. Don’t miss it.
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.